WARNING: This course is no longer offered by Langara. Information provided here is solely for historical purposes.
**Discontinued** was last offered Summer 2009Discontinued Fall Semester 2009; replaced by INTB 3200 Last Updated: 13-NOV-2008 The purpose of this course is to introduce the student to the field of international marketing. The course examines the nature and the characteristics of international marketing and focuses on the various micro-environmental aspects of the international marketing elements of product, price, distribution, and promotional policies for foreign markets from a conceptual and applications perspective.
Prerequisite(s): MARK 1115 and INTB 1200; or permission of the department. Note: Students will receive credit for only one of INTB 2300 and INTB 2322.
Credits:
3.0
Additional Fees:
$12.25
Repeat Limit:
0
Lecture Hours:
4.0
Seminar Hours:
0.0
Lab Hours:
0.0
Offered online:
None
Course outline(s):
None
| 2AR | 2SC | HUM | LSC | SCI | SOC | UT |
|---|---|---|---|---|---|---|
| None | None | None | None | None | None | None |
No active transfer agreements found.
| Course | Destination | Credit | Start/End |
|---|---|---|---|
| INTB 2300 | TRU | TRU BBUS 2XXX (3) | 20070901 to 20080831 |
No offerings found for this semester (2024 30).
| Semester | Seats | Waitlist | Days | Time | Room | Type | Instructor |
|---|---|---|---|---|---|---|---|
| 2008 30 | 16 | N/A | -T-R--- | 1430-1625 | B252 | Lecture | Gordon McFarlane |
| 2007 30 | Cancel | N/A | ---R--- | 1830-2125 | Lecture | ||
| 2007 20 | 29 | N/A | ---R--- | 1830-2125 | B154 | Lecture | Jamshid Shahidi |
| 2006 30 | 23 | N/A | ---R--- | 1830-2125 | B253 | Lecture | Jamshid Shahidi |