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MARK 3400: Retail Marketing

This course covers the principles and practice of strategic retail marketing and orients students to the dynamic and competitive nature of the industry. Topics include contemporary issues in retail including in-store and non-store retailing, e-tailing, managing the retail operations, supplier relationships, pricing, merchandising, retail advertising, sales promotion, sales techniques, inventory management and control, and store design and location.

Prerequisite(s): Completion of a minimum 54 credits including a minimum "C" grade in CMNS 2228, MARK 1115, and six credits of university-transferable English or communications.

Course Information:

Credits:

3.0

Additional Fees:

$16.55

Repeat Limit:

2

Lecture Hours:

4.0

Seminar Hours:

0.0

Lab Hours:

0.0

Offered online:

True

Course outline(s):

None


2AR 2SC HUM LSC SCI SOC UT
None None None None None None None

Transfers:

No active transfer agreements found.

Inactive Transfers:

No inactive transfer agreements found.

Current Offerings:

Semester CRN Section Seats Waitlist Days Time Room Type Instructor
2025 10 10846 W01 19 ---R--- 1630-1920 WWW WWW . TBA

Previous Offerings:

Semester Seats Waitlist Days Time Room Type Instructor
2024 10 14 ---R--- 1630-1820 WWW WWW Anne DeWolfe
------- - WWW WWW Anne DeWolfe
-T----- 1830-2125 B015 Exam Anne DeWolfe
2023 10 24 --W---- 1630-1820 WWW WWW Anne DeWolfe
------- - WWW WWW Anne DeWolfe
-----S- 1300-1555 L103 Exam Anne DeWolfe
2023 10 Cancel N/A -T----- 1830-2120 Lecture
2022 10 Cancel N/A ---R--- 1830-2120 WWW
2021 10 19 ---R--- 1830-2020 WWW WWW David Amos
------- - WWW WWW David Amos
--W---- 1830-2125 WWW Exam David Amos
2020 10 23 ---R--- 1830-2120 B247 Lecture David Amos
---R--- 1830-2125 B247 Exam David Amos
2019 10 25 ---R--- 1830-2120 B247 Lecture David Amos
---R--- 1830-2125 B153 Exam David Amos
2018 30 Cancel N/A
2018 10 24 --W---- 1830-2120 B029 Lecture David Amos
-----S- 1300-1555 B245 Exam David Amos
2017 10 26 ---R--- 1830-2120 B252 Lecture David Amos
----F-- 1830-2125 L303 Exam David Amos
2016 10 18 ---R--- 1830-2120 B252 Lecture David Amos
--W---- 1830-2125 B032 Exam David Amos
2014 30 9 -T-R--- 1630-1820 B252 Lecture Kevin James
---R--- 1830-2125 B018 Exam Kevin James
2013 30 15 -T----- 1830-2120 B252 Lecture Kevin James
----F-- 1830-2125 B008 Exam Kevin James
2011 10 0 N/A -T-R--- 1430-1620 B152 Lecture Kevin James
---R--- 1830-2025 B152 Exam Kevin James
2009 20 15 N/A -T----- 1830-2125 B253 Lecture Kevin James
2008 20 15 N/A -T----- 1830-2125 B254 Lecture Noel Genoway
2007 10 20 N/A M------ 1830-2125 B146 Lecture Natalie Andres