To succeed in today's economy, organizations must incorporate social media into their marketing and business strategies. In this course, students examine the role of social media today and how to use it to meet organizational goals. Through a variety of methods and activities such as lectures, guest speakers, case studies, applied projects, industry certification (e.g. Hootsuite Academy certification) and simulations, students learn the fundamental principles and techniques for designing and developing effective social media goals, objectives, and strategies for all types of organizations.
Registration in this course is restricted to students admitted to the Post-Degree Diplomas in Business Administration and Marketing Management.
Students will receive credit for only one of MARK 3150 or 4810. MARK 3150 may not be used to satisfy the MARK 4810 requirement.
Prerequisite(s): A minimum "C" grade in BUSM 4805 and MARK 4800
Credits:
3.0
Additional Fees:
None
Repeat Limit:
2
Lecture Hours:
4.0
Seminar Hours:
0.0
Lab Hours:
0.0
Offered online:
False
Course outline(s):
| 2AR | 2SC | HUM | LSC | SCI | SOC | UT |
|---|---|---|---|---|---|---|
| None | None | None | None | None | None | None |
| Course | Destination | Credit | Start/End |
|---|---|---|---|
| MARK 4810 | KPU | No credit | 20240101 to Present |
No inactive transfer agreements found.
| Semester | CRN | Section | Seats | Waitlist | Days | Time | Room | Type | Instructor |
|---|---|---|---|---|---|---|---|---|---|
| 2024 30 | 30422 | M01 | 1 | N/A | --W---- | 1430-1620 | L104 | Lecture | Paul Leigh |
| ------- | - | WWW | Lecture | Paul Leigh | |||||
| 2024 30 | 30423 | M02 | 9 | N/A | -T----- | 1430-1620 | L104 | Lecture | Carla Shore |
| ------- | - | WWW | Lecture | Carla Shore | |||||
| 2024 30 | 30424 | M03 | 1 | N/A | --W---- | 1230-1420 | L104 | Lecture | Paul Leigh |
| ------- | - | WWW | Lecture | Paul Leigh | |||||
| 2024 30 | 30425 | M04 | 7 | N/A | -T----- | 1630-1820 | L104 | Lecture | Paul Leigh |
| ------- | - | WWW | Lecture | Paul Leigh |
| Semester | Seats | Waitlist | Days | Time | Room | Type | Instructor |
|---|---|---|---|---|---|---|---|
| 2024 20 | 1 | N/A | -T----- | 1630-1820 | L104 | Lecture | Paul Leigh |
| ------- | - | WWW | Lecture | Paul Leigh | |||
| --W---- | 0830-1025 | A275 | Exam | Paul Leigh | |||
| 2024 20 | 1 | N/A | --W---- | 1230-1420 | L104 | Lecture | Ivan Surjanovic |
| ------- | - | WWW | Lecture | Ivan Surjanovic | |||
| --W---- | 0830-1025 | L304 | Exam | Ivan Surjanovic | |||
| 2024 20 | 11 | N/A | -T----- | 1430-1620 | L104 | Lecture | Paul Leigh |
| ------- | - | WWW | Lecture | Paul Leigh | |||
| --W---- | 0830-1025 | A275 | Exam | Paul Leigh | |||
| 2024 20 | 2 | N/A | --W---- | 1430-1620 | L104 | Lecture | Ivan Surjanovic |
| ------- | - | WWW | Lecture | Ivan Surjanovic | |||
| --W---- | 0830-1025 | L303 | Exam | Ivan Surjanovic | |||
