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SBUS 1227 : Small Business Marketing II

WARNING: This course is no longer offered by Langara. Information provided here is solely for historical purposes.

**Discontinued** was last offered Summer 2002 Last Updated: 08-AUG-2001 A more detailed study of the marketing concepts covered in SBUS 1127. The topics covered include product assortment planning; supplier considerations; location analysis; layout and display techniques; media and advertising considerations; sales promotion, management and planning; personal selling and public relations. This course will enable students to develop a well-documented marketing base for their small business plan.

Prerequisite(s): MARK 1115

Course Information:

Credits:

3.0

Additional Fees:

None

Repeat Limit:

None

Lecture Hours:

4.0

Seminar Hours:

0.0

Lab Hours:

0.0

Offered online:

None

Course outline(s):

None


2AR 2SC HUM LSC SCI SOC UT
None None None None None None None

Transfers:

No active transfer agreements found.

Inactive Transfers:

No inactive transfer agreements found.

Current Offerings:

No offerings found for this semester (2025 10).

Previous Offerings:

Semester Seats Waitlist Days Time Room Type Instructor
2002 10 22 N/A -T----- 1730-2025 B247 Lecture Craig Curtis
2001 10 24 N/A -T-R--- 1230-1425 B246 Lecture Gordon McFarlane
2000 10 19 N/A -T-R--- 1230-1425 B245 Lecture Gordon McFarlane