Marketing research plays a central role in all marketing decision-making. This course introduces students to marketing research by exploring six major themes: the role and process of marketing research, designing research studies, measurement, sampling, analysis, and reporting. The major tools and techniques in primary and secondary research are examined. This applied course also introduces statistical software tools.
Registration in this course is restricted to students admitted to the Post-Degree Diploma in Marketing Management.
Students will receive credit for only one of MARK 2100 or 4840. MARK 2100 may not be used to satisfy the MARK 4840 requirement.
Prerequisite(s): A minimum "C" grade in BUSM 4805, MARK 4800, and STAT 4800.
Credits:
3.0
Additional Fees:
None
Repeat Limit:
2
Lecture Hours:
4.0
Seminar Hours:
0.0
Lab Hours:
0.0
Offered online:
False
Course outline(s):
| 2AR | 2SC | HUM | LSC | SCI | SOC | UT |
|---|---|---|---|---|---|---|
| None | None | None | None | None | None | None |
No active transfer agreements found.
No inactive transfer agreements found.
| Semester | CRN | Section | Seats | Waitlist | Days | Time | Room | Type | Instructor |
|---|---|---|---|---|---|---|---|---|---|
| 2024 30 | 30428 | 001 | 3 | N/A | M-W---- | 1230-1420 | A348 | Lecture | John Falcus |
| Semester | Seats | Waitlist | Days | Time | Room | Type | Instructor |
|---|---|---|---|---|---|---|---|
| 2024 20 | 4 | N/A | M-W---- | 1230-1420 | B153 | Lecture | Manish Bhatia |
| ---R--- | 0830-1025 | B153 | Exam | Manish Bhatia | |||
| 2024 10 | 1 | N/A | M-W---- | 1230-1420 | A338 | Lecture | Manish Bhatia |
| M-W---- | 1230-1420 | B149 | Lecture | Manish Bhatia | |||
| ---R--- | 0830-1025 | B152 | Exam | Manish Bhatia | |||
| 2023 30 | 3 | N/A | M-W---- | 1230-1420 | B026 | Lecture | John Falcus |
| ---R--- | 0830-1025 | L303 | Exam | John Falcus | |||
| 2023 20 | 7 | N/A | M-W---- | 1230-1420 | B153 | Lecture | Manish Bhatia |
| M------ | 0830-1025 | A364 | Exam | Jarrett Vaughan, Manish Bhatia | |||
| 2023 10 | 1 | 1 | ----F-- | 0930-1220 | B252 | Lecture | Manish Bhatia |
| ---R--- | 1600-1755 | A364 | Exam | Manish Bhatia | |||
| 2023 10 | 0 | N/A | M-W---- | 1230-1420 | A338 | Lecture | Manish Bhatia |
| ---R--- | 1600-1755 | A364 | Exam | Manish Bhatia | |||
| 2022 30 | 1 | N/A | M-W---- | 1230-1420 | A374 | Lecture | John Falcus |
| ---R--- | 1600-1755 | L304 | Exam | John Falcus, Stephanie Koonar | |||
| 2022 20 | 0 | N/A | M-W---- | 1230-1420 | B246 | Lecture | Manish Bhatia |
| -T----- | 0830-1025 | A364 | Exam | Manish Bhatia | |||
| 2022 10 | 0 | N/A | M-W---- | 1230-1420 | B252 | Lecture | John Falcus |
| M------ | 1830-2125 | L104 | Exam | John Falcus | |||
| 2021 30 | 5 | N/A | M-W---- | 1230-1420 | A236 | Lecture | John Falcus |
| ---R--- | 0830-1025 | B015 | Exam | John Falcus, Kevin Koonar | |||
| 2021 10 | 2 | N/A | --W---- | 1230-1420 | WWW | WWW | John Falcus |