| 2024 10 | 4 | N/A | ---R--- | 1030-1220 | L104 | Lecture | Jarrett Vaughan |
| ------- | - | WWW | Lecture | Jarrett Vaughan | |||
| --W---- | 1830-2125 | L104 | Exam | Jarrett Vaughan | |||
| 2024 10 | 1 | N/A | --W---- | 1430-1620 | L104 | Lecture | Carla Shore |
| ------- | - | WWW | Lecture | Carla Shore | |||
| --W---- | 1830-2125 | B019 | Exam | Carla Shore, Ronald Shay | |||
| 2024 10 | 2 | N/A | -T----- | 1630-1820 | L104 | Lecture | Ronald Prasad |
| ------- | - | WWW | Lecture | Ronald Prasad | |||
| --W---- | 1830-2125 | L304 | Exam | Ronald Prasad | |||
| 2024 10 | 0 | N/A | --W---- | 1230-1420 | L104 | Lecture | Carla Shore |
| ------- | - | WWW | Lecture | Carla Shore | |||
| --W---- | 1830-2125 | B015 | Exam | Carla Shore | |||
| 2023 30 | 2 | N/A | ---R--- | 1030-1220 | L104 | Lecture | Ana Gupta |
| ------- | - | WWW | Lecture | Ana Gupta | |||
| -----S- | 0900-1155 | B019 | Exam | Ana Gupta | |||
| 2023 30 | 4 | N/A | --W---- | 1430-1620 | L104 | Lecture | Paul Leigh |
| ------- | - | WWW | Lecture | Paul Leigh | |||
| -----S- | 0900-1155 | L303 | Exam | Paul Leigh | |||
| 2023 30 | 1 | N/A | -T----- | 1630-1820 | L104 | Lecture | Carla Shore |
| ------- | - | WWW | Lecture | Carla Shore | |||
| -----S- | 0900-1155 | B015 | Exam | Carla Shore | |||
| 2023 30 | 4 | N/A | --W---- | 1230-1420 | L104 | Lecture | Paul Leigh |
| ------- | - | WWW | Lecture | Paul Leigh | |||
| -----S- | 0900-1155 | L303 | Exam | Paul Leigh | |||
| 2023 20 | 3 | N/A | ---R--- | 1030-1220 | L104 | Lecture | Jarrett Vaughan |
| ------- | - | WWW | Lecture | Jarrett Vaughan | |||
| -----S- | 0900-1155 | L104 | Exam | Jarrett Vaughan | |||
| 2023 20 | 1 | N/A | -T----- | 1430-1620 | L104 | Lecture | Carla Shore |
| ------- | - | WWW | Lecture | Carla Shore | |||
| -----S- | 0900-1155 | L304 | Exam | Carla Shore, Ivan Surjanovic | |||
| 2023 20 | 5 | N/A | --W---- | 1230-1420 | L104 | Lecture | Carla Shore |
| ------- | - | WWW | Lecture | Carla Shore | |||
| -----S- | 0900-1155 | L303 | Exam | Carla Shore | |||
| 2023 10 | 7 | N/A | ---R--- | 1030-1220 | L104 | Lecture | Jarrett Vaughan |
| ------- | - | WWW | Lecture | Jarrett Vaughan | |||
| -T----- | 1830-2125 | L103 | Exam | Jarrett Vaughan | |||
| 2023 10 | 0 | N/A | -T----- | 1630-1820 | L104 | Lecture | Carla Shore |
| ------- | - | WWW | Lecture | Carla Shore | |||
| -T----- | 1830-2125 | L104 | Exam | Carla Shore | |||
| 2023 10 | 0 | N/A | --W---- | 1230-1420 | L104 | Lecture | Carla Shore |
| ------- | - | WWW | Lecture | Carla Shore | |||
| -T----- | 1830-2125 | L104 | Exam | Carla Shore | |||
| 2022 30 | 3 | N/A | --W---- | 1030-1220 | L104 | Lecture | Carla Shore |
| ------- | - | WWW | Lecture | Carla Shore | |||
| ---R--- | 1830-2125 | B019 | Exam | Carla Shore | |||
| 2022 30 | 1 | N/A | ---R--- | 1030-1220 | L104 | Lecture | Ivan Surjanovic |
| ------- | - | WWW | Lecture | Ivan Surjanovic | |||
