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WMDD 4961: Industry and Business Strategies

Students examine the software industry from the perspective of an entrepreneur who develops websites and mobile applications. Students explore all facets of the business side of creative technologies, from developing a new audience, and building a business plan, to building and managing an effective marketing strategy. This exploration sets students up to develop an entrepreneurial mindset for working in the evolving technology and start-up market, demonstrating their proficiency with not only technical skills but also basic business, presentation, and networking skills. Note: This project course is only intended for students who are enrolled in or who have completed the required support courses. Students who have not registered in all the support courses for their project term will be required to drop the course. For Designer stream students, the support courses are: WMDD 4900, 4905, and 4925. For Developer stream students, the support courses are: WMDD 4921, 4930, and 4936.

Registration in this course is restricted to students admitted to the Post-Degree Diploma in Web and Mobile App Design and Development.

Prerequisite(s): A minimum "C" grade in WMDD 4860.

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