This course provides the students with the opportunity to synthesize and utilize knowledge they have already acquired in other marketing courses. A significant focus of this class will be on case studies. Through case studies, students learn how to think about marketing challenges in a strategic way and formulate workable solutions. Students will also be required to prepare and present a strategic marketing plan for an actual organization, which provides an opportunity to experience the real world of a marketing executive.
Prerequisite(s): Completion of a minimum of 30 credits including a minimum "C" grade in CMNS 1118 and MARK 1115.
Credits:
3.0
Additional Fees:
$16.55
Repeat Limit:
2
Lecture Hours:
3.0
Seminar Hours:
1.0
Lab Hours:
0.0
Offered online:
False
Course outline(s):
| 2AR | 2SC | HUM | LSC | SCI | SOC | UT |
|---|---|---|---|---|---|---|
| False | False | False | False | False | False | True |
| Course | Destination | Credit | Start/End |
|---|---|---|---|
| MARK 2430 | CAPU | CAPU BMKT 365 (3) or CAPU TOUR 2XX (3) | 20030901 to Present |
| MARK 2430 | TRU | TRU BBUS 2XXX (3) | 20130501 to Present |
| MARK 2430 | UBCO | UBCO MGMT_O 2nd (3) | 20180901 to Present |
| MARK 2430 | UBCV | UBCV COMM_V 2nd (3) | 20180901 to Present |
| MARK 2430 | UNBC | UNBC COMM 2XX (3) | 20180901 to Present |
| MARK 2430 | UVIC | UVIC COM 2XX (1.5) | 20210901 to Present |
No inactive transfer agreements found.
| Semester | CRN | Section | Seats | Waitlist | Days | Time | Room | Type | Instructor |
|---|---|---|---|---|---|---|---|---|---|
| 2024 30 | 30412 | 001 | 12 | N/A | -T----- | 1430-1720 | B155 | Lecture | Kevin James |
| Semester | Seats | Waitlist | Days | Time | Room | Type | Instructor |
|---|---|---|---|---|---|---|---|
| 2024 10 | 5 | N/A | M------ | 1430-1620 | B247 | Lecture | Kevin James |
| ------- | - | WWW | Lecture | Kevin James | |||
| -----S- | 1300-1455 | A275 | Exam | Kevin James | |||
| 2023 30 | 4 | N/A | -T----- | 1230-1420 | C510 | Lecture | Kevin James |
| ------- | - | WWW | Lecture | Kevin James | |||
| M------ | 0830-1025 | C510 | Exam | Kevin James | |||
| 2023 10 | 16 | N/A | --W---- | 1230-1420 | B248 | Lecture | Kevin James |
| ------- | - | WWW | Lecture | Kevin James | |||
| ---R--- | 0830-1025 | B252 | Exam | Kevin James | |||
| 2022 30 | 2 | N/A | ---R--- | 1430-1620 | B251 | Lecture | Kevin James |
| ------- | - | WWW | Lecture | Kevin James | |||
| M------ | 1100-1255 | B251 | Exam | Kevin James | |||
| 2022 10 | 8 | N/A | --W---- | 1430-1620 | B031 | Lecture | Kevin James |
| ------- | - | WWW | Lecture | Kevin James | |||
| --W---- | 1430-1620 | B251 | Lecture | Kevin James | |||
| -----S- | 1300-1455 | L104 | Exam | Kevin James | |||
| 2021 30 | 2 | N/A | --W---- | 1230-1420 | WWW | WWW | Kevin James |
| ------- | - | WWW | WWW | Kevin James | |||
| M------ | 0830-1025 | WWW | Exam | Kevin James | |||