| ---R--- | 1830-2125 | L304 | Exam | Anne DeWolfe, Ivan Surjanovic | |||
| 2022 30 | 1 | N/A | --W---- | 1430-1620 | L104 | Lecture | Ivan Surjanovic |
| ------- | - | WWW | Lecture | Ivan Surjanovic | |||
| ---R--- | 1830-2125 | L303 | Exam | Ivan Surjanovic | |||
| 2022 30 | 1 | N/A | -T----- | 1630-1820 | L104 | Lecture | Paul Leigh |
| ------- | - | WWW | Lecture | Paul Leigh | |||
| ---R--- | 1830-2125 | L103 | Exam | Paul Leigh | |||
| 2022 30 | 8 | N/A | --W---- | 1230-1420 | L104 | Lecture | Carla Shore |
| ------- | - | WWW | Lecture | Carla Shore | |||
| ---R--- | 1830-2125 | B019 | Exam | Carla Shore | |||
| 2022 20 | 0 | N/A | -T----- | 1030-1220 | L104 | Lecture | Paul Leigh |
| ------- | - | WWW | Lecture | Paul Leigh | |||
| M------ | 1830-2125 | L104 | Exam | Paul Leigh | |||
| 2022 20 | 0 | N/A | --W---- | 1430-1620 | L104 | Lecture | Carla Shore |
| ------- | - | WWW | Lecture | Carla Shore | |||
| M------ | 1830-2125 | B019 | Exam | Carla Shore, Hong Chow | |||
| 2022 20 | 0 | N/A | -T----- | 1630-1820 | L103 | Lecture | Ivan Surjanovic |
| ------- | - | WWW | Lecture | Ivan Surjanovic | |||
| M------ | 1830-2125 | L103 | Exam | Ivan Surjanovic | |||
| 2022 20 | 0 | N/A | --W---- | 1630-1820 | L104 | Lecture | Carla Shore |
| ------- | - | WWW | Lecture | Carla Shore | |||
| M------ | 1830-2125 | B015 | Exam | Carla Shore | |||
| 2022 10 | 0 | N/A | -T----- | 1030-1220 | A217 | Lecture | Jarrett Vaughan |
| ------- | - | WWW | Lecture | Jarrett Vaughan | |||
| ---R--- | 1830-2125 | L304 | Exam | Jarrett Vaughan, Stephanie Koonar | |||
| 2022 10 | 0 | N/A | --W---- | 1430-1620 | A217 | Lecture | Jarrett Vaughan |
| ------- | - | WWW | Lecture | Jarrett Vaughan | |||
| ---R--- | 1830-2125 | L104 | Exam | Anu Kumar, Jarrett Vaughan | |||
| 2022 10 | 0 | N/A | -T----- | 1630-1820 | L104 | Lecture | Jarrett Vaughan |
| ------- | - | WWW | Lecture | Jarrett Vaughan | |||
| ---R--- | 1830-2125 | L103 | Exam | Jarrett Vaughan | |||
| 2022 10 | 0 | 1 | --W---- | 1230-1420 | L104 | Lecture | Carla Shore |
| ------- | - | WWW | Lecture | Carla Shore | |||
| ---R--- | 1830-2125 | L303 | Exam | Carla Shore | |||
| 2021 30 | 9 | N/A | --W---- | 1430-1620 | WWW | WWW | Ivan Surjanovic |
| ------- | - | WWW | WWW | Ivan Surjanovic | |||
| --W---- | 1830-2125 | WWW | Exam | Ivan Surjanovic | |||
| 2021 30 | 3 | N/A | -T----- | 1030-1220 | A219 | Lecture | Alexander Sakharov |
| ------- | - | WWW | Lecture | Alexander Sakharov | |||
| --W---- | 1830-2125 | L104 | Exam | Alexander Sakharov | |||
| 2021 30 | 13 | N/A | -T----- | 1630-1820 | A217 | Lecture | Carla Shore |
| ------- | - | WWW | Lecture | Carla Shore | |||
| --W---- | 1830-2125 | L304 | Exam | Carla Shore | |||
| 2021 30 | 3 | N/A | --W---- | 1230-1420 | A217 | Lecture | Paul Leigh |
| ------- | - | WWW | Lecture | Paul Leigh | |||
