WARNING: This course is no longer offered by Langara. Information provided here is solely for historical purposes.
Discontinued as of 201730 The purpose of this course is to enable students to develop a proficiency in managing marketing principles and practices in a global business environment. This course examines the nature and the characteristics of international marketing and focuses on the applied micro-environmental aspects of the international marketing elements of product, price, distribution, and promotional policies for foreign markets from a conceptual and applications perspective. Students will receive credit for only one of INTB 2300, 3200, and 5320. Prerequisite(s): Acceptance into a post-graduate certificate program. Discontinued as of 201730 The purpose of this course is to enable students to develop a proficiency in managing marketing principles and practices in a global business environment. This course examines the nature and the characteristics of international marketing and focuses on the applied micro-environmental aspects of the international marketing elements of product, price, distribution, and promotional policies for foreign markets from a conceptual and applications perspective. Students will receive credit for only one of INTB 2300, 3200, and 5320. Prerequisite(s): Acceptance into a post-graduate certificate program.
Credits:
3.0
Additional Fees:
None
Repeat Limit:
None
Lecture Hours:
4.0
Seminar Hours:
0.0
Lab Hours:
0.0
Offered online:
None
Course outline(s):
None
| 2AR | 2SC | HUM | LSC | SCI | SOC | UT |
|---|---|---|---|---|---|---|
| None | None | None | None | None | None | None |
No active transfer agreements found.
No inactive transfer agreements found.
No offerings found for this semester (2024 30).
No previous offerings found.