MARK 2327 : Marketing Research

WARNING: This course is no longer offered by Langara. Information provided here is solely for historical purposes.

**Discontinued** was last offered Fall 2006 Last Updated: 02-JAN-2007 This course examines the role of marketing research in the context of business decision-making. The major tools and techniques in primary and secondary research are examined with special emphasis on the Internet as an effective research tool.

Prerequisite(s): MARK 1115 or permission of the instructor. Note: Restricted to students in the Marketing and Sales Program or permission of the instructor.

Course Information:

Credits:

3.0

Additional Fees:

$12.0

Repeat Limit:

None

Lecture Hours:

3.0

Seminar Hours:

0.0

Lab Hours:

1.0

Offered online:

None

Course outline(s):

None

2AR	2SC	HUM	LSC	SCI	SOC	UT
False	False	False	False	False	False	True

Transfers:

No active transfer agreements found.

Inactive Transfers:

Course	Destination	Credit	Start/End
MARK 2327	CAPU	CAPU TOUR 327 (3)	20030901 to 20060831
MARK 2327	DOUG	DOUG MARK 3441 (3)	20040901 to 20060831
MARK 2327	SFU	No credit	19990501 to 20060831
MARK 2327	UBCV	UBCV COMM_V 2nd (3)	19990501 to 20060831
MARK 2327	UFV	UFV BUS 1XX (3) Elective for Business certificate and diploma programs	19990501 to 20060831
MARK 2327	UNBC	UNBC COMM 2XX (3)	19990501 to 20060831
MARK 2327	UVIC	UVIC COM 2XX (1.5)	19990501 to 20060831

Current Offerings:

No offerings found for this semester (2025 10).

Previous Offerings:

Semester	Seats	Waitlist	Days	Time	Room	Type	Instructor
2005 30	2	N/A	M-W----	1430-1625	B253	Lecture	Keith Murray
2004 30	3		M-W----	1330-1525	B251	Lecture	Keith Murray
2003 30	5	N/A	----F--	0930-1125	A219	Lecture	Keith Murray
2003 30	5	N/A	--W----	1430-1625	B253	Lecture	Keith Murray
2002 30	0	N/A	MTWR---	1230-1325	B253	Lecture	Larry Sherwood
2001 30	1	N/A	MTWR---	1230-1325	B245	Lecture	Larry Sherwood
2000 30	0	N/A	MTWR---	1230-1325	B245	Lecture	Larry Sherwood
1999 30	6	N/A	M-W----	1430-1625	B029	Lecture	Larry Sherwood