WARNING: This course is no longer offered by Langara. Information provided here is solely for historical purposes.
**Discontinued** was last offered Fall 2006 Last Updated: 02-JAN-2007 This course provides a detailed study of advertising theory and practice. The major topics are: the role of advertising in marketing; advertising plans and strategies; a detailed analysis of media including newspapers, magazines, radio and television; out-of-home advertising; direct advertising; and sales promotion, budgeting and evaluating advertising.
Prerequisite(s): MARK 1115 or PUBL 1115 or permission of the instructor.
Credits:
3.0
Additional Fees:
$12.0
Repeat Limit:
0
Lecture Hours:
3.0
Seminar Hours:
1.0
Lab Hours:
0.0
Offered online:
None
Course outline(s):
None
| 2AR | 2SC | HUM | LSC | SCI | SOC | UT |
|---|---|---|---|---|---|---|
| False | False | False | False | False | False | True |
No active transfer agreements found.
| Course | Destination | Credit | Start/End |
|---|---|---|---|
| MARK 2323 | CAPU | CAPU BMKT 261 (3) | 20030501 to 20060831 |
| MARK 2323 | DOUG | DOUG BUSN 2XXX (3) | 20040901 to 20060831 |
| MARK 2323 | KPU | KPU MRKT 2401 (3) | 19970901 to 20060831 |
| MARK 2323 | SFU | SFU BUS 1XX (3) | 20020101 to 20060831 |
| MARK 2323 | TRU | TRU MKTG 150 (3) | 19950901 to 20060831 |
| MARK 2323 | UBCV | UBCV COMM_V 2nd (3) Precludes credit for UBCV COMM_V 462 | 20030101 to 20060831 |
| MARK 2323 | UFV | UFV BUS 1XX (3) | 20030101 to 20060831 |
| MARK 2323 | UVIC | UVIC COM 2XX (1.5) | 19950901 to 20060831 |
No offerings found for this semester (2024 30).
| Semester | Seats | Waitlist | Days | Time | Room | Type | Instructor |
|---|---|---|---|---|---|---|---|
| 2006 20 | 1 | N/A | M------ | 1830-2125 | B254 | Lecture | Stephanie Koonar |
| 2006 10 | 0 | N/A | MTWR--- | 1230-1325 | B252 | Lecture | Stephanie Koonar |
| 2006 10 | 0 | N/A | -T-R--- | 1430-1625 | B252 | Lecture | Stephanie Koonar |
| 2005 20 | 0 | N/A | M------ | 1830-2125 | B252 | Lecture | Larry Sherwood |
| 2005 10 | 0 | N/A | MTWR--- | 1230-1325 | B254 | Lecture | Stephanie Koonar |
| 2005 10 | 1 | N/A | -T-R--- | 1430-1625 | B252 | Lecture | Stephanie Koonar |
| 2004 20 | 0 | N/A | M------ | 1830-2125 | B154 | Lecture | Larry Sherwood |
| 2004 10 | 0 | 6 | MTWR--- | 1230-1325 | B245 | Lecture | Stephanie Koonar |
| 2004 10 | 1 | 6 | -T-R--- | 1430-1625 | B245 | Lecture | Stephanie Koonar |
| 2003 20 | 0 | N/A | M------ | 1830-2125 | B245 | Lecture | Larry Sherwood |
| 2003 20 | 1 | 1 | -T-R--- | 0930-1125 | B245 | Lecture | Larry Sherwood |
| 2003 10 | 1 | 1 | MTWR--- | 1230-1325 | B245 | Lecture | David Stagg |
| 2003 10 | 3 | 3 | -T-R--- | 1430-1625 | B154 | Lecture | David Stagg |
| 2002 20 | 0 | N/A | M------ | 1830-2125 | B154 | Lecture | Larry Sherwood |
| 2002 20 | 0 | N/A | -T-R--- | 0930-1125 | B154 | Lecture | Larry Sherwood |
| 2002 10 | 2 | N/A | M-W---- | 1430-1625 | B030 | Lecture | Ronald Shay |
| 2001 30 | 12 | N/A | -T-R--- | 0930-1125 | B253 | Lecture | Larry Sherwood |
| 2001 20 | 0 | N/A | M------ | 1830-2125 | A122B | Lecture | Larry Sherwood |
| 2001 20 | 0 | N/A | -T-R--- | 0930-1125 | B254 | Lecture | Larry Sherwood |
| 2000 30 | 14 | N/A | -T----- | 0930-1125 | B032 | Lecture | Stephanie Koonar |
| ---R--- | 0930-1125 | B251 | Lecture | Stephanie Koonar | |||
| 2000 20 | 9 | N/A | M------ | 1830-2125 | B253 | Lecture | Stephanie Koonar |
| 2000 20 | 0 | N/A | -T-R--- | 0930-1125 | B253 | Lecture | Larry Sherwood |
| 1999 30 | 8 | N/A | -T-R--- | 0930-1125 | B031 | Lecture | Mildred McQuarrie |
| 1999 20 | 9 | N/A | M------ | 1830-2125 | B245 | Lecture | Gordon McFarlane |
| 1999 20 | 3 | N/A | -T-R--- | 0930-1125 | B253 | Lecture | Larry Sherwood |