This course provides students with a strategic overview of Customer Relationship Marketing and Database Marketing and how they can be used to achieve an organization's overall goals. Students will apply Customer Relationship Marketing strategies and understand the value of one-to-one marketing and how to calculate customer life-time value. Students will have a working knowledge of database marketing applications such as setting a contact strategy, approaches to segmentation, uses of predictive modelling, examples of personalization and ways to cross-sell/up-sell. The material will be taught using lectures, case studies, guest speakers and assignments.
Students will receive credit for only one of MARK 2440 or 4220.
Prerequisite(s): Completion of a minimum 54 credits including a minimum "C" grade in CMNS 2228, MARK 1115, and six credits of university-transferable English or communications.
Credits:
3.0
Additional Fees:
$13.5
Repeat Limit:
0
Lecture Hours:
4.0
Seminar Hours:
0.0
Lab Hours:
0.0
Offered online:
False
Course outline(s):
None
| 2AR | 2SC | HUM | LSC | SCI | SOC | UT |
|---|---|---|---|---|---|---|
| None | None | None | None | None | None | None |
No active transfer agreements found.
No inactive transfer agreements found.
No offerings found for this semester (2024 30).
| Semester | Seats | Waitlist | Days | Time | Room | Type | Instructor |
|---|---|---|---|---|---|---|---|
| 2013 30 | 24 | N/A | -T----- | 1830-2120 | L104 | Lecture | Kevin Koonar |
| M------ | 1830-2125 | B014 | Exam | Kevin Koonar | |||
| 2012 30 | 3 | N/A | -T----- | 1830-2120 | B146 | Lecture | Kevin Koonar |
| ---R--- | 1830-2125 | B149 | Exam | Kevin Koonar | |||
| 2011 30 | 5 | N/A | -T----- | 1830-2120 | B252 | Lecture | Kevin Koonar |
| -T----- | 1830-2025 | B253 | Exam | Kevin Koonar | |||
| 2009 10 | 31 | N/A | -T----- | 1830-2125 | B146 | Lecture | Dimitri Georgakakos |
| 2008 10 | 21 | N/A | -T----- | 1830-2125 | B252 | Lecture | Noel Genoway |
| 2006 30 | 13 | N/A | -T-R--- | 1230-1425 | B253 | Lecture | Stephanie Koonar |