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MARK 4800: Introduction to Marketing

Course FormatLecture 4.0 h + Seminar 0.0 h + Lab 0.0 h
Credits3.0

Marketing is an exciting and dynamic business discipline that offers excellent career prospects. This course covers the roles and functions of marketing in the modern business enterprise with particular emphasis on the elements in marketing such as product planning and development, pricing, promotion and distribution. The course delivery is a series of lectures, but there is a lot of interaction through discussion, teamwork, videos, practical exercises and case studies so you can relate the material discussed to real life business challenges.

Students will receive credit for only one of MARK 1115 or 4800. MARK 1115 may not be used to satisfy the MARK 4800 requirement.

Registration in this course is restricted to students admitted to the Post Degree Diplomas in Business Administration and Marketing Management.


Course Attributes:
2nd Year Arts
2nd Year Science
Humanities
Lab Science
Science
Social Science
University
Transferable
Other Attributes:
Offered online:No
Preparatory course:No
Repeat limit2
Additional fees:
First offered:Spring 2015
Last offered:Summer 2025
Registration
restrictions:		R
Outline(s):

MARK 4800 - Summer 2022 (v. 1)

Transfer Agreements
CourseDestinationCreditStart to End
MARK 4800Douglas CollegeDOUG MARK 1120 (3) 20150101 to present
MARK 4800Kwantlen Polytechnic UniversityKPU MRKT 1199 (3) 20240101 to present
Inactive Transfer Agreements (click to open)
CourseDestinationCreditStart to End
No inactive transfer agreements.

Offerings of this course:

SemesterCRNSectionSeatsWaitlistDaysTimeRoomTypeInstructor
Summer 20252014500215 M-W----1030-1220B253Lecture. TBA
Summer 2025201440011 -T-R---1430-1620B251Lecture. TBA
Spring 202510849004CancelN/A-T-R---1630-1820 Lecture
Spring 2025108480027 M-W----1030-1220A272LectureStephanie Koonar
--W----0830-1025B015ExamStephanie Koonar
Spring 2025108470012 -T-R---1430-1620A338LectureManish Bhatia
--W----0830-1025B153ExamManish Bhatia
Fall 2024304210042 -T-R---1630-1820B026LectureStephanie Koonar
--W----0830-1025L304ExamPaul Leigh, Stephanie Koonar
Fall 202430420003CancelN/A-T-R---1630-1820 Lecture
Fall 2024304190020 M-W----1030-1220L342LectureCarla Shore
--W----0830-1025A275ExamCarla Shore
Fall 20243041800101-T-R---1430-1620B246LectureStephanie Koonar
--W----0830-1025L303ExamStephanie Koonar
Summer 2024205870044 -T-R---1630-1820B155LectureRachelle Sampson
--W----1100-1255A364ExamRachelle Sampson
Summer 2024205860032 -T-R---1630-1820B153LectureHong Chow
--W----1100-1255B153ExamAnu Kumar, Hong Chow
Summer 2024205850023 M-W----1030-1220B155LecturePaul Leigh
--W----1100-1255A366ExamPaul Leigh
Summer 2024205840011 -T-R---1430-1620B155LectureHong Chow
--W----1100-1255B155ExamHong Chow
Spring 2024102460043 -T-R---1630-1820B247LectureStephanie Koonar
--W----1100-1255A217ExamKevin James, Stephanie Koonar
Spring 20241024500312 -T-R---1630-1820B149LectureHong Chow
----F--1830-2025B251ExamHong Chow
Spring 2024102440022 M-W----1030-1220A338LectureManish Bhatia
M-W----1030-1220B152LectureManish Bhatia
--W----1100-1255B152ExamManish Bhatia
Spring 2024102430013 -T-R---1430-1620B247LectureStephanie Koonar
--W----1100-1255A216ExamStephanie Koonar
Fall 2023310330040 -T-R---1630-1820B252LectureDonald Hill
---R---0830-1025B252ExamDonald Hill
Fall 2023310320030 -T-R---1630-1820B253LectureStephanie Koonar
---R---0830-1025A366ExamRonald Prasad, Stephanie Koonar
Fall 2023310310021 M-W----1030-1220B253LecturePaul Leigh
---R---0830-1025A217ExamPaul Leigh
Fall 2023310300010 -T-R---1430-1620B253LectureStephanie Koonar
---R---0830-1025A364ExamStephanie Koonar
Summer 2023201940043 -T-R---1630-1820B155LectureIvan Surjanovic
M------0830-1025B019ExamHong Chow, Ivan Surjanovic
Summer 2023201930033 -T-R---1630-1820B153LectureHong Chow
M------1330-1525L304ExamHong Chow, Manish Bhatia
Summer 2023201920021 M-W----1030-1220B153LectureFrederica Jensen
-T-----1330-1525L304ExamFrederica Jensen, Hong Chow
Summer 2023201910012 -T-R---1430-1620B153LecturePaul Leigh
M------0830-1025L303ExamAna Gupta, Paul Leigh
Spring 2023106360040 -T-R---1630-1820B152LectureStephanie Koonar
-T-----1330-1525L104ExamRonald Shay, Stephanie Koonar
Spring 202310635003CancelN/A-T-R---1630-1820 Lecture
Spring 20231063400201M-W----1030-1220B152LectureHong Chow
-T-----1330-1525L303ExamHong Chow
Spring 2023106330011 -T-R---1430-1620B152LectureStephanie Koonar
-T-----1330-1525L103ExamStephanie Koonar
Fall 2022309580041 -T-R---1630-1820A374LectureStephanie Koonar
----F--0830-1025B019ExamPaul Leigh, Stephanie Koonar
Fall 2022309570031 -T-R---1630-1820B152LectureCarla Shore
M------0830-1025L304ExamCarla Shore, Shonna Reynolds
Fall 2022309550011 -T-R---1430-1620A374LectureStephanie Koonar
----F--0830-1025B015ExamStephanie Koonar
Summer 202220302M045 -T-----1630-1820B246LecturePaul Leigh
--------WWWLecturePaul Leigh
----F--1100-1255L304ExamCarla Shore, Paul Leigh
Summer 202220301M031 ---R---1630-1820B246LecturePaul Leigh
--------WWWLecturePaul Leigh
----F--1100-1255L303ExamPaul Leigh
Summer 202220300M0201--W----1230-1420B253LectureJarrett Vaughan
--------WWWLectureJarrett Vaughan
----F--1100-1255L104ExamJarrett Vaughan
Summer 202220299M010 -T-----1430-1620B246LectureAna Gupta
--------WWWLectureAna Gupta
----F--1100-1255L103ExamAna Gupta
Spring 202210766M053 ---R---1630-1820A314LectureJarrett Vaughan
--------WWWLectureJarrett Vaughan
----F--1830-2125B015ExamJarrett Vaughan
Spring 202210764M041 -T-----1630-1820B155LectureStephanie Koonar
--------WWWLectureStephanie Koonar
