Marketing is an exciting and dynamic business discipline that offers excellent career prospects. This course covers the roles and functions of marketing in the modern business enterprise with particular emphasis on the elements in marketing such as product planning and development, pricing, promotion and distribution. The course delivery is a series of lectures, but there is a lot of interaction through discussion, teamwork, videos, practical exercises and case studies so you can relate the material discussed to real life business challenges.
Registration in this course is restricted to students admitted to the Post Degree Diplomas in Business Administration and Marketing Management.
Students will receive credit for only one of MARK 1115 or 4800. MARK 1115 may not be used to satisfy the MARK 4800 requirement.
Credits:
3.0
Additional Fees:
None
Repeat Limit:
2
Lecture Hours:
4.0
Seminar Hours:
0.0
Lab Hours:
0.0
Offered online:
False
Course outline(s):
| 2AR | 2SC | HUM | LSC | SCI | SOC | UT |
|---|---|---|---|---|---|---|
| None | None | None | None | None | None | None |
| Course | Destination | Credit | Start/End |
|---|---|---|---|
| MARK 4800 | DOUG | DOUG MARK 1120 (3) | 20150101 to Present |
| MARK 4800 | KPU | KPU MRKT 1199 (3) | 20240101 to Present |
No inactive transfer agreements found.
| Semester | CRN | Section | Seats | Waitlist | Days | Time | Room | Type | Instructor |
|---|---|---|---|---|---|---|---|---|---|
| 2024 30 | 30418 | 001 | 1 | 2 | -T-R--- | 1430-1620 | C510 | Lecture | Stephanie Koonar |
| 2024 30 | 30419 | 002 | 1 | 2 | M-W---- | 1030-1220 | L342 | Lecture | Stephanie Koonar |
| 2024 30 | 30420 | 003 | 15 | N/A | -T-R--- | 1630-1820 | B251 | Lecture | Donald Hill |
| 2024 30 | 30421 | 004 | 8 | N/A | -T-R--- | 1630-1820 | B026 | Lecture | Stephanie Koonar |
| Semester | Seats | Waitlist | Days | Time | Room | Type | Instructor |
|---|---|---|---|---|---|---|---|
| 2024 20 | 4 | N/A | -T-R--- | 1630-1820 | B155 | Lecture | Rachelle Sampson |
| --W---- | 1100-1255 | A364 | Exam | Rachelle Sampson | |||
| 2024 20 | 2 | N/A | -T-R--- | 1630-1820 | B153 | Lecture | Hong Chow |
| --W---- | 1100-1255 | B153 | Exam | Hong Chow | |||
| 2024 20 | 2 | N/A | M-W---- | 1030-1220 | B155 | Lecture | Paul Leigh |
| --W---- | 1100-1255 | A366 | Exam | Paul Leigh | |||
| 2024 20 | 0 | N/A | -T-R--- | 1430-1620 | B155 | Lecture | Hong Chow |
| --W---- | 1100-1255 | B155 | Exam | Hong Chow | |||
| 2024 10 | 3 | N/A | -T-R--- | 1630-1820 | B247 | Lecture | Stephanie Koonar |
| --W---- | 1100-1255 | A217 | Exam | Kevin James, Stephanie Koonar | |||
| 2024 10 | 12 | N/A | -T-R--- | 1630-1820 | B149 | Lecture | Hong Chow |
| ----F-- | 1830-2025 | B251 | Exam | Hong Chow | |||
| 2024 10 | 2 | N/A | M-W---- | 1030-1220 | A338 | Lecture | Manish Bhatia |
| M-W---- | 1030-1220 | B152 | Lecture | Manish Bhatia | |||
