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MARK 4800: Introduction to Marketing

Marketing is an exciting and dynamic business discipline that offers excellent career prospects. This course covers the roles and functions of marketing in the modern business enterprise with particular emphasis on the elements in marketing such as product planning and development, pricing, promotion and distribution. The course delivery is a series of lectures, but there is a lot of interaction through discussion, teamwork, videos, practical exercises and case studies so you can relate the material discussed to real life business challenges.

Registration in this course is restricted to students admitted to the Post Degree Diplomas in Business Administration and Marketing Management.

Students will receive credit for only one of MARK 1115 or 4800. MARK 1115 may not be used to satisfy the MARK 4800 requirement.

Course Information:

Credits:

3.0

Additional Fees:

None

Repeat Limit:

2

Lecture Hours:

4.0

Seminar Hours:

0.0

Lab Hours:

0.0

Offered online:

False

Course outline(s):

None


2AR 2SC HUM LSC SCI SOC UT
None None None None None None None

Transfers:

Course Destination Credit Start/End
MARK 4800 DOUG DOUG MARK 1120 (3) 20150101 to Present
MARK 4800 KPU KPU MRKT 1199 (3) 20240101 to Present

Inactive Transfers:

No inactive transfer agreements found.

Current Offerings:

Semester CRN Section Seats Waitlist Days Time Room Type Instructor
2025 10 10847 001 0 4 -T-R--- 1430-1620 A338 Lecture . TBA
2025 10 10848 002 16 M-W---- 1030-1220 A272 Lecture . TBA
2025 10 10849 004 Cancel N/A -T-R--- 1630-1820 Lecture

Previous Offerings:

