WARNING: This course is no longer offered by Langara. Information provided here is solely for historical purposes.
**Discontinued** was last offered Fall 2006 Last Updated: 13-DEC-2006 The purpose of this course is to introduce students to the field of international marketing. The first part of the course emphasizes the environmental aspects of international marketing operations. How these environmental dimensions are factored into the assessment of international business opportunities and the choice of foreign market entry strategies is the subject of the second part of the course. Finally, attention is given to the elements of an integrated international marketing plan including those related to product, pricing, distribution, and communication decisions from a conceptual and application perspective.
Prerequisite(s): MARK 1115
Credits:
3.0
Additional Fees:
$12.0
Repeat Limit:
0
Lecture Hours:
4.0
Seminar Hours:
0.0
Lab Hours:
0.0
Offered online:
None
Course outline(s):
None
| 2AR | 2SC | HUM | LSC | SCI | SOC | UT |
|---|---|---|---|---|---|---|
| False | False | False | False | False | False | True |
No active transfer agreements found.
| Course | Destination | Credit | Start/End |
|---|---|---|---|
| INTB 2322 | KPU | KPU MRKT 2455 (3) | 19990501 to 20060430 |
| INTB 2322 | SFU | SFU BUS 1XX (3) | 19990501 to 20060430 |
| INTB 2322 | TRU | TRU ADMN 2XX (3) | 19990501 to 20090430 |
| INTB 2322 | TRU | LANG INTB 2322 (3) & LANG INTB 2330 (3) = TRU ADMN 2XXX (3) Both must be taken. Must have a grade of C or better. | 19990501 to 20060831 |
| INTB 2322 | UBCV | UBCV COMM_V 2nd (3) | 19990501 to 20060430 |
| INTB 2322 | UFV | UFV BUS 1XX (3) | 19990501 to 20060430 |
| INTB 2322 | UNBC | LANG INTB 2322 (3) & LANG INTB 2330 (3) = UNBC COMM 2XX (3) & UNBC COMM 322 (3) | 19990901 to 20060831 |
| INTB 2322 | UNBC | UNBC COMM 2XX (3) | 19990901 to 20060430 |
| INTB 2322 | UVIC | UVIC COM 2XX (1.5) | 19990501 to 20060430 |
No offerings found for this semester (2024 30).
| Semester | Seats | Waitlist | Days | Time | Room | Type | Instructor |
|---|---|---|---|---|---|---|---|
| 2005 30 | 12 | N/A | ---R--- | 1430-1725 | A376 | Lecture | Jamshid Shahidi |
| 2004 30 | 13 | N/A | ---R--- | 1430-1725 | A322 | Lecture | Jamshid Shahidi |
| 2003 30 | 0 | N/A | ---R--- | 1430-1725 | A378 | Lecture | Jamshid Shahidi |
| 2002 30 | 10 | N/A | ---R--- | 1430-1725 | A333 | Lecture | Jamshid Shahidi |
| 2001 30 | 11 | N/A | ---R--- | 1430-1725 | A315 | Lecture | Jamshid Shahidi |
| 2000 30 | 6 | N/A | M-W---- | 1530-1725 | B252 | Lecture | Gordon McFarlane |
| 1999 30 | 7 | N/A | M-W---- | 1530-1725 | B022 | Lecture | Gordon McFarlane |