MARK 2440 : Database Marketing

WARNING: This course is no longer offered by Langara. Information provided here is solely for historical purposes.

**Discontinued** was last offered Fall 2006 Last Updated: 02-JAN-2007 This course focuses on how a business? databases are integrated into customer retention and relationship management programs. The course covers the principles of direct marketing and customer relationship marketing and introduces students to the analytical techniques used in database marketing.

Prerequisite(s): BCAP 1200 and MARK 1115 with a minimum "C-" grade .

Course Information:

Credits:

3.0

Additional Fees:

$12.0

Repeat Limit:

None

Lecture Hours:

3.0

Seminar Hours:

0.0

Lab Hours:

1.0

Offered online:

None

Course outline(s):

None

2AR	2SC	HUM	LSC	SCI	SOC	UT
None	None	None	None	None	None	None

Transfers:

No active transfer agreements found.

Inactive Transfers:

Course	Destination	Credit	Start/End
MARK 2440	CAPU	CAPU TOUR 2XX (3)	20030901 to 20060831

Current Offerings:

No offerings found for this semester (2025 10).

Previous Offerings:

Semester	Seats	Waitlist	Days	Time	Room	Type	Instructor
2006 20	3	N/A	M-W----	0930-1125	B254	Lecture	Stephanie Koonar
2005 20	2	N/A	-T-R---	0930-1125	B251	Lecture	Stephanie Koonar
2004 20	0		-T-R---	0930-1125	B245	Lecture	Stephanie Koonar