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MARK 3200: Consumer Behaviour

This course intends to provide students with a strategic overview of Consumer Behaviour Theory and to demonstrate how this theory can be used to set marketing strategy and achieve overall corporate goals. The course will introduce students to both the internal and external influences on a consumer's decision to buy a product or service. The course looks at consumers as individuals and as part of society. Students will gain first-hand experience uncovering "consumer insights" in order to develop marketing strategies. This course will be taught using lectures, case studies, guest speakers and group and individual assignments.

Prerequisite(s): Completion of a minimum of 54 credits including a minimum "C" grade in MARK 1115 and six credits of university-transferable English or communications.

Course Information:

Credits:

3.0

Additional Fees:

$16.55

Repeat Limit:

2

Lecture Hours:

4.0

Seminar Hours:

0.0

Lab Hours:

0.0

Offered online:

False

Course outline(s):

None


2AR 2SC HUM LSC SCI SOC UT
False False False False False False True

Transfers:

Course Destination Credit Start/End
MARK 3200 CAPU CAPU BMKT 364 (3) 20150901 to Present
MARK 3200 OC OC BUAD 345 (3) 20190501 to Present
MARK 3200 SFU No Credit 20190501 to Present
MARK 3200 UNBC UNBC COMM 343 (3) 20190501 to Present

Inactive Transfers:

Course Destination Credit Start/End
MARK 3200 TRU TRU BBUS 3471 (3) 20130901 to 20151231

Current Offerings:

Semester CRN Section Seats Waitlist Days Time Room Type Instructor
2025 10 10843 001 27 -T-R--- 1430-1620 B149 Lecture . TBA

Previous Offerings:

Semester Seats Waitlist Days Time Room Type Instructor
2024 20 24 ---R--- 1430-1620 B149 Lecture Manish Bhatia
------- - WWW Lecture Manish Bhatia
----F-- 1830-2125 B152 Exam Manish Bhatia
2024 10 22 ---R--- 1830-2120 B248 Lecture John Falcus
---R--- 1830-2125 A275 Exam John Falcus
2023 20 20 ---R--- 1830-2120 B155 Lecture Ana Gupta
-T----- 1830-2125 L303 Exam Ana Gupta
2023 10 25 ---R--- 1830-2120 B254 Lecture John Falcus
---R--- 1830-2125 L103 Exam John Falcus
2022 20 10 --W---- 1830-2020 WWW WWW Manish Bhatia
------- - WWW WWW Manish Bhatia
----F-- 1830-2125 WWW Exam Manish Bhatia
2022 10 19 -T-R--- 1430-1620 B030 Lecture Manish Bhatia
---R--- 1830-2125 L104 Exam Manish Bhatia
2021 20 13 --W---- 1630-1820 WWW WWW Manish Bhatia
------- - WWW WWW Manish Bhatia
----F-- 1830-2125 WWW Exam Manish Bhatia
2021 10 18 ---R--- 1030-1220 WWW WWW John Falcus
------- - WWW WWW John Falcus
----F-- 1830-2125 WWW Exam John Falcus
2020 20 12 ----F-- 0930-1220 WWW WWW Ana Gupta
---R--- 1830-2125 WWW Exam Ana Gupta
2020 20 2 2 -T-R--- 1630-1820 WWW WWW Ana Gupta
---R--- 1830-2125 WWW Exam Ana Gupta
2020 10 16 -T-R--- 1030-1220 A334 Lecture Manish Bhatia
---R--- 1830-2125 B019 Exam Manish Bhatia
2019 20 4 -T-R--- 1630-1820 B246 Lecture Manish Bhatia
---R--- 1830-2125 B019 Exam Manish Bhatia
2019 10 15 M-W---- 1030-1220 C409 Lecture John Falcus
--W---- 1830-2125 L103 Exam John Falcus
2018 20 19 -T-R--- 1230-1420 B030 Lecture Debbie Bortolussi
-T----- 1830-2125 L103 Exam Debbie Bortolussi
2017 20 9 -T-R--- 1630-1820 B254 Lecture John Falcus
---R--- 1830-2125 B015 Exam John Falcus
2017 10 12 M-W---- 1030-1220 B245 Lecture John Falcus
-----S- 0900-1155 L303 Exam John Falcus
2016 20 12 -T-R--- 1630-1820 B253 Lecture John Falcus
M------ 1100-1255 L103 Exam John Falcus
2015 30 0 2 M-W---- 1430-1620 C508 Lecture Manish Bhatia
--W---- 1100-1255 A219 Exam Manish Bhatia
2015 20 4 -T-R--- 1630-1820 B148 Lecture John Falcus
----F-- 1830-2125 B019 Exam John Falcus
2014 20 2 18 -T-R--- 1630-1820 B253 Lecture John Falcus
M------ 1830-2125 L103 Exam John Falcus
2013 20 3 N/A -T-R--- 1630-1820 B251 Lecture John Falcus
-T----- 0830-1125 L103 Exam John Falcus
2012 20 1 N/A --W---- 1830-2120 B247 Lecture Christina Crane
---R--- 1830-2125 B148 Exam Christina Crane
2010 30 0 N/A --W---- 1830-2120 B252 Lecture Spencer Dane
--W---- 1830-2120 A310 Lecture Spencer Dane
----F-- 1830-2125 A310 Exam Spencer Dane
2009 30 4 N/A --W---- 1830-2120 B246 Lecture Spencer Dane
2008 30 13 N/A --W---- 1830-2125 B253 Lecture Spencer Dane
2008 10 4 N/A ---R--- 1830-2125 B254 Lecture Spencer Dane
2007 10 20 N/A ---R--- 1830-2125 B254 Lecture Spencer Dane
2006 30 Cancel N/A -T----- 1830-2125 Lecture