| --W---- | 1830-2125 | L103 | Exam | Paul Leigh | |||
| 2021 20 | 2 | N/A | -T----- | 1030-1220 | WWW | WWW | Paul Leigh |
| ------- | - | WWW | WWW | Paul Leigh | |||
| M------ | 1830-2125 | WWW | Exam | Paul Leigh | |||
| 2021 20 | 1 | 1 | --W---- | 1430-1620 | WWW | WWW | Paul Leigh |
| ------- | - | WWW | WWW | Paul Leigh | |||
| M------ | 1830-2125 | WWW | Exam | Paul Leigh | |||
| 2021 20 | 1 | 1 | -T----- | 1630-1820 | WWW | WWW | Paul Leigh |
| ------- | - | WWW | WWW | Paul Leigh | |||
| M------ | 1830-2125 | WWW | Exam | Paul Leigh | |||
| 2021 20 | 1 | 1 | --W---- | 1230-1420 | WWW | WWW | Paul Leigh |
| ------- | - | WWW | WWW | Paul Leigh | |||
| M------ | 1830-2125 | WWW | Exam | Paul Leigh | |||
| 2020 30 | 5 | N/A | ---R--- | 1030-1220 | WWW | WWW | Paul Leigh |
| ------- | - | WWW | WWW | Paul Leigh | |||
| ----F-- | 1830-2125 | WWW | Exam | Paul Leigh | |||
| 2020 30 | 9 | N/A | M------ | 1430-1620 | WWW | WWW | Paul Leigh |
| ------- | - | WWW | WWW | Paul Leigh | |||
| ----F-- | 1830-2125 | WWW | Exam | Paul Leigh | |||
| 2020 30 | 0 | N/A | -T----- | 1630-1820 | WWW | WWW | Ana Gupta |
| ------- | - | WWW | WWW | Ana Gupta | |||
| ----F-- | 1830-2125 | WWW | Exam | Ana Gupta | |||
| 2020 30 | 1 | N/A | M------ | 1230-1420 | WWW | WWW | Paul Leigh |
| ------- | - | WWW | WWW | Paul Leigh | |||
| ----F-- | 1830-2125 | WWW | Exam | Paul Leigh | |||
| 2020 20 | 15 | N/A | M-W---- | 1430-1620 | WWW | WWW | Paul Leigh |
| --W---- | 1830-2125 | WWW | Exam | Paul Leigh | |||
| 2020 20 | 0 | N/A | M-W---- | 1230-1420 | WWW | WWW | Jarrett Vaughan |
| --W---- | 1830-2125 | WWW | Exam | Jarrett Vaughan | |||
| 2020 20 | 0 | N/A | -T-R--- | 1430-1620 | WWW | WWW | Ana Gupta |
| --W---- | 1830-2125 | WWW | Exam | Ana Gupta | |||
| 2020 20 | 1 | N/A | -T-R--- | 0830-1020 | WWW | WWW | Paul Leigh |
| --W---- | 1830-2125 | WWW | Exam | Paul Leigh | |||
| 2020 10 | 6 | N/A | -T-R--- | 1430-1620 | A374 | Lecture | Jarrett Vaughan |
| ----F-- | 1830-2125 | L104 | Exam | Jarrett Vaughan, Manish Bhatia | |||
| 2020 10 | 1 | N/A | -T-R--- | 0830-1020 | B010 | Lecture | Ivan Surjanovic |
| ----F-- | 1830-2125 | L303 | Exam | Ivan Surjanovic | |||
| 2020 10 | 0 | N/A | M-W---- | 1230-1420 | A236 | Lecture | Ronald Prasad |
| ----F-- | 1830-2125 | B019 | Exam | Ronald Prasad | |||
| 2020 10 | 0 | N/A | M-W---- | 1230-1420 | A237 | Lecture | Jarrett Vaughan |
| ----F-- | 1830-2125 | L103 | Exam | Jarrett Vaughan | |||
| 2019 30 | 6 | N/A | -T-R--- | 0830-1020 | L303 | Lecture | Paul Leigh |
| -----S- | 0900-1155 | L303 | Exam | Paul Leigh | |||
| 2019 30 | 1 | N/A | -T-R--- | 1430-1620 | L304 | Lecture | Anne DeWolfe |
| -----S- | 0900-1155 | L104 | Exam | Anne DeWolfe | |||
| 2019 30 | 3 | N/A | M-W---- | 1430-1620 | A217 | Lecture | Frederica Jensen |
| -----S- | 0900-1155 | L103 | Exam | Frederica Jensen | |||
| 2019 30 | 1 | N/A | M-W---- | 1230-1420 | A217 | Lecture | Ronald Prasad |
