This course intends to provide students with a strategic overview of Consumer Behaviour Theory and to demonstrate how this theory can be used to set marketing strategy and achieve overall corporate goals. The course will introduce students to both the internal and external influences on a consumer's decision to buy a product or service. The course looks at consumers as individuals and as part of society. Students will gain first-hand experience uncovering "consumer insights" in order to develop marketing strategies. This course will be taught using lectures, case studies, guest speakers and group and individual assignments.
Prerequisite(s): Completion of a minimum of 54 credits including a minimum "C" grade in MARK 1115 and six credits of university-transferable English or communications.
Credits:
3.0
Additional Fees:
$16.55
Repeat Limit:
2
Lecture Hours:
4.0
Seminar Hours:
0.0
Lab Hours:
0.0
Offered online:
False
Course outline(s):
| 2AR | 2SC | HUM | LSC | SCI | SOC | UT |
|---|---|---|---|---|---|---|
| False | False | False | False | False | False | True |
| Course | Destination | Credit | Start/End |
|---|---|---|---|
| MARK 3200 | CAPU | CAPU BMKT 364 (3) | 20150901 to Present |
| MARK 3200 | OC | OC BUAD 345 (3) | 20190501 to Present |
| MARK 3200 | SFU | No Credit | 20190501 to Present |
| MARK 3200 | UNBC | UNBC COMM 343 (3) | 20190501 to Present |
| Course | Destination | Credit | Start/End |
|---|---|---|---|
| MARK 3200 | TRU | TRU BBUS 3471 (3) | 20130901 to 20151231 |
No offerings found for this semester (2024 30).
| Semester | Seats | Waitlist | Days | Time | Room | Type | Instructor |
|---|---|---|---|---|---|---|---|
| 2024 20 | 24 | N/A | ---R--- | 1430-1620 | B149 | Lecture | Manish Bhatia |
| ------- | - | WWW | Lecture | Manish Bhatia | |||
| ----F-- | 1830-2125 | A275 | Exam | Manish Bhatia | |||
| 2024 10 | 22 | N/A | ---R--- | 1830-2120 | B248 | Lecture | John Falcus |
| ---R--- | 1830-2125 | A275 | Exam | John Falcus | |||
| 2023 20 | 20 | N/A | ---R--- | 1830-2120 | B155 | Lecture | Ana Gupta |
| -T----- | 1830-2125 | L303 | Exam | Ana Gupta | |||
| 2023 10 | 25 | N/A | ---R--- | 1830-2120 | B254 | Lecture | John Falcus |
| ---R--- | 1830-2125 | L103 | Exam | John Falcus | |||
| 2022 20 | 10 | N/A | --W---- | 1830-2020 | WWW | WWW | Manish Bhatia |
| ------- | - | WWW | WWW | Manish Bhatia | |||
| ----F-- | 1830-2125 | WWW | Exam | Manish Bhatia | |||
| 2022 10 | 19 | N/A | -T-R--- | 1430-1620 | B030 | Lecture | Manish Bhatia |
| ---R--- | 1830-2125 | L104 | Exam | Manish Bhatia | |||
| 2021 20 | 13 | N/A | --W---- | 1630-1820 | WWW | WWW | Manish Bhatia |
| ------- | - | WWW | WWW | Manish Bhatia | |||
| ----F-- | 1830-2125 | WWW | Exam | Manish Bhatia | |||
| 2021 10 | 18 | N/A | ---R--- | 1030-1220 | WWW | WWW | John Falcus |
| ------- | - | WWW | WWW | John Falcus | |||
| ----F-- | 1830-2125 | WWW | Exam | John Falcus | |||
| 2020 20 | 12 | N/A | ----F-- | 0930-1220 | WWW | WWW | Ana Gupta |
| ---R--- | 1830-2125 | WWW | Exam | Ana Gupta | |||
| 2020 20 | 2 | 2 | -T-R--- | 1630-1820 | WWW | WWW | Ana Gupta |
| ---R--- | 1830-2125 | WWW | Exam | Ana Gupta | |||
| 2020 10 | 16 | N/A | -T-R--- | 1030-1220 | A334 | Lecture | Manish Bhatia |
| ---R--- | 1830-2125 | B019 | Exam | Manish Bhatia | |||
| 2019 20 | 4 | N/A | -T-R--- | 1630-1820 | B246 | Lecture | Manish Bhatia |
| ---R--- | 1830-2125 | B019 | Exam | Manish Bhatia | |||
| 2019 10 | 15 | N/A | M-W---- | 1030-1220 | C409 | Lecture | John Falcus |
| --W---- | 1830-2125 | L103 | Exam | John Falcus | |||
| 2018 20 | 19 | N/A | -T-R--- | 1230-1420 | B030 | Lecture | Debbie Bortolussi |
| -T----- | 1830-2125 | L103 | Exam | Debbie Bortolussi | |||
| 2017 20 | 9 | N/A | -T-R--- | 1630-1820 | B254 | Lecture | John Falcus |
| ---R--- | 1830-2125 | B015 | Exam | John Falcus | |||
| 2017 10 | 12 | N/A | M-W---- | 1030-1220 | B245 | Lecture | John Falcus |
| -----S- | 0900-1155 | L303 | Exam | John Falcus | |||
| 2016 20 | 12 | N/A | -T-R--- | 1630-1820 | B253 | Lecture | John Falcus |
| M------ | 1100-1255 | L103 | Exam | John Falcus | |||
| 2015 30 | 0 | 2 | M-W---- | 1430-1620 | C508 | Lecture | Manish Bhatia |
| --W---- | 1100-1255 | A219 | Exam | Manish Bhatia | |||
| 2015 20 | 4 | N/A | -T-R--- | 1630-1820 | B148 | Lecture | John Falcus |
| ----F-- | 1830-2125 | B019 | Exam | John Falcus | |||
| 2014 20 | 2 | 18 | -T-R--- | 1630-1820 | B253 | Lecture | John Falcus |
| M------ | 1830-2125 | L103 | Exam | John Falcus | |||
| 2013 20 | 3 | N/A | -T-R--- | 1630-1820 | B251 | Lecture | John Falcus |
| -T----- | 0830-1125 | L103 | Exam | John Falcus | |||
| 2012 20 | 1 | N/A | --W---- | 1830-2120 | B247 | Lecture | Christina Crane |
| ---R--- | 1830-2125 | B148 | Exam | Christina Crane | |||
| 2010 30 | 0 | N/A | --W---- | 1830-2120 | B252 | Lecture | Spencer Dane |
| --W---- | 1830-2120 | A310 | Lecture | Spencer Dane | |||
| ----F-- | 1830-2125 | A310 | Exam | Spencer Dane | |||
| 2009 30 | 4 | N/A | --W---- | 1830-2120 | B246 | Lecture | Spencer Dane |
| 2008 30 | 13 | N/A | --W---- | 1830-2125 | B253 | Lecture | Spencer Dane |
| 2008 10 | 4 | N/A | ---R--- | 1830-2125 | B254 | Lecture | Spencer Dane |
| 2007 10 | 20 | N/A | ---R--- | 1830-2125 | B254 | Lecture | Spencer Dane |
| 2006 30 | Cancel | N/A | -T----- | 1830-2125 | Lecture |