WARNING: This course is no longer offered by Langara. Information provided here is solely for historical purposes.
**Discontinued** was last offered Fall 2006 Last Updated: 02-JAN-2007 This course focuses on how a business? databases are integrated into customer retention and relationship management programs. The course covers the principles of direct marketing and customer relationship marketing and introduces students to the analytical techniques used in database marketing.
Prerequisite(s): BCAP 1200 and MARK 1115 with a minimum "C-" grade .
Credits:
3.0
Additional Fees:
$12.0
Repeat Limit:
0
Lecture Hours:
3.0
Seminar Hours:
0.0
Lab Hours:
1.0
Offered online:
None
Course outline(s):
None
| 2AR | 2SC | HUM | LSC | SCI | SOC | UT |
|---|---|---|---|---|---|---|
| None | None | None | None | None | None | None |
No active transfer agreements found.
| Course | Destination | Credit | Start/End |
|---|---|---|---|
| MARK 2440 | CAPU | CAPU TOUR 2XX (3) | 20030901 to 20060831 |
No offerings found for this semester (2024 30).
| Semester | Seats | Waitlist | Days | Time | Room | Type | Instructor |
|---|---|---|---|---|---|---|---|
| 2006 20 | 3 | N/A | M-W---- | 0930-1125 | B254 | Lecture | Stephanie Koonar |
| 2005 20 | 2 | N/A | -T-R--- | 0930-1125 | B251 | Lecture | Stephanie Koonar |
| 2004 20 | 0 | N/A | -T-R--- | 0930-1125 | B245 | Lecture | Stephanie Koonar |