| -----S- | 0900-1155 | T313 | Exam | Ronald Prasad | |||
| 2019 20 | 0 | N/A | --W---- | 1830-2120 | B246 | Lecture | Paul Leigh |
| -T----- | 1830-2125 | L304 | Exam | Paul Leigh | |||
| 2019 20 | Cancel | N/A | |||||
| 2019 20 | 1 | 1 | -T-R--- | 0830-1020 | B246 | Lecture | Jarrett Vaughan |
| -T----- | 1830-2125 | L303 | Exam | Jarrett Vaughan | |||
| 2019 20 | 0 | N/A | M-W---- | 1430-1620 | B155 | Lecture | Ronald Prasad |
| -T----- | 1830-2125 | B019 | Exam | Ana Gupta, Ronald Prasad | |||
| 2019 20 | 0 | N/A | M-W---- | 1230-1420 | A272 | Lecture | Ronald Prasad |
| -T----- | 1830-2125 | B015 | Exam | Ronald Prasad | |||
| 2019 10 | 3 | N/A | -T-R--- | 1630-1820 | B246 | Lecture | Jarrett Vaughan |
| -T----- | 1830-2125 | L304 | Exam | Jarrett Vaughan, Kenneth Wong | |||
| 2019 10 | 1 | N/A | -T-R--- | 1430-1620 | B027 | Lecture | Jarrett Vaughan |
| -T----- | 1830-2125 | L303 | Exam | Jarrett Vaughan | |||
| 2019 10 | 2 | N/A | M-W---- | 1430-1620 | B010 | Lecture | Ronald Prasad |
| -T----- | 1830-2125 | L104 | Exam | Manish Bhatia, Ronald Prasad | |||
| 2019 10 | 1 | N/A | M-W---- | 1230-1420 | B010 | Lecture | Ronald Prasad |
| -T----- | 1830-2125 | L103 | Exam | Ronald Prasad | |||
| 2018 30 | 1 | N/A | M-W---- | 1230-1420 | B030 | Lecture | Debbie Bortolussi |
| ---R--- | 1830-2125 | T450 | Exam | Debbie Bortolussi | |||
| 2018 30 | 2 | N/A | ----F-- | 0930-1220 | B248 | Lecture | Paul Leigh |
| ---R--- | 1830-2125 | L104 | Exam | Paul Leigh | |||
| 2018 30 | 2 | N/A | -T-R--- | 1430-1620 | C510 | Lecture | Debbie Bortolussi |
| ---R--- | 1830-2125 | T450 | Exam | Debbie Bortolussi | |||
| 2018 30 | 1 | N/A | ---R--- | 1830-2120 | B029 | Lecture | Ivan Surjanovic |
| M------ | 1830-2125 | L103 | Exam | Ivan Surjanovic | |||
| 2018 30 | 12 | N/A | M-W---- | 1230-1420 | B031 | Lecture | Paul Leigh |
| ---R--- | 1830-2125 | L104 | Exam | Paul Leigh | |||
| 2018 20 | 0 | N/A | -T-R--- | 1430-1620 | B155 | Lecture | Jarrett Vaughan |
| --W---- | 1830-2125 | L304 | Exam | Jarrett Vaughan, Wallace Chan | |||
| 2018 20 | 0 | N/A | -T-R--- | 0830-1020 | B252 | Lecture | Jarrett Vaughan |
| --W---- | 1830-2125 | L303 | Exam | Jarrett Vaughan | |||
| 2018 20 | 1 | 1 | M-W---- | 1430-1620 | B032 | Lecture | Debbie Bortolussi |
| --W---- | 1830-2125 | L104 | Exam | Debbie Bortolussi, Ronald Prasad | |||
| 2018 20 | 0 | N/A | M-W---- | 1230-1420 | B009 | Lecture | Debbie Bortolussi |
| --W---- | 1830-2125 | L103 | Exam | Debbie Bortolussi | |||
| 2018 10 | 1 | N/A | -T----- | 1530-1820 | C510 | Lecture | Jarrett Vaughan |
| M------ | 0830-1025 | C213 | Exam | Jarrett Vaughan | |||
| 2018 10 | Cancel | N/A | |||||
| 2018 10 | 2 | N/A | -T-R--- | 1030-1220 | C508 | Lecture | Paul Leigh |
| M------ | 0830-1025 | B019 | Exam | Paul Leigh | |||
| 2018 10 | 0 | N/A | ----F-- | 0930-1220 | B254 | Lecture | Ivan Surjanovic |