Semester Seats Waitlist Days Time Room Type Instructor
2024 30 2 -T-R--- 1630-1820 B026 Lecture Stephanie Koonar
--W---- 0830-1025 L304 Exam Paul Leigh, Stephanie Koonar
2024 30 Cancel N/A -T-R--- 1630-1820 Lecture
2024 30 0 M-W---- 1030-1220 L342 Lecture Carla Shore
--W---- 0830-1025 A275 Exam Carla Shore
2024 30 0 1 -T-R--- 1430-1620 B246 Lecture Stephanie Koonar
--W---- 0830-1025 L303 Exam Stephanie Koonar
2024 20 4 -T-R--- 1630-1820 B155 Lecture Rachelle Sampson
--W---- 1100-1255 A364 Exam Rachelle Sampson
2024 20 2 -T-R--- 1630-1820 B153 Lecture Hong Chow
--W---- 1100-1255 B153 Exam Anu Kumar, Hong Chow
2024 20 3 M-W---- 1030-1220 B155 Lecture Paul Leigh
--W---- 1100-1255 A366 Exam Paul Leigh
2024 20 1 -T-R--- 1430-1620 B155 Lecture Hong Chow
--W---- 1100-1255 B155 Exam Hong Chow
2024 10 3 -T-R--- 1630-1820 B247 Lecture Stephanie Koonar
--W---- 1100-1255 A217 Exam Kevin James, Stephanie Koonar
2024 10 12 -T-R--- 1630-1820 B149 Lecture Hong Chow
----F-- 1830-2025 B251 Exam Hong Chow
2024 10 2 M-W---- 1030-1220 A338 Lecture Manish Bhatia
M-W---- 1030-1220 B152 Lecture Manish Bhatia
--W---- 1100-1255 B152 Exam Manish Bhatia
2024 10 3 -T-R--- 1430-1620 B247 Lecture Stephanie Koonar
--W---- 1100-1255 A216 Exam Stephanie Koonar
2023 30 0 -T-R--- 1630-1820 B252 Lecture Donald Hill
---R--- 0830-1025 B252 Exam Donald Hill
2023 30 0 -T-R--- 1630-1820 B253 Lecture Stephanie Koonar
---R--- 0830-1025 A366 Exam Ronald Prasad, Stephanie Koonar
2023 30 1 M-W---- 1030-1220 B253 Lecture Paul Leigh
---R--- 0830-1025 A217 Exam Paul Leigh
2023 30 0 -T-R--- 1430-1620 B253 Lecture Stephanie Koonar
---R--- 0830-1025 A364 Exam Stephanie Koonar
2023 20 3 -T-R--- 1630-1820 B155 Lecture Ivan Surjanovic
M------ 0830-1025 B019 Exam Hong Chow, Ivan Surjanovic
2023 20 3 -T-R--- 1630-1820 B153 Lecture Hong Chow
M------ 1330-1525 L304 Exam Hong Chow, Manish Bhatia
2023 20 1 M-W---- 1030-1220 B153 Lecture Frederica Jensen
-T----- 1330-1525 L304 Exam Frederica Jensen, Hong Chow
2023 20 2 -T-R--- 1430-1620 B153 Lecture Paul Leigh
M------ 0830-1025 L303 Exam Ana Gupta, Paul Leigh
2023 10 0 -T-R--- 1630-1820 B152 Lecture Stephanie Koonar
-T----- 1330-1525 L104 Exam Ronald Shay, Stephanie Koonar
2023 10 Cancel N/A -T-R--- 1630-1820 Lecture
2023 10 0 1 M-W---- 1030-1220 B152 Lecture Hong Chow
-T----- 1330-1525 L303 Exam Hong Chow
2023 10 1 -T-R--- 1430-1620 B152 Lecture Stephanie Koonar
-T----- 1330-1525 L103 Exam Stephanie Koonar
2022 30 1 -T-R--- 1630-1820 A374 Lecture Stephanie Koonar
----F-- 0830-1025 B019 Exam Paul Leigh, Stephanie Koonar
2022 30 1 -T-R--- 1630-1820 B152 Lecture Carla Shore
M------ 0830-1025 L304 Exam Carla Shore, Shonna Reynolds
2022 30 1 -T-R--- 1430-1620 A374 Lecture Stephanie Koonar
----F-- 0830-1025 B015 Exam Stephanie Koonar
2022 20 5 -T----- 1630-1820 B246 Lecture Paul Leigh
