The purpose of this course is to enable students to develop a proficiency in managing marketing principles and practices in a global business environment. This course examines the nature and the characteristics of international marketing and focuses on the applied micro-environmental aspects of the international marketing elements of product, price, distribution, and promotional policies for foreign markets from a conceptual and applications perspective.
Students will receive credit for only one of INTB 2300 and 3200.
Prerequisite(s): Completion of a minimum 54 credits including a minimum "C" grade in CMNS 2228, MARK 1115, and six credits of university-transferable English or communications.
Credits:
3.0
Additional Fees:
$16.55
Repeat Limit:
2
Lecture Hours:
4.0
Seminar Hours:
0.0
Lab Hours:
0.0
Offered online:
False
Course outline(s):
| 2AR | 2SC | HUM | LSC | SCI | SOC | UT |
|---|---|---|---|---|---|---|
| None | None | None | None | None | None | None |
| Course | Destination | Credit | Start/End |
|---|---|---|---|
| INTB 3200 | KPU | KPU MRKT 2455 (3) | 20090901 to Present |
| INTB 3200 | TRU | TRU BBUS 3XXX (3) | 20100901 to Present |
| INTB 3200 | UFV | UFV BUS 421 (3) | 20090901 to Present |
| INTB 3200 | UVIC | UVIC COM 2XX (1.5) | 20090901 to Present |
| Course | Destination | Credit | Start/End |
|---|---|---|---|
| INTB 3200 | TRU | TRU BBUS 4471 (3) OL | 20110101 to 20151231 |
| INTB 3200 | TRU | TRU ADMN 487 (3) OL | 20090901 to 20101231 |
| INTB 3200 | TRU | TRU BBUS 3XX (3) | 20090901 to 20100831 |
| Semester | CRN | Section | Seats | Waitlist | Days | Time | Room | Type | Instructor |
|---|---|---|---|---|---|---|---|---|---|
| 2024 30 | 31182 | 001 | 28 | N/A | ---R--- | 1830-2120 | B246 | Lecture | Philip Grant |
| Semester | Seats | Waitlist | Days | Time | Room | Type | Instructor |
|---|---|---|---|---|---|---|---|
| 2023 30 | 20 | N/A | ---R--- | 1830-2120 | B251 | Lecture | Philip Grant |
| --W---- | 1830-2125 | B015 | Exam | Philip Grant | |||
| 2022 30 | 18 | N/A | ---R--- | 1830-2120 | B252 | Lecture | Philip Grant |
| -T----- | 1830-2125 | L303 | Exam | Philip Grant | |||
| 2021 30 | 17 | N/A | ---R--- | 1830-2020 | B030 | Lecture | Philip Grant |
| ------- | - | WWW | Lecture | Philip Grant | |||
| M------ | 1830-2125 | B030 | Exam | Philip Grant | |||
| 2020 30 | 6 | N/A | ---R--- | 1830-2020 | WWW | WWW | Philip Grant |
| ------- | - | WWW | WWW | Philip Grant | |||
| ---R--- | 1830-2125 | WWW | Exam | Philip Grant | |||
| 2019 30 | 6 | N/A | ---R--- | 1830-2120 | B247 | Lecture | Philip Grant |
| --W---- | 1830-2125 | L304 | Exam | Philip Grant | |||
| 2018 30 | 21 | N/A | ---R--- | 1830-2120 | B246 | Lecture | Philip Grant |
| ----F-- | 1830-2125 | A216 | Exam | Philip Grant | |||
| 2017 30 | 13 | N/A | ----F-- | 0930-1220 | B252 | Lecture | Philip Grant |
| ----F-- | 1830-2125 | L103 | Exam | Philip Grant | |||
| 2016 20 | 16 | N/A | --W---- | 1830-2120 | B252 | Lecture | Philip Grant |
| ---R--- | 1830-2125 | B247 | Exam | Philip Grant | |||
| 2015 30 | 1 | 2 | -T-R--- | 1030-1220 | C508 | Lecture | Kenneth Wong |
| -T----- | 1600-1755 | A219 | Exam | Kenneth Wong | |||
| 2015 10 | 1 | N/A | -T-R--- | 1430-1620 | B146 | Lecture | Kevin James |
| -----S- | 0900-1155 | B155 | Exam | Kevin James | |||
| 2014 10 | 24 | N/A | -T-R--- | 1630-1820 | B248 | Lecture | Kevin James |
| -----S- | 0900-1155 | B248 | Exam | Kevin James | |||
| 2013 10 | 24 | N/A | M-W---- | 1430-1620 | L303 | Lecture | Kevin James |
| ----F-- | 0830-1125 | B148 | Exam | Kevin James | |||
| 2012 10 | 24 | N/A | -T-R--- | 1630-1820 | B253 | Lecture | Kevin James |
| -----S- | 1330-1625 | A266 | Exam | Kevin James | |||
| 2010 30 | 21 | N/A | M-W---- | 1430-1620 | B153 | Lecture | Gordon McFarlane |
| --W---- | 1830-2125 | A266 | Exam | Gordon McFarlane | |||
| 2009 30 | Cancel | N/A | M-W---- | 1630-1820 | Lecture |