| M------ | 0830-1025 | B015 | Exam | Ivan Surjanovic | |||
| 2017 30 | 0 | N/A | ----F-- | 0930-1220 | B029 | Lecture | Paul Leigh |
| M------ | 1830-2125 | L104 | Exam | Paul Leigh, Philip Grant | |||
| 2017 30 | 1 | N/A | -T----- | 1530-1820 | B009 | Lecture | Paul Leigh |
| M------ | 1830-2125 | L304 | Exam | Kevin James, Paul Leigh | |||
| 2017 30 | 1 | N/A | M-W---- | 1230-1420 | A237 | Lecture | Ivan Surjanovic |
| M------ | 1830-2125 | L303 | Exam | Ivan Surjanovic | |||
| 2017 30 | 1 | N/A | -T----- | 0930-1220 | C410 | Lecture | Paul Leigh |
| M------ | 1830-2125 | L103 | Exam | Paul Leigh | |||
| 2017 20 | 5 | N/A | M------ | 1530-1820 | B023 | Lecture | Rochelle Grayson |
| ----F-- | 0830-1025 | C212 | Exam | Rochelle Grayson | |||
| 2017 20 | 6 | N/A | M-W---- | 1230-1420 | B254 | Lecture | Rochelle Grayson |
| ----F-- | 0830-1025 | C212 | Exam | Rochelle Grayson | |||
| 2017 10 | 7 | N/A | -T-R--- | 1630-1820 | B253 | Lecture | Jarrett Vaughan |
| -T----- | 1830-2125 | L303 | Exam | Jarrett Vaughan | |||
| 2017 10 | 1 | N/A | -T-R--- | 1030-1220 | B251 | Lecture | Jarrett Vaughan |
| -T----- | 1830-2125 | L304 | Exam | Jarrett Vaughan, Paul Leigh | |||
| 2017 10 | 6 | N/A | M-W---- | 1230-1420 | L305 | Lecture | Jarrett Vaughan |
| -T----- | 1830-2125 | B015 | Exam | Hong Chow, Jarrett Vaughan | |||
| 2016 30 | 0 | N/A | M-W---- | 1030-1220 | A310 | Lecture | Ivan Surjanovic |
| -----S- | 1300-1455 | B019 | Exam | Ivan Surjanovic | |||
| 2016 30 | 0 | N/A | -T-R--- | 1630-1820 | B248 | Lecture | Rochelle Grayson |
| -----S- | 1300-1455 | B015 | Exam | Rochelle Grayson | |||
| 2016 20 | 0 | N/A | M-W---- | 1630-1820 | B253 | Lecture | Rochelle Grayson |
| ----F-- | 1100-1255 | L104 | Exam | Jarrett Vaughan, Rochelle Grayson | |||
| 2016 20 | Cancel | N/A | ------- | - | Lecture | ||
| 2016 20 | 4 | N/A | -T-R--- | 1030-1220 | B029 | Lecture | Rochelle Grayson |
| ----F-- | 1100-1255 | L103 | Exam | Rochelle Grayson | |||
| 2016 20 | Cancel | N/A | ------- | - | Lecture | ||
| 2016 10 | 2 | N/A | --W---- | 1830-2120 | B153 | Lecture | Ivan Surjanovic |
| -----S- | 0900-1155 | B019 | Exam | Benny Hakak, Ivan Surjanovic | |||
| 2016 10 | 9 | N/A | M-W---- | 1630-1820 | B245 | Lecture | TBA |
| -----S- | 0900-1155 | B015 | Exam | Jarrett Vaughan | |||
| 2016 10 | 1 | N/A | M-W---- | 1030-1220 | B245 | Lecture | Ivan Surjanovic |
| -----S- | 0900-1155 | L103 | Exam | Ivan Surjanovic, Manish Bhatia | |||
| 2016 10 | 1 | N/A | M-W---- | 1230-1420 | C508 | Lecture | Ivan Surjanovic |
| -----S- | 0900-1155 | L104 | Exam | Ivan Surjanovic | |||
| 2015 20 | 0 | N/A | -T----- | 1230-1450 | B245 | Lecture | Jarrett Vaughan |
| ---R--- | 1500-1720 | B253 | Lecture | Jarrett Vaughan | |||
| 2015 20 | 9 | N/A | M-W---- | 0900-1120 | B022 | Lecture | Jarrett Vaughan |
| 2015 20 | 4 | N/A | M-W---- | 1230-1450 | B247 | Lecture | Jarrett Vaughan |