| --W---- | 1100-1255 | B152 | Exam | Manish Bhatia | |||
| 2024 10 | 3 | N/A | -T-R--- | 1430-1620 | B247 | Lecture | Stephanie Koonar |
| --W---- | 1100-1255 | A216 | Exam | Stephanie Koonar | |||
| 2023 30 | 0 | N/A | -T-R--- | 1630-1820 | B252 | Lecture | Donald Hill |
| ---R--- | 0830-1025 | B252 | Exam | Donald Hill | |||
| 2023 30 | 0 | N/A | -T-R--- | 1630-1820 | B253 | Lecture | Stephanie Koonar |
| ---R--- | 0830-1025 | A366 | Exam | Ronald Prasad, Stephanie Koonar | |||
| 2023 30 | 1 | N/A | M-W---- | 1030-1220 | B253 | Lecture | Paul Leigh |
| ---R--- | 0830-1025 | A217 | Exam | Paul Leigh | |||
| 2023 30 | 0 | N/A | -T-R--- | 1430-1620 | B253 | Lecture | Stephanie Koonar |
| ---R--- | 0830-1025 | A364 | Exam | Stephanie Koonar | |||
| 2023 20 | 3 | N/A | -T-R--- | 1630-1820 | B155 | Lecture | Ivan Surjanovic |
| M------ | 0830-1025 | B019 | Exam | Hong Chow, Ivan Surjanovic | |||
| 2023 20 | 3 | N/A | -T-R--- | 1630-1820 | B153 | Lecture | Hong Chow |
| M------ | 1330-1525 | L304 | Exam | Hong Chow, Manish Bhatia | |||
| 2023 20 | 1 | N/A | M-W---- | 1030-1220 | B153 | Lecture | Frederica Jensen |
| -T----- | 1330-1525 | L304 | Exam | Frederica Jensen, Hong Chow | |||
| 2023 20 | 2 | N/A | -T-R--- | 1430-1620 | B153 | Lecture | Paul Leigh |
| M------ | 0830-1025 | L303 | Exam | Ana Gupta, Paul Leigh | |||
| 2023 10 | 0 | N/A | -T-R--- | 1630-1820 | B152 | Lecture | Stephanie Koonar |
| -T----- | 1330-1525 | L104 | Exam | Ronald Shay, Stephanie Koonar | |||
| 2023 10 | Cancel | N/A | -T-R--- | 1630-1820 | Lecture | ||
| 2023 10 | 0 | 1 | M-W---- | 1030-1220 | B152 | Lecture | Hong Chow |
| -T----- | 1330-1525 | L303 | Exam | Hong Chow | |||
| 2023 10 | 1 | N/A | -T-R--- | 1430-1620 | B152 | Lecture | Stephanie Koonar |
| -T----- | 1330-1525 | L103 | Exam | Stephanie Koonar | |||
| 2022 30 | 1 | N/A | -T-R--- | 1630-1820 | A374 | Lecture | Stephanie Koonar |
| ----F-- | 0830-1025 | B019 | Exam | Paul Leigh, Stephanie Koonar | |||
| 2022 30 | 1 | N/A | -T-R--- | 1630-1820 | B152 | Lecture | Carla Shore |
| M------ | 0830-1025 | L304 | Exam | Carla Shore, Shonna Reynolds | |||
| 2022 30 | 1 | N/A | -T-R--- | 1430-1620 | A374 | Lecture | Stephanie Koonar |
| ----F-- | 0830-1025 | B015 | Exam | Stephanie Koonar | |||
| 2022 20 | 5 | N/A | -T----- | 1630-1820 | B246 | Lecture | Paul Leigh |
| ------- | - | WWW | Lecture | Paul Leigh | |||
| ----F-- | 1100-1255 | L304 | Exam | Carla Shore, Paul Leigh | |||
| 2022 20 | 1 | N/A | ---R--- | 1630-1820 | B246 | Lecture | Paul Leigh |
| ------- | - | WWW | Lecture | Paul Leigh | |||
| ----F-- | 1100-1255 | L303 | Exam | Paul Leigh | |||
| 2022 20 | 0 | 1 | --W---- | 1230-1420 | B253 | Lecture | Jarrett Vaughan |
| ------- | - | WWW | Lecture | Jarrett Vaughan | |||
| ----F-- | 1100-1255 | L104 | Exam | Jarrett Vaughan | |||
