INTB 5320: International Marketing Management

Discontinued as of 201730

The purpose of this course is to enable students to develop a proficiency in managing marketing principles and practices in a global business environment. This course examines the nature and the characteristics of international marketing and focuses on the applied micro-environmental aspects of the international marketing elements of product, price, distribution, and promotional policies for foreign markets from a conceptual and applications perspective.

Students will receive credit for only one of INTB 2300, 3200, and 5320.

Prerequisite(s): Acceptance into a post-graduate certificate program.

Course Information:

Credits:

3.0

Additional Fees:

None

Repeat Limit:

None

Lecture Hours:

4.0

Seminar Hours:

0.0

Lab Hours:

0.0

Offered online:

False

Course outline(s):

None

2AR	2SC	HUM	LSC	SCI	SOC	UT
None	None	None	None	None	None	None

Transfers:

No active transfer agreements found.

Inactive Transfers:

No inactive transfer agreements found.

Current Offerings:

No offerings found for this semester (2025 10).

Previous Offerings:

No previous offerings found.