| ------- | - | WWW | WWW | John Falcus | |||
| -T----- | 1100-1255 | WWW | Exam | John Falcus | |||
| 2020 30 | 1 | N/A | --W---- | 1230-1420 | WWW | WWW | John Falcus |
| ------- | - | WWW | WWW | John Falcus | |||
| ----F-- | 0830-1025 | WWW | Exam | John Falcus | |||
| 2020 20 | 0 | 2 | M-W---- | 1030-1220 | WWW | WWW | Manish Bhatia |
| ---R--- | 0830-1025 | WWW | Exam | Manish Bhatia | |||
| 2020 10 | 6 | N/A | M-W---- | 1030-1220 | B030 | Lecture | John Falcus |
| ----F-- | 1100-1255 | B015 | Exam | John Falcus | |||
| 2019 30 | 0 | N/A | -T-R--- | 1430-1620 | C412 | Lecture | John Falcus |
| ---R--- | 0830-1025 | L103 | Exam | John Falcus | |||
| 2019 30 | 13 | N/A | M-W---- | 1430-1620 | C508 | Lecture | John Falcus |
| ---R--- | 0830-1025 | L303 | Exam | Aziz Rajwani, John Falcus | |||
| 2019 20 | 2 | N/A | -T----- | 1830-2120 | B246 | Lecture | Manish Bhatia |
| ---R--- | 1830-2025 | L103 | Exam | Manish Bhatia | |||
| 2019 20 | 3 | N/A | M-W---- | 1030-1220 | A363A | Lecture | Manish Bhatia |
| --W---- | 1100-1255 | L103 | Exam | Manish Bhatia | |||
| 2019 10 | 0 | N/A | M-W---- | 1030-1220 | C410 | Lecture | Manish Bhatia |
| --W---- | 1830-2025 | L104 | Exam | Manish Bhatia | |||
| 2018 30 | 5 | N/A | -T-R--- | 1230-1420 | B031 | Lecture | John Falcus |
| --W---- | 0830-1025 | B015 | Exam | John Falcus | |||
| 2018 30 | 1 | N/A | M-W---- | 1430-1620 | B254 | Lecture | John Falcus |
| --W---- | 0830-1025 | B015 | Exam | John Falcus | |||
| 2018 20 | 0 | N/A | M-W---- | 1230-1420 | C410 | Lecture | Manish Bhatia |
| M------ | 1100-1255 | L104 | Exam | Manish Bhatia, Ronald Prasad | |||
| 2018 20 | 2 | N/A | -T-R--- | 1430-1620 | B010 | Lecture | Manish Bhatia |
| M------ | 1100-1255 | L103 | Exam | Manish Bhatia | |||
| 2018 10 | 3 | N/A | M-W---- | 1230-1420 | C508 | Lecture | John Falcus |
| -T----- | 0830-1025 | L303 | Exam | John Falcus | |||
| 2017 30 | 12 | N/A | M-W---- | 1030-1220 | A231 | Lecture | Manish Bhatia |
| ---R--- | 0830-1025 | B019 | Exam | Manish Bhatia | |||
| 2017 20 | 7 | N/A | -T-R--- | 1230-1420 | B032 | Lecture | John Falcus |
| -T----- | 1330-1525 | B019 | Exam | John Falcus | |||
| 2017 20 | 0 | N/A | -T----- | 1830-2120 | B021 | Lecture | John Falcus |
| -T----- | 1830-2025 | L303 | Exam | John Falcus | |||
| 2017 10 | 8 | N/A | -T-R--- | 1630-1820 | B252 | Lecture | John Falcus |
| ---R--- | 1830-2125 | L303 | Exam | John Falcus | |||
| 2016 30 | 11 | N/A | -T-R--- | 1630-1820 | C123 | Lecture | Manish Bhatia |
| --W---- | 0830-1025 | C213 | Exam | Manish Bhatia | |||
| 2016 20 | 3 | N/A | -T----- | 1830-2120 | B253 | Lecture | John Falcus |
| --W---- | 1830-2025 | B019 | Exam | John Falcus | |||
| 2016 20 | 0 | N/A | -T-R--- | 1230-1420 | B253 | Lecture | John Falcus |
| ---R--- | 0830-1025 | L104 | Exam | John Falcus | |||
| 2015 30 | 0 | N/A | M-W---- | 1030-1220 | C508 | Lecture | Manish Bhatia |
| M------ | 0830-1025 | A217 | Exam | Manish Bhatia |