| 2022 20 | 0 | N/A | -T----- | 1430-1620 | B246 | Lecture | Ana Gupta |
| ------- | - | WWW | Lecture | Ana Gupta | |||
| ----F-- | 1100-1255 | L103 | Exam | Ana Gupta | |||
| 2022 10 | 3 | N/A | ---R--- | 1630-1820 | A314 | Lecture | Jarrett Vaughan |
| ------- | - | WWW | Lecture | Jarrett Vaughan | |||
| ----F-- | 1830-2125 | B015 | Exam | Jarrett Vaughan | |||
| 2022 10 | 1 | N/A | -T----- | 1630-1820 | B155 | Lecture | Stephanie Koonar |
| ------- | - | WWW | Lecture | Stephanie Koonar | |||
| ----F-- | 1830-2125 | L304 | Exam | Kevin James, Stephanie Koonar | |||
| 2022 10 | 0 | N/A | ---R--- | 1630-1820 | B251 | Lecture | Kenneth Wong |
| ------- | - | WWW | Lecture | Kenneth Wong | |||
| ----F-- | 1830-2125 | B019 | Exam | Kenneth Wong | |||
| 2022 10 | 2 | 1 | --W---- | 1230-1420 | B246 | Lecture | Donald Hill |
| ------- | - | WWW | Lecture | Donald Hill | |||
| ----F-- | 1830-2125 | B246 | Exam | Donald Hill | |||
| 2022 10 | 0 | N/A | -T----- | 1430-1620 | B155 | Lecture | Stephanie Koonar |
| ------- | - | WWW | Lecture | Stephanie Koonar | |||
| ----F-- | 1830-2125 | L104 | Exam | Stephanie Koonar | |||
| 2021 30 | 0 | N/A | -T----- | 1630-1820 | WWW | WWW | John Falcus |
| ------- | - | WWW | WWW | John Falcus | |||
| M------ | 1600-1755 | WWW | Exam | John Falcus | |||
| 2021 30 | 0 | N/A | ---R--- | 1630-1820 | WWW | WWW | Stephanie Koonar |
| ------- | - | WWW | WWW | Stephanie Koonar | |||
| M------ | 1600-1755 | WWW | Exam | Stephanie Koonar | |||
| 2021 30 | 0 | N/A | --W---- | 1230-1420 | WWW | WWW | Anne DeWolfe |
| ------- | - | WWW | WWW | Anne DeWolfe | |||
| M------ | 1600-1755 | WWW | Exam | Anne DeWolfe | |||
| 2021 30 | 0 | 1 | -T----- | 1430-1620 | WWW | WWW | Stephanie Koonar |
| ------- | - | WWW | WWW | Stephanie Koonar | |||
| M------ | 1600-1755 | WWW | Exam | Stephanie Koonar | |||
| 2021 20 | 0 | N/A | ---R--- | 1630-1820 | WWW | WWW | Jarrett Vaughan |
| ------- | - | WWW | WWW | Jarrett Vaughan | |||
| M------ | 1830-2025 | WWW | Exam | Jarrett Vaughan | |||
| 2021 20 | 0 | N/A | M------ | 1030-1220 | WWW | WWW | Jarrett Vaughan |
| ------- | - | WWW | WWW | Jarrett Vaughan | |||
| M------ | 1830-2025 | WWW | Exam | Jarrett Vaughan | |||
| 2021 20 | 0 | 1 | ---R--- | 1430-1620 | WWW | WWW | Ivan Surjanovic |
| ------- | - | WWW | WWW | Ivan Surjanovic | |||
| M------ | 1830-2025 | WWW | Exam | Ivan Surjanovic | |||
| 2021 10 | 2 | N/A | ---R--- | 1630-1820 | WWW | WWW | Hong Chow |
| ------- | - | WWW | WWW | Hong Chow | |||
| -T----- | 1100-1255 | WWW | Exam | Hong Chow | |||
| 2021 10 | Cancel | N/A | M------ | 1030-1220 | WWW | ||
| ------- | - | WWW | |||||
| 2021 10 | 0 | N/A | ---R--- | 1630-1820 | WWW | WWW | Manish Bhatia |
| ------- | - | WWW | WWW | Manish Bhatia | |||
| -T----- | 1100-1255 | WWW | Exam | Manish Bhatia | |||
