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INTB 2322 : International Marketing

WARNING: This course is no longer offered by Langara. Information provided here is solely for historical purposes.

**Discontinued** was last offered Fall 2006 Last Updated: 13-DEC-2006 The purpose of this course is to introduce students to the field of international marketing. The first part of the course emphasizes the environmental aspects of international marketing operations. How these environmental dimensions are factored into the assessment of international business opportunities and the choice of foreign market entry strategies is the subject of the second part of the course. Finally, attention is given to the elements of an integrated international marketing plan including those related to product, pricing, distribution, and communication decisions from a conceptual and application perspective.

Prerequisite(s): MARK 1115

Course Information:

Credits:

3.0

Additional Fees:

$12.0

Repeat Limit:

None

Lecture Hours:

4.0

Seminar Hours:

0.0

Lab Hours:

0.0

Offered online:

None

Course outline(s):

None


2AR 2SC HUM LSC SCI SOC UT
False False False False False False True

Transfers:

No active transfer agreements found.

Inactive Transfers:

Course Destination Credit Start/End
INTB 2322 KPU KPU MRKT 2455 (3) 19990501 to 20060430
INTB 2322 SFU SFU BUS 1XX (3) 19990501 to 20060430
INTB 2322 TRU TRU ADMN 2XX (3) 19990501 to 20090430
INTB 2322 TRU LANG INTB 2322 (3) & LANG INTB 2330 (3) = TRU ADMN 2XXX (3) Both must be taken. Must have a grade of C or better. 19990501 to 20060831
INTB 2322 UBCV UBCV COMM_V 2nd (3) 19990501 to 20060430
INTB 2322 UFV UFV BUS 1XX (3) 19990501 to 20060430
INTB 2322 UNBC LANG INTB 2322 (3) & LANG INTB 2330 (3) = UNBC COMM 2XX (3) & UNBC COMM 322 (3) 19990901 to 20060831
INTB 2322 UNBC UNBC COMM 2XX (3) 19990901 to 20060430
INTB 2322 UVIC UVIC COM 2XX (1.5) 19990501 to 20060430

Current Offerings:

No offerings found for this semester (2025 10).

Previous Offerings:

Semester Seats Waitlist Days Time Room Type Instructor
2005 30 12 N/A ---R--- 1430-1725 A376 Lecture Jamshid Shahidi
2004 30 13 ---R--- 1430-1725 A322 Lecture Jamshid Shahidi
2003 30 0 N/A ---R--- 1430-1725 A378 Lecture Jamshid Shahidi
2002 30 10 N/A ---R--- 1430-1725 A333 Lecture Jamshid Shahidi
2001 30 11 N/A ---R--- 1430-1725 A315 Lecture Jamshid Shahidi
2000 30 6 N/A M-W---- 1530-1725 B252 Lecture Gordon McFarlane
1999 30 7 N/A M-W---- 1530-1725 B022 Lecture Gordon McFarlane