------- - WWW Lecture Paul Leigh
----F-- 1100-1255 L304 Exam Carla Shore, Paul Leigh
2022 20 1 ---R--- 1630-1820 B246 Lecture Paul Leigh
------- - WWW Lecture Paul Leigh
----F-- 1100-1255 L303 Exam Paul Leigh
2022 20 0 1 --W---- 1230-1420 B253 Lecture Jarrett Vaughan
------- - WWW Lecture Jarrett Vaughan
----F-- 1100-1255 L104 Exam Jarrett Vaughan
2022 20 0 -T----- 1430-1620 B246 Lecture Ana Gupta
------- - WWW Lecture Ana Gupta
----F-- 1100-1255 L103 Exam Ana Gupta
2022 10 3 ---R--- 1630-1820 A314 Lecture Jarrett Vaughan
------- - WWW Lecture Jarrett Vaughan
----F-- 1830-2125 B015 Exam Jarrett Vaughan
2022 10 1 -T----- 1630-1820 B155 Lecture Stephanie Koonar
------- - WWW Lecture Stephanie Koonar
----F-- 1830-2125 L304 Exam Kevin James, Stephanie Koonar
2022 10 0 ---R--- 1630-1820 B251 Lecture Kenneth Wong
------- - WWW Lecture Kenneth Wong
----F-- 1830-2125 B019 Exam Kenneth Wong
2022 10 2 1 --W---- 1230-1420 B246 Lecture Donald Hill
------- - WWW Lecture Donald Hill
----F-- 1830-2125 B246 Exam Donald Hill
2022 10 0 -T----- 1430-1620 B155 Lecture Stephanie Koonar
------- - WWW Lecture Stephanie Koonar
----F-- 1830-2125 L104 Exam Stephanie Koonar
2021 30 0 -T----- 1630-1820 WWW WWW John Falcus
------- - WWW WWW John Falcus
M------ 1600-1755 WWW Exam John Falcus
2021 30 0 ---R--- 1630-1820 WWW WWW Stephanie Koonar
------- - WWW WWW Stephanie Koonar
M------ 1600-1755 WWW Exam Stephanie Koonar
2021 30 0 --W---- 1230-1420 WWW WWW Anne DeWolfe
------- - WWW WWW Anne DeWolfe
M------ 1600-1755 WWW Exam Anne DeWolfe
2021 30 0 1 -T----- 1430-1620 WWW WWW Stephanie Koonar
------- - WWW WWW Stephanie Koonar
M------ 1600-1755 WWW Exam Stephanie Koonar
2021 20 0 ---R--- 1630-1820 WWW WWW Jarrett Vaughan
------- - WWW WWW Jarrett Vaughan
M------ 1830-2025 WWW Exam Jarrett Vaughan
2021 20 0 M------ 1030-1220 WWW WWW Jarrett Vaughan
------- - WWW WWW Jarrett Vaughan
M------ 1830-2025 WWW Exam Jarrett Vaughan
2021 20 0 1 ---R--- 1430-1620 WWW WWW Ivan Surjanovic
------- - WWW WWW Ivan Surjanovic
M------ 1830-2025 WWW Exam Ivan Surjanovic
2021 10 2 ---R--- 1630-1820 WWW WWW Hong Chow
------- - WWW WWW Hong Chow
-T----- 1100-1255 WWW Exam Hong Chow
2021 10 Cancel N/A M------ 1030-1220 WWW
------- - WWW
2021 10 0 ---R--- 1630-1820 WWW WWW Manish Bhatia
------- - WWW WWW Manish Bhatia
-T----- 1100-1255 WWW Exam Manish Bhatia
2021 10 0 --W---- 1030-1220 WWW WWW Stephanie Koonar
------- - WWW WWW Stephanie Koonar
-T----- 1100-1255 WWW Exam Stephanie Koonar
2021 10 3 -T----- 1430-1620 WWW WWW Stephanie Koonar
------- - WWW WWW Stephanie Koonar
-T----- 1100-1255 WWW Exam Stephanie Koonar
2020 30 Cancel N/A ------- - WWW
2020 30 0 -T----- 1630-1820 WWW WWW Stephanie Koonar
------- - WWW WWW Stephanie Koonar
-T----- 1600-1755 WWW Exam Stephanie Koonar
2020 20 0 M-W---- 1230-1420 WWW WWW Paul Leigh
-T----- 0830-1025 WWW Exam Paul Leigh