| 2021 10 | 0 | N/A | --W---- | 1030-1220 | WWW | WWW | Stephanie Koonar |
| ------- | - | WWW | WWW | Stephanie Koonar | |||
| -T----- | 1100-1255 | WWW | Exam | Stephanie Koonar | |||
| 2021 10 | 3 | N/A | -T----- | 1430-1620 | WWW | WWW | Stephanie Koonar |
| ------- | - | WWW | WWW | Stephanie Koonar | |||
| -T----- | 1100-1255 | WWW | Exam | Stephanie Koonar | |||
| 2020 30 | Cancel | N/A | ------- | - | WWW | ||
| 2020 30 | 0 | N/A | -T----- | 1630-1820 | WWW | WWW | Stephanie Koonar |
| ------- | - | WWW | WWW | Stephanie Koonar | |||
| -T----- | 1600-1755 | WWW | Exam | Stephanie Koonar | |||
| 2020 20 | 0 | N/A | M-W---- | 1230-1420 | WWW | WWW | Paul Leigh |
| -T----- | 0830-1025 | WWW | Exam | Paul Leigh | |||
| 2020 20 | 0 | N/A | M-W---- | 0830-1020 | WWW | WWW | Jarrett Vaughan |
| -T----- | 0830-1025 | WWW | Exam | Jarrett Vaughan | |||
| 2020 10 | 0 | N/A | -T-R--- | 1430-1620 | B153 | Lecture | Stephanie Koonar |
| --W---- | 1330-1525 | L303 | Exam | Stephanie Koonar | |||
| 2020 10 | 0 | N/A | M-W---- | 1630-1820 | B152 | Lecture | Hong Chow |
| --W---- | 1330-1525 | A364 | Exam | Hong Chow | |||
| 2020 10 | 0 | N/A | M-W---- | 1230-1420 | A374 | Lecture | Ronald Shay |
| --W---- | 1330-1525 | A374 | Exam | Ronald Shay | |||
| 2020 10 | 0 | N/A | M-W---- | 0830-1020 | B010 | Lecture | Frederica Jensen |
| --W---- | 1330-1525 | B015 | Exam | Frederica Jensen | |||
| 2019 30 | 3 | N/A | M-W---- | 0830-1020 | A334 | Lecture | Ronald Prasad |
| --W---- | 1100-1255 | A364 | Exam | Ronald Prasad | |||
| 2019 30 | 0 | N/A | -T-R--- | 1630-1820 | B248 | Lecture | Philip Grant |
| --W---- | 1100-1255 | B019 | Exam | Philip Grant | |||
| 2019 30 | 0 | N/A | M-W---- | 1230-1420 | C508 | Lecture | Hong Chow |
| --W---- | 1100-1255 | A217 | Exam | Hong Chow | |||
| 2019 30 | 1 | N/A | -T-R--- | 1430-1620 | C508 | Lecture | Kevin James |
| --W---- | 1100-1255 | A216 | Exam | Kevin James | |||
| 2019 20 | 0 | N/A | -T-R--- | 1430-1620 | B254 | Lecture | Ivan Surjanovic |
| ----F-- | 1100-1255 | L304 | Exam | Ivan Surjanovic | |||
| 2019 20 | 0 | N/A | -T-R--- | 1030-1220 | B008 | Lecture | Paul Leigh |
| ----F-- | 1100-1255 | L303 | Exam | Jarrett Vaughan, Paul Leigh | |||
| 2019 20 | 0 | N/A | M-W---- | 1230-1420 | A363C | Lecture | Paul Leigh |
| ----F-- | 1100-1255 | L104 | Exam | Monica Molag, Paul Leigh | |||
| 2019 20 | 0 | N/A | M-W---- | 0830-1020 | B247 | Lecture | Paul Leigh |
| ----F-- | 1100-1255 | L103 | Exam | Paul Leigh | |||
| 2019 10 | 0 | N/A | -T-R--- | 1030-1220 | B010 | Lecture | Stephanie Koonar |
| ----F-- | 0830-1025 | A216 | Exam | Stephanie Koonar | |||
| 2019 10 | 0 | N/A | M-W---- | 1430-1620 | B027 | Lecture | Ronald Shay |
| ----F-- | 0830-1025 | B152 | Exam | Ronald Shay | |||
| 2019 10 | 0 | 1 | -T-R--- | 1430-1620 | B026 | Lecture | Anne DeWolfe |