----F--1830-2125L304ExamKevin James, Stephanie Koonar
Spring 202210762M030 ---R---1630-1820B251LectureKenneth Wong
--------WWWLectureKenneth Wong
----F--1830-2125B019ExamKenneth Wong
Spring 202210760M0221--W----1230-1420B246LectureDonald Hill
--------WWWLectureDonald Hill
----F--1830-2125B246ExamDonald Hill
Spring 202210759M010 -T-----1430-1620B155LectureStephanie Koonar
--------WWWLectureStephanie Koonar
----F--1830-2125L104ExamStephanie Koonar
Fall 202131325W040 -T-----1630-1820WWWWWWJohn Falcus
--------WWWWWWJohn Falcus
M------1600-1755WWWExamJohn Falcus
Fall 202130091W030 ---R---1630-1820WWWWWWStephanie Koonar
--------WWWWWWStephanie Koonar
M------1600-1755WWWExamStephanie Koonar
Fall 202131324W020 --W----1230-1420WWWWWWAnne DeWolfe
--------WWWWWWAnne DeWolfe
M------1600-1755WWWExamAnne DeWolfe
Fall 202131323W0101-T-----1430-1620WWWWWWStephanie Koonar
--------WWWWWWStephanie Koonar
M------1600-1755WWWExamStephanie Koonar
Summer 202120266W040 ---R---1630-1820WWWWWWJarrett Vaughan
--------WWWWWWJarrett Vaughan
M------1830-2025WWWExamJarrett Vaughan
Summer 202120264W020 M------1030-1220WWWWWWJarrett Vaughan
--------WWWWWWJarrett Vaughan
M------1830-2025WWWExamJarrett Vaughan
Summer 202120263W0101---R---1430-1620WWWWWWIvan Surjanovic
--------WWWWWWIvan Surjanovic
M------1830-2025WWWExamIvan Surjanovic
Spring 202110622W052 ---R---1630-1820WWWWWWHong Chow
--------WWWWWWHong Chow
-T-----1100-1255WWWExamHong Chow
Spring 202110621W04CancelN/AM------1030-1220 WWW
-------- WWW
Spring 202110620W030 ---R---1630-1820WWWWWWManish Bhatia
--------WWWWWWManish Bhatia
-T-----1100-1255WWWExamManish Bhatia
Spring 202110618W020 --W----1030-1220WWWWWWStephanie Koonar
--------WWWWWWStephanie Koonar
-T-----1100-1255WWWExamStephanie Koonar
Spring 202110616W013 -T-----1430-1620WWWWWWStephanie Koonar
--------WWWWWWStephanie Koonar
-T-----1100-1255WWWExamStephanie Koonar
Fall 202031493W02CancelN/A-------- WWW
Fall 202031491W010 -T-----1630-1820WWWWWWStephanie Koonar
--------WWWWWWStephanie Koonar
-T-----1600-1755WWWExamStephanie Koonar
Summer 202020936W020 M-W----1230-1420WWWWWWPaul Leigh
-T-----0830-1025WWWExamPaul Leigh
Summer 202020932W010 M-W----0830-1020WWWWWWJarrett Vaughan
-T-----0830-1025WWWExamJarrett Vaughan
Spring 2020113150040 -T-R---1430-1620B153LectureStephanie Koonar
--W----1330-1525L303ExamStephanie Koonar
Spring 2020113130030 M-W----1630-1820B152LectureHong Chow
--W----1330-1525A364ExamHong Chow
Spring 2020113110020 M-W----1230-1420A374LectureRonald Shay
--W----1330-1525A374ExamRonald Shay
Spring 2020113090010 M-W----0830-1020B010LectureFrederica Jensen
--W----1330-1525B015ExamFrederica Jensen
Fall 2019304880043 M-W----0830-1020A334LectureRonald Prasad
--W----1100-1255A364ExamRonald Prasad
Fall 2019304870030 -T-R---1630-1820B248LecturePhilip Grant
--W----1100-1255B019ExamPhilip Grant
Fall 2019304860020 M-W----1230-1420C508LectureHong Chow
--W----1100-1255A217ExamHong Chow
Fall 2019304850011 -T-R---1430-1620C508LectureKevin James
--W----1100-1255A216ExamKevin James
Summer 2019200610040 -T-R---1430-1620B254LectureIvan Surjanovic
----F--1100-1255L304ExamIvan Surjanovic
Summer 2019200600030 -T-R---1030-1220B008LecturePaul Leigh
----F--1100-1255L303ExamJarrett Vaughan, Paul Leigh
Summer 2019200590020 M-W----1230-1420A363CLecturePaul Leigh
----F--1100-1255L104ExamMonica Molag, Paul Leigh
Summer 2019200580010 M-W----0830-1020B247LecturePaul Leigh
----F--1100-1255L103ExamPaul Leigh
Spring 2019101650040 -T-R---1030-1220B010LectureStephanie Koonar
----F--0830-1025A216ExamStephanie Koonar
Spring 2019101640030 M-W----1430-1620B027LectureRonald Shay
----F--0830-1025B152ExamRonald Shay
Spring 20191016300201-T-R---1430-1620B026LectureAnne DeWolfe
----F--0830-1025A217ExamAnne DeWolfe
Spring 2019101620010 -T-R---0830-1020B153LectureJarrett Vaughan
----F--0830-1025A364ExamJarrett Vaughan
Fall 2018312690057 M-W----1630-1820B253LectureHong Chow
----F--0830-1025A217ExamHong Chow