2020 20 0 M-W---- 0830-1020 WWW WWW Jarrett Vaughan
-T----- 0830-1025 WWW Exam Jarrett Vaughan
2020 10 0 -T-R--- 1430-1620 B153 Lecture Stephanie Koonar
--W---- 1330-1525 L303 Exam Stephanie Koonar
2020 10 0 M-W---- 1630-1820 B152 Lecture Hong Chow
--W---- 1330-1525 A364 Exam Hong Chow
2020 10 0 M-W---- 1230-1420 A374 Lecture Ronald Shay
--W---- 1330-1525 A374 Exam Ronald Shay
2020 10 0 M-W---- 0830-1020 B010 Lecture Frederica Jensen
--W---- 1330-1525 B015 Exam Frederica Jensen
2019 30 3 M-W---- 0830-1020 A334 Lecture Ronald Prasad
--W---- 1100-1255 A364 Exam Ronald Prasad
2019 30 0 -T-R--- 1630-1820 B248 Lecture Philip Grant
--W---- 1100-1255 B019 Exam Philip Grant
2019 30 0 M-W---- 1230-1420 C508 Lecture Hong Chow
--W---- 1100-1255 A217 Exam Hong Chow
2019 30 1 -T-R--- 1430-1620 C508 Lecture Kevin James
--W---- 1100-1255 A216 Exam Kevin James
2019 20 0 -T-R--- 1430-1620 B254 Lecture Ivan Surjanovic
----F-- 1100-1255 L304 Exam Ivan Surjanovic
2019 20 0 -T-R--- 1030-1220 B008 Lecture Paul Leigh
----F-- 1100-1255 L303 Exam Jarrett Vaughan, Paul Leigh
2019 20 0 M-W---- 1230-1420 A363C Lecture Paul Leigh
----F-- 1100-1255 L104 Exam Monica Molag, Paul Leigh
2019 20 0 M-W---- 0830-1020 B247 Lecture Paul Leigh
----F-- 1100-1255 L103 Exam Paul Leigh
2019 10 0 -T-R--- 1030-1220 B010 Lecture Stephanie Koonar
----F-- 0830-1025 A216 Exam Stephanie Koonar
2019 10 0 M-W---- 1430-1620 B027 Lecture Ronald Shay
----F-- 0830-1025 B152 Exam Ronald Shay
2019 10 0 1 -T-R--- 1430-1620 B026 Lecture Anne DeWolfe
----F-- 0830-1025 A217 Exam Anne DeWolfe
2019 10 0 -T-R--- 0830-1020 B153 Lecture Jarrett Vaughan
----F-- 0830-1025 A364 Exam Jarrett Vaughan
2018 30 7 M-W---- 1630-1820 B253 Lecture Hong Chow
----F-- 0830-1025 A217 Exam Hong Chow
2018 30 3 M-W---- 0830-1020 B252 Lecture Ronald Prasad
----F-- 0830-1025 C212 Exam Ronald Prasad
2018 30 3 -T-R--- 1630-1820 B009 Lecture David Amos
----F-- 0830-1025 B152 Exam David Amos
2018 30 7 M-W---- 1230-1420 B032 Lecture Hong Chow
----F-- 0830-1025 A217 Exam Hong Chow
2018 30 3 -T-R--- 1430-1620 B155 Lecture Stephanie Koonar
----F-- 0830-1025 A216 Exam Stephanie Koonar
2018 20 0 -T-R--- 1430-1620 B254 Lecture Philip Grant
---R--- 1830-2125 L304 Exam Debbie Bortolussi, Philip Grant
2018 20 0 -T-R--- 1030-1220 C410 Lecture Ronald Prasad
---R--- 1830-2125 B019 Exam Jarrett Vaughan, Ronald Prasad
2018 20 1 M-W---- 1230-1420 B010 Lecture Philip Grant
---R--- 1830-2125 L303 Exam Philip Grant
2018 20 0 M-W---- 0830-1020 C410 Lecture Ronald Prasad
---R--- 1830-2125 B015 Exam Ronald Prasad
2018 10 0 3 -T-R--- 1030-1220 A348 Lecture Manish Bhatia
--W---- 0830-1025 C213 Exam Manish Bhatia
2018 10 0 1 M-W---- 1430-1620 A374 Lecture Ronald Shay
--W---- 0830-1025 A374 Exam Ronald Shay
2018 10 0 1 -T-R--- 1430-1620 B153 Lecture Nina Winham
--W---- 0830-1025 L303 Exam Nina Winham
