Langara Course Information

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MARK 2430: Marketing Strategy

Course FormatLecture 3.0 h + Seminar 1.0 h + Lab 0.0 h
Credits3.0

This course provides the students with the opportunity to synthesize and utilize knowledge they have already acquired in other marketing courses. A significant focus of this class will be on case studies. Through case studies, students learn how to think about marketing challenges in a strategic way and formulate workable solutions. Students will also be required to prepare and present a strategic marketing plan for an actual organization, which provides an opportunity to experience the real world of a marketing executive.

Prerequisite(s): Completion of a minimum of 30 credits including a minimum "C" grade in CMNS 1118 and MARK 1115.


Course Attributes:
2nd Year ArtsNo
2nd Year ScienceNo
HumanitiesNo
Lab ScienceNo
ScienceNo
Social ScienceNo
University
Transferable		Yes
Other Attributes:
Offered online:No
Preparatory course:No
Repeat limit2
Additional fees:$16.85
First offered:Summer 2004
Last offered:Fall 2025
Registration
restrictions:		P
Outline(s):

MARK 2430 - Summer 2019 (v. 2)

Transfer Agreements
CourseDestinationCreditStart to End
MARK 2430Capilano UniversityCAPU BMKT 365 (3) or CAPU TOUR 2XX (3) 20030901 to present
MARK 2430Thompson Rivers UniversityTRU BBUS 2XXX (3) 20130501 to present
MARK 2430UBCOUBCO MGMT_O 2nd (3) 20180901 to present
MARK 2430UBCVUBCV COMM_V 2nd (3) 20180901 to present
MARK 2430University of Northern BCUNBC COMM 2XX (3) 20180901 to present
MARK 2430University of VictoriaUVIC COM 2XX (1.5) 20210901 to present
Inactive Transfer Agreements (click to open)
CourseDestinationCreditStart to End
No inactive transfer agreements.

Offerings of this course:

SemesterCRNSectionSeatsWaitlistDaysTimeRoomTypeInstructor
Fall 20253002700140N/A--W----1430-1720 Lecture. TBA
Spring 20251084100116 --W----1430-1720B245LectureKevin James
-T-----1330-1525L104ExamKevin James
Fall 2024304120013 -T-----1430-1720B155LectureKevin James
-----S-1300-1455B019ExamKevin James
Spring 202410233M015 M------1430-1620B247LectureKevin James
--------WWWLectureKevin James
-----S-1300-1455A275ExamKevin James
Fall 202331026M014 -T-----1230-1420C510LectureKevin James
--------WWWLectureKevin James
M------0830-1025C510ExamKevin James
Spring 202310627M0116 --W----1230-1420B248LectureKevin James
--------WWWLectureKevin James
---R---0830-1025B252ExamKevin James
Fall 202230951M012 ---R---1430-1620B251LectureKevin James
--------WWWLectureKevin James
M------1100-1255B251ExamKevin James
Spring 202210752M018 --W----1430-1620B031LectureKevin James
--------WWWLectureKevin James
--W----1430-1620B251LectureKevin James
-----S-1300-1455L104ExamKevin James
Fall 202130084W012 --W----1230-1420WWWWWWKevin James
--------WWWWWWKevin James
M------0830-1025WWWExamKevin James
Spring 202110607W0113 --W----1430-1620WWWWWWKevin James
--------WWWWWWKevin James
--W----0830-1025WWWExamKevin James
Fall 202031487W0113 --W----1230-1420WWWWWWKevin James
--------WWWWWWKevin James
-----S-1300-1455WWWExamKevin James
Spring 2020112990019 M-W----1430-1620L207LectureKevin James
-T-----0830-1025B015ExamKevin James
Fall 2019304720019 M-W----1230-1420A333LectureKevin James
---R---1330-1525L303ExamKevin James
Spring 20191015600111 M-W----1430-1620B022LectureKevin James
M------1330-1525B022ExamKevin James
Fall 2018309950012 M-W----1230-1420B029LectureKevin James
----F--1100-1255B029ExamKevin James
Spring 20181040000111 M-W----1230-1420A338LectureKevin James
-T-----0830-1025A338ExamKevin James
Fall 2017303130013 M------1030-1220A368LectureDonald Hill
--W----1030-1220A266LectureDonald Hill
M------1330-1525A368ExamDonald Hill
Spring 20171064500118 --W----1830-2120B247LectureRonald Shay
M------1830-2025B153ExamRonald Shay
Fall 20163092400118M-W----1430-1620B253LectureDonald Hill
---R---0830-1025B253ExamDonald Hill
Fall 20153070600116M-W----1030-1220B251LectureDonald Hill
----F--1100-1255B032ExamDonald Hill
Fall 20143090300125 M-W----1030-1220B146LectureDonald Hill
-----S-0900-1055B254ExamDonald Hill
Fall 2013307240016 M-W----1030-1220B146LectureDonald Hill
--W----0830-1025B018ExamDonald Hill
Fall 201230820M011N/A---R---0830-1020B146LectureDanielle Rockel
--------WWWLectureDanielle Rockel
---R---1600-1755WWWExamDanielle Rockel
Spring 2012103070011 M-W----1030-1220B152LectureDonald Hill
--W----1600-1755B148ExamDonald Hill
Fall 20103088900115N/AM-W----1030-1220B252LectureDonald Hill
-----S-1330-1520B252ExamDonald Hill
Fall 2009309530016N/A-T-R---0830-1020B252LectureDanielle Rockel
Fall 2008309020013N/A-T-R---0830-1025B252LectureDanielle Rockel
Spring 200810953001CancelN/AM-W----0830-1025 Lecture
Fall 20073031000118N/A-T-R---0830-1025B146LectureDanielle Rockel
Fall 20063091800128N/A-T-R---0830-1025B253LectureDanielle Rockel
Summer 2006202880015N/A-T-R---1330-1525A321LectureDanielle Rockel
Summer 20052029100112N/AMTWR---1330-1425B252LectureLarry Sherwood
Summer 2004201850018 MTWR---1330-1425B154LectureLarry Sherwood