| ----F-- | 0830-1025 | A217 | Exam | Anne DeWolfe | |||
| 2019 10 | 0 | N/A | -T-R--- | 0830-1020 | B153 | Lecture | Jarrett Vaughan |
| ----F-- | 0830-1025 | A364 | Exam | Jarrett Vaughan | |||
| 2018 30 | 7 | N/A | M-W---- | 1630-1820 | B253 | Lecture | Hong Chow |
| ----F-- | 0830-1025 | A217 | Exam | Hong Chow | |||
| 2018 30 | 3 | N/A | M-W---- | 0830-1020 | B252 | Lecture | Ronald Prasad |
| ----F-- | 0830-1025 | C212 | Exam | Ronald Prasad | |||
| 2018 30 | 3 | N/A | -T-R--- | 1630-1820 | B009 | Lecture | David Amos |
| ----F-- | 0830-1025 | B152 | Exam | David Amos | |||
| 2018 30 | 7 | N/A | M-W---- | 1230-1420 | B032 | Lecture | Hong Chow |
| ----F-- | 0830-1025 | A217 | Exam | Hong Chow | |||
| 2018 30 | 3 | N/A | -T-R--- | 1430-1620 | B155 | Lecture | Stephanie Koonar |
| ----F-- | 0830-1025 | A216 | Exam | Stephanie Koonar | |||
| 2018 20 | 0 | N/A | -T-R--- | 1430-1620 | B254 | Lecture | Philip Grant |
| ---R--- | 1830-2125 | L304 | Exam | Debbie Bortolussi, Philip Grant | |||
| 2018 20 | 0 | N/A | -T-R--- | 1030-1220 | C410 | Lecture | Ronald Prasad |
| ---R--- | 1830-2125 | B019 | Exam | Jarrett Vaughan, Ronald Prasad | |||
| 2018 20 | 1 | N/A | M-W---- | 1230-1420 | B010 | Lecture | Philip Grant |
| ---R--- | 1830-2125 | L303 | Exam | Philip Grant | |||
| 2018 20 | 0 | N/A | M-W---- | 0830-1020 | C410 | Lecture | Ronald Prasad |
| ---R--- | 1830-2125 | B015 | Exam | Ronald Prasad | |||
| 2018 10 | 0 | 3 | -T-R--- | 1030-1220 | A348 | Lecture | Manish Bhatia |
| --W---- | 0830-1025 | C213 | Exam | Manish Bhatia | |||
| 2018 10 | 0 | 1 | M-W---- | 1430-1620 | A374 | Lecture | Ronald Shay |
| --W---- | 0830-1025 | A374 | Exam | Ronald Shay | |||
| 2018 10 | 0 | 1 | -T-R--- | 1430-1620 | B153 | Lecture | Nina Winham |
| --W---- | 0830-1025 | L303 | Exam | Nina Winham | |||
| 2018 10 | 0 | 1 | -T-R--- | 0830-1020 | B247 | Lecture | Ivan Surjanovic |
| --W---- | 0830-1025 | A217 | Exam | Ivan Surjanovic | |||
| 2017 30 | 6 | N/A | M------ | 1030-1220 | A210 | Lecture | John Falcus |
| --W---- | 1030-1220 | C510 | Lecture | John Falcus | |||
| -T----- | 1100-1255 | C213 | Exam | John Falcus, Kenneth Wong | |||
| 2017 30 | 7 | N/A | -T-R--- | 1430-1620 | A365 | Lecture | David Amos |
| -T----- | 1100-1255 | B153 | Exam | David Amos | |||
| 2017 30 | 1 | N/A | M-W---- | 1430-1620 | A346 | Lecture | John Falcus |
| -T----- | 1100-1255 | C212 | Exam | John Falcus | |||
| 2017 30 | 0 | N/A | -T-R--- | 1030-1220 | A365 | Lecture | Anne DeWolfe |
| -T----- | 1100-1255 | L104 | Exam | Anne DeWolfe, Francesca Deveau | |||
| 2017 30 | 6 | N/A | -T-R--- | 0830-1020 | B252 | Lecture | Anne DeWolfe |
| -T----- | 1100-1255 | L103 | Exam | Anne DeWolfe | |||
| 2017 20 | 2 | 5 | -T-R--- | 1030-1220 | B251 | Lecture | John Falcus |
| --W---- | 1100-1255 | L303 | Exam | John Falcus | |||