2018 10 0 1 -T-R--- 0830-1020 B247 Lecture Ivan Surjanovic
--W---- 0830-1025 A217 Exam Ivan Surjanovic
2017 30 6 M------ 1030-1220 A210 Lecture John Falcus
--W---- 1030-1220 C510 Lecture John Falcus
-T----- 1100-1255 C213 Exam John Falcus, Kenneth Wong
2017 30 7 -T-R--- 1430-1620 A365 Lecture David Amos
-T----- 1100-1255 B153 Exam David Amos
2017 30 1 M-W---- 1430-1620 A346 Lecture John Falcus
-T----- 1100-1255 C212 Exam John Falcus
2017 30 0 -T-R--- 1030-1220 A365 Lecture Anne DeWolfe
-T----- 1100-1255 L104 Exam Anne DeWolfe, Francesca Deveau
2017 30 6 -T-R--- 0830-1020 B252 Lecture Anne DeWolfe
-T----- 1100-1255 L103 Exam Anne DeWolfe
2017 20 2 5 -T-R--- 1030-1220 B251 Lecture John Falcus
--W---- 1100-1255 L303 Exam John Falcus
2017 20 0 -T-R--- 1030-1220 B245 Lecture Philip Grant
--W---- 1100-1255 L104 Exam Philip Grant, Wallace Chan
2017 20 6 -T-R--- 1430-1620 B245 Lecture Philip Grant
--W---- 1100-1255 L103 Exam Philip Grant
2017 10 12 M-W---- 1430-1620 B153 Lecture Ronald Shay
-T----- 1600-1755 B153 Exam Ronald Shay
2017 10 1 -T-R--- 1030-1220 B252 Lecture Manish Bhatia
-T----- 1600-1755 C213 Exam Manish Bhatia
2017 10 11 -T-R--- 1430-1620 B251 Lecture David Amos
-T----- 1600-1755 B251 Exam David Amos
2017 10 9 -T-R--- 0830-1020 B252 Lecture Anne DeWolfe
-T----- 1600-1755 C212 Exam Anne DeWolfe
2016 30 1 M-W---- 1230-1420 A310 Lecture Anne DeWolfe
--W---- 0830-1025 A217 Exam Anne DeWolfe, Oren Breitman
2016 30 2 M-W---- 1030-1220 B246 Lecture Hong Chow
--W---- 0830-1025 C212 Exam Hong Chow
2016 30 3 -T-R--- 0830-1020 B247 Lecture Anne DeWolfe
--W---- 0830-1025 A216 Exam Anne DeWolfe
2016 20 6 M-W---- 1030-1220 B253 Lecture Neil Mathur
M------ 0830-1025 L104 Exam Neil Mathur
2016 20 3 -T-R--- 1430-1620 B247 Lecture Manish Bhatia
M------ 0830-1025 L103 Exam Manish Bhatia
2016 10 8 M-W---- 1030-1220 B246 Lecture Neil Mathur
----F-- 1100-1255 C213 Exam Neil Mathur
2016 10 8 M-W---- 1630-1820 B246 Lecture Ronald Shay
----F-- 1100-1255 B155 Exam Ronald Shay
2016 10 3 -T-R--- 1030-1220 B247 Lecture John Falcus
----F-- 1100-1255 C212 Exam John Falcus
2016 10 4 -T-R--- 1230-1420 B247 Lecture Kenneth Wong
----F-- 1100-1255 A219 Exam Kenneth Wong
2015 30 5 -T-R--- 1430-1620 B146 Lecture Wendy Ma
M------ 1100-1255 A219 Exam Wendy Ma
2015 30 2 --W---- 1030-1220 B027 Lecture Benny Hakak
----F-- 1030-1220 B026 Lecture Benny Hakak
M------ 1100-1255 B153 Exam Benny Hakak
2015 30 4 --W-F-- 1430-1620 A348 Lecture Anne DeWolfe
M------ 1100-1255 A217 Exam Anne DeWolfe
2015 10 19 N/A -T-R--- 1230-1420 B254 Lecture Noel Genoway, Hong Chow
-T----- 1830-2125 B019 Exam Hong Chow
2015 10 4 N/A -T-R--- 0930-1120 B251 Lecture Noel Genoway, Hong Chow
-T----- 1830-2125 B015 Exam Deland Jessop
2015 10 1 N/A M-W---- 1230-1420 B010 Lecture Jarrett Vaughan
-T----- 1830-2125 A216 Exam Jarrett Vaughan