This course covers the principles and practice of strategic retail marketing and orients students to the dynamic and competitive nature of the industry. Topics include contemporary issues in retail including in-store and non-store retailing, e-tailing, managing the retail operations, supplier relationships, pricing, merchandising, retail advertising, sales promotion, sales techniques, inventory management and control, and store design and location.
Prerequisite(s): Completion of a minimum 54 credits including a minimum "C" grade in CMNS 2228, MARK 1115, and six credits of university-transferable English or communications.
Credits:
3.0
Additional Fees:
$16.25
Repeat Limit:
2
Lecture Hours:
4.0
Seminar Hours:
0.0
Lab Hours:
0.0
Offered online:
False
Course outline(s):
| 2AR | 2SC | HUM | LSC | SCI | SOC | UT |
|---|---|---|---|---|---|---|
| None | None | None | None | None | None | None |
No active transfer agreements found.
No inactive transfer agreements found.
No offerings found for this semester (2024 30).
| Semester | Seats | Waitlist | Days | Time | Room | Type | Instructor |
|---|---|---|---|---|---|---|---|
| 2024 10 | 14 | N/A | ---R--- | 1630-1820 | WWW | WWW | Anne DeWolfe |
| ------- | - | WWW | WWW | Anne DeWolfe | |||
| -T----- | 1830-2125 | B015 | Exam | Anne DeWolfe | |||
| 2023 10 | 24 | N/A | --W---- | 1630-1820 | WWW | WWW | Anne DeWolfe |
| ------- | - | WWW | WWW | Anne DeWolfe | |||
| -----S- | 1300-1555 | L103 | Exam | Anne DeWolfe | |||
| 2023 10 | Cancel | N/A | -T----- | 1830-2120 | Lecture | ||
| 2022 10 | Cancel | N/A | ---R--- | 1830-2120 | WWW | ||
| 2021 10 | 19 | N/A | ---R--- | 1830-2020 | WWW | WWW | David Amos |
| ------- | - | WWW | WWW | David Amos | |||
| --W---- | 1830-2125 | WWW | Exam | David Amos | |||
| 2020 10 | 23 | N/A | ---R--- | 1830-2120 | B247 | Lecture | David Amos |
| ---R--- | 1830-2125 | B247 | Exam | David Amos | |||
| 2019 10 | 25 | N/A | ---R--- | 1830-2120 | B247 | Lecture | David Amos |
| ---R--- | 1830-2125 | B153 | Exam | David Amos | |||
| 2018 30 | Cancel | N/A | |||||
| 2018 10 | 24 | N/A | --W---- | 1830-2120 | B029 | Lecture | David Amos |
| -----S- | 1300-1555 | B245 | Exam | David Amos | |||
| 2017 10 | 26 | N/A | ---R--- | 1830-2120 | B252 | Lecture | David Amos |
| ----F-- | 1830-2125 | L303 | Exam | David Amos | |||
| 2016 10 | 18 | N/A | ---R--- | 1830-2120 | B252 | Lecture | David Amos |
| --W---- | 1830-2125 | B032 | Exam | David Amos | |||
| 2014 30 | 9 | N/A | -T-R--- | 1630-1820 | B252 | Lecture | Kevin James |
| ---R--- | 1830-2125 | B018 | Exam | Kevin James | |||
| 2013 30 | 15 | N/A | -T----- | 1830-2120 | B252 | Lecture | Kevin James |
| ----F-- | 1830-2125 | B008 | Exam | Kevin James | |||
| 2011 10 | 0 | N/A | -T-R--- | 1430-1620 | B152 | Lecture | Kevin James |
| ---R--- | 1830-2025 | B152 | Exam | Kevin James | |||
| 2009 20 | 15 | N/A | -T----- | 1830-2125 | B253 | Lecture | Kevin James |
| 2008 20 | 15 | N/A | -T----- | 1830-2125 | B254 | Lecture | Noel Genoway |
| 2007 10 | 20 | N/A | M------ | 1830-2125 | B146 | Lecture | Natalie Andres |