WARNING: This course is no longer offered by Langara. Information provided here is solely for historical purposes.
**Discontinued** was last offered Fall 2006 Last Updated: 06-DEC-2006 This course introduces business students to the role of the Internet in marketing and distribution. It identifies and explains the challenges and critical success factors in the effective use of the Web as a distribution and marketing tool. Topics include an analysis of the structural changes occurring in Canadian distribution; the role and functions of channel institutions; issues in distribution channel management; the integration of distribution and the Web in marketing mix; the strategic positioning of a business; Web presence; and the logistics involved in managing an Internet marketing based business. It also requires students to build a Web based distribution and promotion plan identifying strategic objectives and the support systems required for the Web site e.g., telecommunications, order processing systems, distribution logistics, etc.
Prerequisite(s): MARK 1115.
Credits:
3.0
Additional Fees:
$12.0
Repeat Limit:
0
Lecture Hours:
3.0
Seminar Hours:
1.0
Lab Hours:
0.0
Offered online:
None
Course outline(s):
None
| 2AR | 2SC | HUM | LSC | SCI | SOC | UT |
|---|---|---|---|---|---|---|
| False | False | False | False | False | False | True |
No active transfer agreements found.
| Course | Destination | Credit | Start/End |
|---|---|---|---|
| BUSM 2000 | CAPU | CAPU TOUR 1XX (3) | 20030901 to 20060831 |
| BUSM 2000 | KPU | KPU MRKT 2111 (3) | 20020901 to 20060831 |
| BUSM 2000 | SFU | SFU BUS 1XX (3) | 20020901 to 20060831 |
| BUSM 2000 | UBCO | UBCO ARTS_O 2nd (3) | 20050501 to 20060831 |
| BUSM 2000 | UFV | UFV GE 1XX (3) | 20020901 to 20060831 |
| BUSM 2000 | UVIC | UVIC COM 2XX (1.5) | 20020901 to 20060831 |
No offerings found for this semester (2024 30).
| Semester | Seats | Waitlist | Days | Time | Room | Type | Instructor |
|---|---|---|---|---|---|---|---|
| 2006 20 | 14 | N/A | -T-R--- | 1330-1525 | B254 | Lecture | Donald Hill |
| 2005 30 | 1 | N/A | -T-R--- | 1430-1625 | B253 | Lecture | Donald Hill |
| 2005 20 | 19 | N/A | -T-R--- | 1330-1525 | B253 | Lecture | Donald Hill |
| 2004 30 | 1 | N/A | -T-R--- | 1430-1625 | B251 | Lecture | Donald Hill |
| 2004 20 | 11 | N/A | -T-R--- | 1330-1525 | B032 | Lecture | Donald Hill |
| 2003 30 | 0 | N/A | -T-R--- | 1430-1625 | B253 | Lecture | Donald Hill |
| 2003 10 | 4 | 3 | M-W---- | 1330-1525 | B154 | Lecture | Donald Hill |
| 2002 30 | 0 | N/A | -T-R--- | 1430-1625 | B253 | Lecture | Donald Hill |