This course focuses on the promotional elements in marketing strategy known as Integrated Marketing Communications (IMC). Topics include effective integration of advertising, social media, direct/internet marketing, sales promotion, public relations, event marketing and personal selling. The strengths and weaknesses of each element of the promotional mix will be evaluated and students will be able to analyze and recommend the appropriate mix for specific business situations. Additionally, the role of IMC, the IMC strategic planning process, budgeting, creative development, media strategy, execution and evaluation. The material will be taught using lectures, case studies, guest speakers and assignments.
Registration in this course is restricted to students admitted to the Post-Degree Diploma in Marketing Management.
Students will receive credit for only one of MARK 2323, 2400 or 4820. MARK 2323 and 2400 may not be used to satisfy the MARK 4820 requirement.
Prerequisite(s): A minimum "C" grade in BUSM 4805 and MARK 4800; and FMGT 4800 or 4816.
Credits:
3.0
Additional Fees:
None
Repeat Limit:
2
Lecture Hours:
4.0
Seminar Hours:
0.0
Lab Hours:
0.0
Offered online:
False
Course outline(s):
| 2AR | 2SC | HUM | LSC | SCI | SOC | UT |
|---|---|---|---|---|---|---|
| None | None | None | None | None | None | None |
| Course | Destination | Credit | Start/End |
|---|---|---|---|
| MARK 4820 | OC | OC BUAD 266 (3) | 20190501 to Present |
No inactive transfer agreements found.
| Semester | CRN | Section | Seats | Waitlist | Days | Time | Room | Type | Instructor |
|---|---|---|---|---|---|---|---|---|---|
| 2024 30 | 30426 | 001 | 4 | N/A | M-W---- | 1630-1820 | A276 | Lecture | . TBA |
| Semester | Seats | Waitlist | Days | Time | Room | Type | Instructor |
|---|---|---|---|---|---|---|---|
| 2024 20 | 6 | N/A | M-W---- | 1630-1820 | B153 | Lecture | Ana Paula Rocha Couto |
| M------ | 1330-1525 | A366 | Exam | Ana Paula Rocha Couto | |||
| 2024 10 | 0 | N/A | M-W---- | 1630-1820 | B149 | Lecture | Francisco Romero |
| -T----- | 1100-1255 | A217 | Exam | Francisco Romero | |||
| 2023 30 | 4 | N/A | M-W---- | 1630-1820 | B252 | Lecture | Francisco Romero |
| --W---- | 1330-1525 | A216 | Exam | Francisco Romero | |||
| 2023 20 | 3 | N/A | M-W---- | 1630-1820 | B152 | Lecture | Francisco Romero |
| -T----- | 0830-1025 | A217 | Exam | Francisco Romero | |||
| 2023 10 | 0 | N/A | M-W---- | 1630-1820 | B248 | Lecture | Francisco Romero |
| ---R--- | 0830-1025 | A217 | Exam | Francisco Romero | |||
| 2022 30 | 7 | N/A | M-W---- | 1630-1820 | B252 | Lecture | Francisco Romero |
| ----F-- | 1600-1755 | L104 | Exam | Francisco Romero | |||
| 2022 20 | 7 | N/A | --W---- | 1030-1220 | B248 | Lecture | Frederica Jensen |
| ------- | - | WWW | Lecture | Frederica Jensen | |||
| -T----- | 0830-1025 | B246 | Exam | Frederica Jensen | |||
| 2022 20 | 1 | 1 | --W---- | 1630-1820 | B246 | Lecture | Frederica Jensen |
| ------- | - | WWW | Lecture | Frederica Jensen | |||