Fall 2018310130043 M-W----0830-1020B252LectureRonald Prasad
----F--0830-1025C212ExamRonald Prasad
Fall 2018310120033 -T-R---1630-1820B009LectureDavid Amos
----F--0830-1025B152ExamDavid Amos
Fall 2018310110027 M-W----1230-1420B032LectureHong Chow
----F--0830-1025A217ExamHong Chow
Fall 2018310100013 -T-R---1430-1620B155LectureStephanie Koonar
----F--0830-1025A216ExamStephanie Koonar
Summer 2018205030040 -T-R---1430-1620B254LecturePhilip Grant
---R---1830-2125L304ExamDebbie Bortolussi, Philip Grant
Summer 2018205020030 -T-R---1030-1220C410LectureRonald Prasad
---R---1830-2125B019ExamJarrett Vaughan, Ronald Prasad
Summer 2018205010021 M-W----1230-1420B010LecturePhilip Grant
---R---1830-2125L303ExamPhilip Grant
Summer 2018205000010 M-W----0830-1020C410LectureRonald Prasad
---R---1830-2125B015ExamRonald Prasad
Spring 20181040900403-T-R---1030-1220A348LectureManish Bhatia
--W----0830-1025C213ExamManish Bhatia
Spring 20181040800301M-W----1430-1620A374LectureRonald Shay
--W----0830-1025A374ExamRonald Shay
Spring 20181040700201-T-R---1430-1620B153LectureNina Winham
--W----0830-1025L303ExamNina Winham
Spring 20181040600101-T-R---0830-1020B247LectureIvan Surjanovic
--W----0830-1025A217ExamIvan Surjanovic
Fall 2017311260056 M------1030-1220A210LectureJohn Falcus
--W----1030-1220C510LectureJohn Falcus
-T-----1100-1255C213ExamJohn Falcus, Kenneth Wong
Fall 2017311250047 -T-R---1430-1620A365LectureDavid Amos
-T-----1100-1255B153ExamDavid Amos
Fall 2017303250031 M-W----1430-1620A346LectureJohn Falcus
-T-----1100-1255C212ExamJohn Falcus
Fall 2017303240020 -T-R---1030-1220A365LectureAnne DeWolfe
-T-----1100-1255L104ExamAnne DeWolfe, Francesca Deveau
Fall 2017303220016 -T-R---0830-1020B252LectureAnne DeWolfe
-T-----1100-1255L103ExamAnne DeWolfe
Summer 20172033900325-T-R---1030-1220B251LectureJohn Falcus
--W----1100-1255L303ExamJohn Falcus
Summer 2017203380020 -T-R---1030-1220B245LecturePhilip Grant
--W----1100-1255L104ExamPhilip Grant, Wallace Chan
Summer 2017203370016 -T-R---1430-1620B245LecturePhilip Grant
--W----1100-1255L103ExamPhilip Grant
Spring 20171065400412 M-W----1430-1620B153LectureRonald Shay
-T-----1600-1755B153ExamRonald Shay
Spring 2017106530031 -T-R---1030-1220B252LectureManish Bhatia
-T-----1600-1755C213ExamManish Bhatia
Spring 20171065200211 -T-R---1430-1620B251LectureDavid Amos
-T-----1600-1755B251ExamDavid Amos
Spring 2017106510019 -T-R---0830-1020B252LectureAnne DeWolfe
-T-----1600-1755C212ExamAnne DeWolfe
Fall 2016309300031 M-W----1230-1420A310LectureAnne DeWolfe
--W----0830-1025A217ExamAnne DeWolfe, Oren Breitman
Fall 2016309290022 M-W----1030-1220B246LectureHong Chow
--W----0830-1025C212ExamHong Chow
Fall 2016309280013 -T-R---0830-1020B247LectureAnne DeWolfe
--W----0830-1025A216ExamAnne DeWolfe
Summer 2016203240026 M-W----1030-1220B253LectureNeil Mathur
M------0830-1025L104ExamNeil Mathur
Summer 2016203230013 -T-R---1430-1620B247LectureManish Bhatia
M------0830-1025L103ExamManish Bhatia
Spring 2016111510048 M-W----1030-1220B246LectureNeil Mathur
----F--1100-1255C213ExamNeil Mathur
Spring 2016110420038 M-W----1630-1820B246LectureRonald Shay
----F--1100-1255B155ExamRonald Shay
Spring 2016104470023 -T-R---1030-1220B247LectureJohn Falcus
----F--1100-1255C212ExamJohn Falcus
Spring 2016104460014 -T-R---1230-1420B247LectureKenneth Wong
----F--1100-1255A219ExamKenneth Wong
Fall 2015309700035 -T-R---1430-1620B146LectureWendy Ma
M------1100-1255A219ExamWendy Ma
Fall 2015309690022 --W----1030-1220B027LectureBenny Hakak
----F--1030-1220B026LectureBenny Hakak
M------1100-1255B153ExamBenny Hakak
Fall 2015309680014 --W-F--1430-1620A348LectureAnne DeWolfe
M------1100-1255A217ExamAnne DeWolfe
Spring 20151096200319N/A-T-R---1230-1420B254LectureNoel Genoway, Hong Chow
-T-----1830-2125B019ExamHong Chow
Spring 2015108410024N/A-T-R---0930-1120B251LectureNoel Genoway, Hong Chow
-T-----1830-2125B015ExamDeland Jessop
Spring 2015108400011N/AM-W----1230-1420B010LectureJarrett Vaughan
-T-----1830-2125A216ExamJarrett Vaughan