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INTB 4800: International Marketing

This course explores four major themes in international marketing: the international marketing environment, finding global customers, the global marketing mix, and leadership in global marketing. The purpose of this course is to enable students to develop a proficiency in managing marketing principles and practices in a dynamic global business environment.

Registration in this course is restricted to students admitted to the Post Degree Diploma in Marketing Management.

Students may receive credit for only one of INTB 3200 or 4800. INTB 3200 may not be used to satisfy the INTB 4800 requirement.

Prerequisite(s): A minimum "C" grade in BUSM 4805 and MARK 4820.

Course Information:

Credits:

3.0

Additional Fees:

None

Repeat Limit:

2

Lecture Hours:

4.0

Seminar Hours:

0.0

Lab Hours:

0.0

Offered online:

False

Course outline(s):

None


2AR 2SC HUM LSC SCI SOC UT
None None None None None None None

Transfers:

No active transfer agreements found.

Inactive Transfers:

No inactive transfer agreements found.

Current Offerings:

Semester CRN Section Seats Waitlist Days Time Room Type Instructor
2025 10 10803 001 26 M-W---- 1030-1220 B246 Lecture Kenneth Wong

Previous Offerings:

Semester Seats Waitlist Days Time Room Type Instructor
2024 30 3 M-W---- 1030-1220 A218 Lecture Kenneth Wong
----F-- 1830-2125 A275 Exam Kenneth Wong
2024 20 2 M-W---- 1030-1220 B253 Lecture Luciano Lotario Greggio
-----S- 1300-1555 B019 Exam Luciano Lotario Greggio
2024 10 2 M-W---- 1030-1220 B149 Lecture Kenneth Wong
M------ 1830-2125 L304 Exam Kenneth Wong
2023 30 2 M-W---- 1030-1220 B153 Lecture Kenneth Wong
M------ 1830-2125 L104 Exam Kenneth Wong
2023 20 5 M-W---- 1030-1220 A274 Lecture Nathan Chong
-----S- 1300-1555 L304 Exam Nathan Chong
2023 10 1 -T-R--- 1030-1220 A363C Lecture Philip Grant
---R--- 1830-2125 A275 Exam Philip Grant
2023 10 1 M-W---- 1030-1220 B248 Lecture Kenneth Wong
---R--- 1830-2125 L303 Exam Kenneth Wong
2022 30 0 M-W---- 1030-1220 B026 Lecture Kenneth Wong
-T----- 1830-2125 L304 Exam Kenneth Wong
2022 20 0 M-W---- 1030-1220 B026 Lecture Nathan Chong
---R--- 1830-2125 B015 Exam Nathan Chong
2022 10 6 M-W---- 1030-1220 A334 Lecture Kenneth Wong
-T----- 1830-2125 L304 Exam Kenneth Wong
2021 30 0 M-W---- 1030-1220 B149 Lecture Kenneth Wong
M------ 1830-2125 L103 Exam Kenneth Wong
2021 10 3 M------ 1030-1220 WWW WWW Kenneth Wong
------- - WWW WWW Kenneth Wong
----F-- 1830-2125 WWW Exam Kenneth Wong
2020 30 1 M------ 1030-1220 WWW WWW Kenneth Wong
------- - WWW WWW Kenneth Wong
M------ 1830-2125 WWW Exam Kenneth Wong
2020 20 0 -T-R--- 1230-1420 WWW WWW Nathan Chong
-T----- 1830-2125 WWW Exam Nathan Chong
2020 10 3 -T-R--- 1030-1220 B247 Lecture Kenneth Wong
-T----- 1830-2125 L304 Exam Kenneth Wong
2019 30 4 M-W---- 1030-1220 A218 Lecture Kenneth Wong
-----S- 1300-1555 L104 Exam Kenneth Wong
2019 20 3 -T-R--- 1230-1420 B254 Lecture Nathan Chong
---R--- 1830-2125 B015 Exam Nathan Chong
2019 10 1 -T-R--- 1230-1420 B022 Lecture Kenneth Wong
M------ 1830-2125 L104 Exam Kenneth Wong
2018 30 0 M-W---- 1030-1220 B022 Lecture Kenneth Wong
----F-- 1830-2125 B015 Exam Kenneth Wong
2018 20 3 M-W---- 1030-1220 B253 Lecture Philip Grant
-T----- 1830-2125 A219 Exam Philip Grant
2018 10 11 -T-R--- 1230-1420 C410 Lecture Kenneth Wong
--W---- 1830-2125 L303 Exam Kenneth Wong
2017 30 10 -T-R--- 1230-1420 B254 Lecture Philip Grant
-----S- 0900-1155 L305 Exam Philip Grant
2017 20 11 M-W---- 1030-1220 C508 Lecture Philip Grant
--W---- 0830-1025 C508 Exam Philip Grant
2017 10 6 M------ 1030-1220 A235 Lecture Kenneth Wong
--W---- 1030-1220 C410 Lecture Kenneth Wong
---R--- 1100-1255 L103 Exam Kenneth Wong
2016 30 5 -T-R--- 1230-1420 B246 Lecture Kenneth Wong
----F-- 1600-1755 B015 Exam Kenneth Wong
2016 20 3 --W---- 1830-2120 B252 Lecture Philip Grant
---R--- 1830-2125 B247 Exam Philip Grant
2015 30 0 -T-R--- 1030-1220 C508 Lecture Kenneth Wong
-T----- 1600-1755 A219 Exam Kenneth Wong