| -T----- | 0830-1025 | B246 | Exam | Frederica Jensen | |||
| 2022 10 | 0 | N/A | --W---- | 1630-1820 | A274 | Lecture | Francisco Romero |
| ------- | - | WWW | Lecture | Francisco Romero | |||
| M------ | 1830-2125 | L103 | Exam | Francisco Romero | |||
| 2021 30 | 0 | N/A | --W---- | 1630-1820 | WWW | WWW | Anne DeWolfe |
| ------- | - | WWW | WWW | Anne DeWolfe | |||
| M------ | 1600-1755 | WWW | Exam | Anne DeWolfe | |||
| 2021 20 | 3 | N/A | --W---- | 1630-1820 | WWW | WWW | Frederica Jensen |
| ------- | - | WWW | WWW | Frederica Jensen | |||
| --W---- | 1830-2025 | WWW | Exam | Frederica Jensen | |||
| 2021 10 | 0 | N/A | --W---- | 1630-1820 | WWW | WWW | Anne DeWolfe |
| ------- | - | WWW | WWW | Anne DeWolfe | |||
| -----S- | 0900-1055 | WWW | Exam | Anne DeWolfe | |||
| 2020 30 | 0 | N/A | -T----- | 1630-1820 | WWW | WWW | Frederica Jensen |
| ------- | - | WWW | WWW | Frederica Jensen | |||
| M------ | 0830-1025 | WWW | Exam | Frederica Jensen | |||
| 2020 20 | 1 | N/A | M-W---- | 1230-1420 | WWW | WWW | Frederica Jensen |
| -T----- | 0830-1025 | WWW | Exam | Frederica Jensen | |||
| 2020 10 | 6 | N/A | M-W---- | 1030-1220 | A237 | Lecture | Frederica Jensen |
| M------ | 0830-1025 | A217 | Exam | Frederica Jensen | |||
| 2019 30 | 0 | N/A | -T-R--- | 0830-1020 | B247 | Lecture | Anne DeWolfe |
| --W---- | 1100-1255 | A217 | Exam | Anne DeWolfe | |||
| 2019 20 | 4 | N/A | --W---- | 0930-1220 | A272 | Lecture | Frederica Jensen |
| ---R--- | 1600-1755 | L103 | Exam | Frederica Jensen | |||
| 2019 20 | 7 | N/A | M-W---- | 1230-1420 | A363A | Lecture | Frederica Jensen |
| ---R--- | 1600-1755 | L104 | Exam | Frederica Jensen, Ronald Prasad | |||
| 2019 10 | Cancel | N/A | ------- | - | Lecture | ||
| 2019 10 | 7 | N/A | -T-R--- | 1230-1420 | B026 | Lecture | Anne DeWolfe |
| ---R--- | 1830-2025 | L104 | Exam | Anne DeWolfe | |||
| 2018 30 | 1 | N/A | ----F-- | 1030-1320 | B252 | Lecture | Frederica Jensen |
| ----F-- | 0830-1025 | L303 | Exam | Frederica Jensen | |||
| 2018 30 | 3 | N/A | -T-R--- | 1430-1620 | B029 | Lecture | Anne DeWolfe |
| ----F-- | 0830-1025 | B019 | Exam | Anne DeWolfe, John Falcus | |||
| 2018 30 | 2 | N/A | -T-R--- | 0830-1020 | B252 | Lecture | Frederica Jensen |
| ----F-- | 0830-1025 | L304 | Exam | Frederica Jensen, Kevin James | |||
| 2018 20 | 0 | N/A | --W---- | 0930-1220 | C508 | Lecture | Frederica Jensen |
| ---R--- | 0830-1025 | B015 | Exam | Frederica Jensen | |||
| 2018 10 | 0 | N/A | -T-R--- | 1230-1420 | B254 | Lecture | Stephanie Koonar |
| ----F-- | 1330-1525 | L103 | Exam | Stephanie Koonar | |||
| 2017 30 | 3 | N/A | -T-R--- | 1330-1520 | A310 | Lecture | Stephanie Koonar |
| --W---- | 0830-1025 | L104 | Exam | Stephanie Koonar | |||
| 2017 20 | 10 | N/A | --W---- | 1330-1620 | B155 | Lecture | Jarrett Vaughan |
| ---R--- | 1100-1255 | L104 | Exam | Jarrett Vaughan, Manish Bhatia | |||
| 2017 10 | 4 | N/A | M-W---- | 1230-1420 | B245 | Lecture | Stephanie Koonar |
| ----F-- | 1830-2125 | B015 | Exam | Stephanie Koonar |