| 2021 10 | 13 | N/A | --W---- | 1430-1620 | WWW | WWW | Kevin James |
| ------- | - | WWW | WWW | Kevin James | |||
| --W---- | 0830-1025 | WWW | Exam | Kevin James | |||
| 2020 30 | 13 | N/A | --W---- | 1230-1420 | WWW | WWW | Kevin James |
| ------- | - | WWW | WWW | Kevin James | |||
| -----S- | 1300-1455 | WWW | Exam | Kevin James | |||
| 2020 10 | 9 | N/A | M-W---- | 1430-1620 | L207 | Lecture | Kevin James |
| -T----- | 0830-1025 | B015 | Exam | Kevin James | |||
| 2019 30 | 9 | N/A | M-W---- | 1230-1420 | A333 | Lecture | Kevin James |
| ---R--- | 1330-1525 | L303 | Exam | Kevin James | |||
| 2019 10 | 11 | N/A | M-W---- | 1430-1620 | B022 | Lecture | Kevin James |
| M------ | 1330-1525 | B022 | Exam | Kevin James | |||
| 2018 30 | 2 | N/A | M-W---- | 1230-1420 | B029 | Lecture | Kevin James |
| ----F-- | 1100-1255 | B029 | Exam | Kevin James | |||
| 2018 10 | 11 | N/A | M-W---- | 1230-1420 | A338 | Lecture | Kevin James |
| -T----- | 0830-1025 | A338 | Exam | Kevin James | |||
| 2017 30 | 3 | N/A | M------ | 1030-1220 | A368 | Lecture | Donald Hill |
| --W---- | 1030-1220 | A266 | Lecture | Donald Hill | |||
| M------ | 1330-1525 | A368 | Exam | Donald Hill | |||
| 2017 10 | 18 | N/A | --W---- | 1830-2120 | B247 | Lecture | Ronald Shay |
| M------ | 1830-2025 | B153 | Exam | Ronald Shay | |||
| 2016 30 | 1 | 8 | M-W---- | 1430-1620 | B253 | Lecture | Donald Hill |
| ---R--- | 0830-1025 | B253 | Exam | Donald Hill | |||
| 2015 30 | 1 | 6 | M-W---- | 1030-1220 | B251 | Lecture | Donald Hill |
| ----F-- | 1100-1255 | B032 | Exam | Donald Hill | |||
| 2014 30 | 25 | N/A | M-W---- | 1030-1220 | B146 | Lecture | Donald Hill |
| -----S- | 0900-1055 | B254 | Exam | Donald Hill | |||
| 2013 30 | 6 | N/A | M-W---- | 1030-1220 | B146 | Lecture | Donald Hill |
| --W---- | 0830-1025 | B018 | Exam | Donald Hill | |||
| 2012 30 | 1 | N/A | ---R--- | 0830-1020 | B146 | Lecture | Danielle Rockel |
| ------- | - | WWW | Lecture | Danielle Rockel | |||
| ---R--- | 1600-1755 | WWW | Exam | Danielle Rockel | |||
| 2012 10 | 1 | N/A | M-W---- | 1030-1220 | B152 | Lecture | Donald Hill |
| --W---- | 1600-1755 | B148 | Exam | Donald Hill | |||
| 2010 30 | 15 | N/A | M-W---- | 1030-1220 | B252 | Lecture | Donald Hill |
| -----S- | 1330-1520 | B252 | Exam | Donald Hill | |||
| 2009 30 | 6 | N/A | -T-R--- | 0830-1020 | B252 | Lecture | Danielle Rockel |
| 2008 30 | 3 | N/A | -T-R--- | 0830-1025 | B252 | Lecture | Danielle Rockel |
| 2008 10 | Cancel | N/A | M-W---- | 0830-1025 | Lecture | ||
| 2007 30 | 18 | N/A | -T-R--- | 0830-1025 | B146 | Lecture | Danielle Rockel |
| 2006 30 | 28 | N/A | -T-R--- | 0830-1025 | B253 | Lecture | Danielle Rockel |
| 2006 20 | 5 | N/A | -T-R--- | 1330-1525 | A321 | Lecture | Danielle Rockel |
| 2005 20 | 12 | N/A | MTWR--- | 1330-1425 | B252 | Lecture | Larry Sherwood |
| 2004 20 | 8 | N/A | MTWR--- | 1330-1425 | B154 | Lecture | Larry Sherwood |