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MARK 2321 : Marketing Channels

WARNING: This course is no longer offered by Langara. Information provided here is solely for historical purposes.

**Discontinued** was last offered Spring 2003 Last Updated: 14-OCT-2004 This course focuses on the critical role played by distribution channels and intermediaries in the modern economy. It provides a detailed analysis of the changing role and functions of intermediaries (wholesalers, retailers, distributors, etc.), structural changes occurring in the Canadian distribution structure (consolidation, trends towards the elimination of traditional intermediaries, electronic commerce, etc.), and the integration of distribution in the marketing mix

Prerequisite(s): MARK 1115 Note: Restricted to students in the Marketing and Sales Program or permission of the instructor.

Course Information:

Credits:

3.0

Additional Fees:

None

Repeat Limit:

None

Lecture Hours:

3.0

Seminar Hours:

1.0

Lab Hours:

0.0

Offered online:

None

Course outline(s):

None


2AR 2SC HUM LSC SCI SOC UT
None None None None None None None

Transfers:

No active transfer agreements found.

Inactive Transfers:

Course Destination Credit Start/End
MARK 2321 SFU SFU BUS 1XX (3) 19990501 to 20021231
MARK 2321 TWU TWU BUSI 2XX (3) Waives TWU BUSI 331 (3) 20040501 to 20130430
MARK 2321 UBCV UBCV COMM_V 2nd (3) 19990501 to 20021231
MARK 2321 UFV UFV BUS 1XX (3) Elective for Business certificate and diploma programs 19990501 to 20021231
MARK 2321 UNBC UNBC COMM 2XX (3) 19990501 to 20021231
MARK 2321 UVIC UVIC COM 2XX (1.5) 19990501 to 20021231

Current Offerings:

No offerings found for this semester (2025 10).

Previous Offerings:

Semester Seats Waitlist Days Time Room Type Instructor
2001 30 8 N/A -T-R--- 1430-1625 B245 Lecture Donald Hill
2000 30 0 N/A -T-R--- 1430-1625 B254 Lecture Stephanie Koonar
1999 30 0 N/A MTWR--- 1230-1325 B029 Lecture Mildred McQuarrie