| 2017 20 | 0 | N/A | -T-R--- | 1030-1220 | B245 | Lecture | Philip Grant |
| --W---- | 1100-1255 | L104 | Exam | Philip Grant, Wallace Chan | |||
| 2017 20 | 6 | N/A | -T-R--- | 1430-1620 | B245 | Lecture | Philip Grant |
| --W---- | 1100-1255 | L103 | Exam | Philip Grant | |||
| 2017 10 | 12 | N/A | M-W---- | 1430-1620 | B153 | Lecture | Ronald Shay |
| -T----- | 1600-1755 | B153 | Exam | Ronald Shay | |||
| 2017 10 | 1 | N/A | -T-R--- | 1030-1220 | B252 | Lecture | Manish Bhatia |
| -T----- | 1600-1755 | C213 | Exam | Manish Bhatia | |||
| 2017 10 | 11 | N/A | -T-R--- | 1430-1620 | B251 | Lecture | David Amos |
| -T----- | 1600-1755 | B251 | Exam | David Amos | |||
| 2017 10 | 9 | N/A | -T-R--- | 0830-1020 | B252 | Lecture | Anne DeWolfe |
| -T----- | 1600-1755 | C212 | Exam | Anne DeWolfe | |||
| 2016 30 | 1 | N/A | M-W---- | 1230-1420 | A310 | Lecture | Anne DeWolfe |
| --W---- | 0830-1025 | A217 | Exam | Anne DeWolfe, Oren Breitman | |||
| 2016 30 | 2 | N/A | M-W---- | 1030-1220 | B246 | Lecture | Hong Chow |
| --W---- | 0830-1025 | C212 | Exam | Hong Chow | |||
| 2016 30 | 3 | N/A | -T-R--- | 0830-1020 | B247 | Lecture | Anne DeWolfe |
| --W---- | 0830-1025 | A216 | Exam | Anne DeWolfe | |||
| 2016 20 | 6 | N/A | M-W---- | 1030-1220 | B253 | Lecture | Neil Mathur |
| M------ | 0830-1025 | L104 | Exam | Neil Mathur | |||
| 2016 20 | 3 | N/A | -T-R--- | 1430-1620 | B247 | Lecture | Manish Bhatia |
| M------ | 0830-1025 | L103 | Exam | Manish Bhatia | |||
| 2016 10 | 8 | N/A | M-W---- | 1030-1220 | B246 | Lecture | Neil Mathur |
| ----F-- | 1100-1255 | C213 | Exam | Neil Mathur | |||
| 2016 10 | 8 | N/A | M-W---- | 1630-1820 | B246 | Lecture | Ronald Shay |
| ----F-- | 1100-1255 | B155 | Exam | Ronald Shay | |||
| 2016 10 | 3 | N/A | -T-R--- | 1030-1220 | B247 | Lecture | John Falcus |
| ----F-- | 1100-1255 | C212 | Exam | John Falcus | |||
| 2016 10 | 4 | N/A | -T-R--- | 1230-1420 | B247 | Lecture | Kenneth Wong |
| ----F-- | 1100-1255 | A219 | Exam | Kenneth Wong | |||
| 2015 30 | 5 | N/A | -T-R--- | 1430-1620 | B146 | Lecture | Wendy Ma |
| M------ | 1100-1255 | A219 | Exam | Wendy Ma | |||
| 2015 30 | 2 | N/A | --W---- | 1030-1220 | B027 | Lecture | Benny Hakak |
| ----F-- | 1030-1220 | B026 | Lecture | Benny Hakak | |||
| M------ | 1100-1255 | B153 | Exam | Benny Hakak | |||
| 2015 30 | 4 | N/A | --W-F-- | 1430-1620 | A348 | Lecture | Anne DeWolfe |
| M------ | 1100-1255 | A217 | Exam | Anne DeWolfe | |||
| 2015 10 | 19 | N/A | -T-R--- | 1230-1420 | B254 | Lecture | Noel Genoway, Hong Chow |
| -T----- | 1830-2125 | B019 | Exam | Hong Chow | |||
| 2015 10 | 4 | N/A | -T-R--- | 0930-1120 | B251 | Lecture | Noel Genoway, Hong Chow |
| -T----- | 1830-2125 | B015 | Exam | Deland Jessop | |||
| 2015 10 | 1 | N/A | M-W---- | 1230-1420 | B010 | Lecture | Jarrett Vaughan |
| -T----- | 1830-2125 | A216 | Exam | Jarrett Vaughan |