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MARK 3200: Consumer Behaviour

Course FormatLecture 4.0 h + Seminar 0.0 h + Lab 0.0 h
Credits3.0

This course intends to provide students with a strategic overview of Consumer Behaviour Theory and to demonstrate how this theory can be used to set marketing strategy and achieve overall corporate goals. The course will introduce students to both the internal and external influences on a consumer's decision to buy a product or service. The course looks at consumers as individuals and as part of society. Students will gain first-hand experience uncovering "consumer insights" in order to develop marketing strategies. This course will be taught using lectures, case studies, guest speakers and group and individual assignments.

Prerequisite(s): Completion of a minimum of 54 credits including a minimum "C" grade in MARK 1115 and six credits of university-transferable English or communications.


Course Attributes:
2nd Year ArtsNo
2nd Year ScienceNo
HumanitiesNo
Lab ScienceNo
ScienceNo
Social ScienceNo
University
Transferable		Yes
Other Attributes:
Offered online:No
Preparatory course:No
Repeat limit2
Additional fees:$16.85
First offered:Fall 2006
Last offered:Fall 2025
Registration
restrictions:		P
Outline(s):

MARK 3200 - Summer 2022 (v. 1)

Transfer Agreements
CourseDestinationCreditStart to End
MARK 3200Capilano UniversityCAPU BMKT 364 (3) 20150901 to present
MARK 3200Okanagan CollegeOC BUAD 345 (3) 20190501 to present
MARK 3200Simon Fraser UniversityNo Credit 20190501 to present
MARK 3200University of Northern BCUNBC COMM 343 (3) 20190501 to present
Inactive Transfer Agreements (click to open)

Note: If you took courses within the period stated below, you can still transfer those credits.

CourseDestinationCreditStart to End
MARK 3200Thompson Rivers UniversityTRU BBUS 3471 (3) 20130901 to 20151231

Offerings of this course:

SemesterCRNSectionSeatsWaitlistDaysTimeRoomTypeInstructor
Fall 20253002800140N/A-T-----1830-2120 Lecture. TBA
Spring 20251084300125 -T-R---1430-1620B149LectureJohn Falcus
-----S-1300-1555A275ExamJohn Falcus
Summer 202420583M0124 ---R---1430-1620B149LectureManish Bhatia
--------WWWLectureManish Bhatia
----F--1830-2125B152ExamManish Bhatia
Spring 20241023800122 ---R---1830-2120B248LectureJohn Falcus
---R---1830-2125A275ExamJohn Falcus
Summer 20232019000120 ---R---1830-2120B155LectureAna Gupta
-T-----1830-2125L303ExamAna Gupta
Spring 20231063000125 ---R---1830-2120B254LectureJohn Falcus
---R---1830-2125L103ExamJohn Falcus
Summer 202220298W0110 --W----1830-2020WWWWWWManish Bhatia
--------WWWWWWManish Bhatia
----F--1830-2125WWWExamManish Bhatia
Spring 20221075600119 -T-R---1430-1620B030LectureManish Bhatia
---R---1830-2125L104ExamManish Bhatia
Summer 202120262W0113 --W----1630-1820WWWWWWManish Bhatia
--------WWWWWWManish Bhatia
----F--1830-2125WWWExamManish Bhatia
Spring 202110610W0118 ---R---1030-1220WWWWWWJohn Falcus
--------WWWWWWJohn Falcus
----F--1830-2125WWWExamJohn Falcus
Summer 202021469W0212 ----F--0930-1220WWWWWWAna Gupta
---R---1830-2125WWWExamAna Gupta
Summer 202020929W0122-T-R---1630-1820WWWWWWAna Gupta
---R---1830-2125WWWExamAna Gupta
Spring 20201130400116 -T-R---1030-1220A334LectureManish Bhatia
---R---1830-2125B019ExamManish Bhatia
Summer 2019200570014 -T-R---1630-1820B246LectureManish Bhatia
---R---1830-2125B019ExamManish Bhatia
Spring 20191015900115 M-W----1030-1220C409LectureJohn Falcus
--W----1830-2125L103ExamJohn Falcus
Summer 20182049900119 -T-R---1230-1420B030LectureDebbie Bortolussi
-T-----1830-2125L103ExamDebbie Bortolussi
Summer 2017203360019 -T-R---1630-1820B254LectureJohn Falcus
---R---1830-2125B015ExamJohn Falcus
Spring 20171064800112 M-W----1030-1220B245LectureJohn Falcus
-----S-0900-1155L303ExamJohn Falcus
Summer 20162041400112 -T-R---1630-1820B253LectureJohn Falcus
M------1100-1255L103ExamJohn Falcus
Fall 20153091100102M-W----1430-1620C508LectureManish Bhatia
--W----1100-1255A219ExamManish Bhatia
Summer 2015203490014 -T-R---1630-1820B148LectureJohn Falcus
----F--1830-2125B019ExamJohn Falcus
Summer 201420204001218-T-R---1630-1820B253LectureJohn Falcus
M------1830-2125L103ExamJohn Falcus
Summer 2013202370013N/A-T-R---1630-1820B251LectureJohn Falcus
-T-----0830-1125L103ExamJohn Falcus
Summer 2012203750011N/A--W----1830-2120B247LectureChristina Crane
---R---1830-2125B148ExamChristina Crane
Fall 2010308900010N/A--W----1830-2120B252LectureSpencer Dane
--W----1830-2120A310LectureSpencer Dane
----F--1830-2125A310ExamSpencer Dane
Fall 2009301500014N/A--W----1830-2120B246LectureSpencer Dane
Fall 20083090400113N/A--W----1830-2125B253LectureSpencer Dane
Spring 2008105440014N/A---R---1830-2125B254LectureSpencer Dane
Spring 20071093200120N/A---R---1830-2125B254LectureSpencer Dane
Fall 200631013001CancelN/A-T-----1830-2125 Lecture