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MARK 3150: Social Media Strategy

To succeed in today's economy, organizations must incorporate social media into their marketing and business strategies. In this course, students examine the role of social media today and how to use it to meet organizational goals. Through a variety of methods and activities such as lectures, guest speakers, case studies, applied projects, industry certification (e.g. Hootsuite Academy certification) and simulations, students learn the fundamental principles and techniques for designing and developing effective social media goals, objectives, and strategies for all types of organizations.

Prerequisite(s): Completion of a minimum of 54 credits including a minimum "C" grade in MARK 1115 and six credits of university-transferable English or communications.

Course Information:

Credits:

3.0

Additional Fees:

$16.2

Repeat Limit:

2

Lecture Hours:

4.0

Seminar Hours:

0.0

Lab Hours:

0.0

Offered online:

False

Course outline(s):

None


2AR 2SC HUM LSC SCI SOC UT
None None None None None None None

Transfers:

No active transfer agreements found.

Inactive Transfers:

No inactive transfer agreements found.

Current Offerings:

No offerings found for this semester (2025 10).

Previous Offerings:

Semester Seats Waitlist Days Time Room Type Instructor
2024 30 Cancel N/A M------ 1830-2120 WWW
2024 20 18 ---R--- 1630-1820 WWW WWW Paul Leigh
------- - WWW WWW Paul Leigh
---R--- 1830-2125 L304 Exam Paul Leigh
2024 20 Cancel N/A ---R--- 1630-1820 Lecture
------- - Lecture
2024 10 30 -T----- 1830-2120 L104 Lecture Ronald Prasad
--W---- 1830-2125 L104 Exam Ronald Prasad
2023 30 11 -T----- 1830-2120 L104 Lecture Ivan Surjanovic
-----S- 0900-1155 L304 Exam Ivan Surjanovic
2023 20 13 --W---- 1830-2020 WWW WWW Paul Leigh
------- - WWW WWW Paul Leigh
-----S- 0900-1155 B019 Exam Paul Leigh
2023 10 29 M------ 1830-2120 L104 Lecture Ronald Prasad
-T----- 1830-2125 L303 Exam Ronald Prasad
2022 30 18 ---R--- 1830-2120 L104 Lecture Ana Gupta
---R--- 1830-2125 B015 Exam Ana Gupta
2022 20 4 1 ---R--- 1830-2020 WWW WWW Ivan Surjanovic
------- - WWW WWW Ivan Surjanovic
M------ 1830-2125 WWW Exam Ivan Surjanovic
2022 10 28 M------ 1830-2120 L104 Lecture Ronald Prasad
---R--- 1830-2125 B019 Exam Ronald Prasad
2021 30 35 ---R--- 1830-2120 L103 Lecture Ana Gupta
--W---- 1830-2125 L303 Exam Ana Gupta
2021 20 17 ---R--- 1830-2020 WWW WWW Ivan Surjanovic
------- - WWW WWW Ivan Surjanovic
--W---- 1830-2125 WWW Exam Ivan Surjanovic
2021 10 7 ---R--- 1630-1820 WWW WWW Jarrett Vaughan
------- - WWW WWW Jarrett Vaughan
-----S- 1300-1555 WWW Exam Jarrett Vaughan
2020 30 28 ---R--- 1830-2120 WWW WWW Paul Leigh
------- - WWW WWW Paul Leigh
--W---- 1830-2125 WWW Exam Paul Leigh
2020 20 13 --W---- 1830-2120 WWW WWW Paul Leigh
-T----- 1830-2125 WWW Exam Paul Leigh
2020 10 14 -T-R--- 1630-1820 L304 Lecture Ana Gupta
--W---- 1830-2125 B015 Exam Ana Gupta
2019 30 21 ---R--- 1830-2120 B252 Lecture Stephanie Koonar
--W---- 1830-2125 L303 Exam Stephanie Koonar
2019 20 9 --W---- 1830-2120 B246 Lecture Paul Leigh
-T----- 1830-2125 L304 Exam Paul Leigh
2019 10 10 ---R--- 1830-2120 L303 Lecture Stephanie Koonar
-T----- 1830-2125 L304 Exam Stephanie Koonar
2018 30 Cancel N/A
2018 30 12 -T----- 1830-2120 L304 Lecture Stephanie Koonar
---R--- 1830-2125 L103 Exam Stephanie Koonar
2018 20 16 --W---- 1830-2120 L304 Lecture Rochelle Grayson
M------ 1830-2125 B019 Exam Rochelle Grayson
2018 10 20 -T-R--- 1630-1820 B254 Lecture Paul Leigh
-----S- 0900-1155 C209 Exam Paul Leigh
2017 30 10 N/A ----F-- 0930-1220 B029 Lecture Paul Leigh
2017 30 11 -T----- 1830-2120 L304 Lecture Rochelle Grayson
-T----- 1830-2125 B019 Exam Rochelle Grayson
2017 10 11 -T-R--- 1630-1820 B253 Lecture Jarrett Vaughan
-T----- 1830-2125 L303 Exam Jarrett Vaughan
2016 30 8 -T----- 1830-2120 B245 Lecture Rochelle Grayson
----F-- 1830-2125 B015 Exam Rochelle Grayson
2016 10 2 --W---- 1830-2120 B153 Lecture TBA
-----S- 0900-1155 B019 Exam Benny Hakak, Ivan Surjanovic
2016 10 8 M-W---- 1630-1820 B245 Lecture Jarrett Vaughan
-----S- 0900-1155 B015 Exam Jarrett Vaughan
2016 10 3 M-W---- 1030-1220 B245 Lecture TBA
-----S- 0900-1155 L103 Exam Ivan Surjanovic, Manish Bhatia
2016 10 5 M-W---- 1230-1420 C508 Lecture TBA
-----S- 0900-1155 L104 Exam Ivan Surjanovic
2015 30 0 9 -T----- 1830-2120 B251 Lecture Rochelle Grayson
-----S- 1300-1455 L103 Exam Rochelle Grayson
2015 20 0 6 -T----- 1230-1450 B245 Lecture TBA
---R--- 1500-1720 B253 Lecture TBA
2014 30 0 10 -T----- 1830-2120 B154 Lecture Rochelle Grayson
-T----- 1830-2125 B154 Exam Rochelle Grayson