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MARK 4820: Integrated Marketing Communication

Course FormatLecture 4.0 h + Seminar 0.0 h + Lab 0.0 h
Credits3.0

This course focuses on the promotional elements in marketing strategy known as Integrated Marketing Communications (IMC). Topics include effective integration of advertising, social media, direct/internet marketing, sales promotion, public relations, event marketing and personal selling. The strengths and weaknesses of each element of the promotional mix will be evaluated and students will be able to analyze and recommend the appropriate mix for specific business situations. Additionally, the role of IMC, the IMC strategic planning process, budgeting, creative development, media strategy, execution and evaluation. The material will be taught using lectures, case studies, guest speakers and assignments.

Students will receive credit for only one of MARK 2323, 2400 or 4820. MARK 2323 and 2400 may not be used to satisfy the MARK 4820 requirement.

Registration in this course is restricted to students admitted to the Post-Degree Diploma in Marketing Management.

Prerequisite(s): A minimum "C" grade in BUSM 4805 and MARK 4800; and FMGT 4800 or 4816.


Course Attributes:
2nd Year Arts
2nd Year Science
Humanities
Lab Science
Science
Social Science
University
Transferable
Other Attributes:
Offered online:No
Preparatory course:No
Repeat limit2
Additional fees:
First offered:Spring 2017
Last offered:Summer 2025
Registration
restrictions:		RP
Outline(s):

MARK 4820 - Summer 2022 (v. 1)

Transfer Agreements
CourseDestinationCreditStart to End
MARK 4820Okanagan CollegeOC BUAD 266 (3) 20190501 to present
Inactive Transfer Agreements (click to open)
CourseDestinationCreditStart to End
No inactive transfer agreements.

Offerings of this course:

SemesterCRNSectionSeatsWaitlistDaysTimeRoomTypeInstructor
Summer 2025207500010N/A-T-R---1430-1620B247LecturePaul Leigh
Spring 2025108540019 M-W----1230-1420B149LectureRonald Prasad
--W----0830-1025A217ExamRonald Prasad
Fall 2024304260013 M-W----1630-1820A276LectureRachelle Sampson
--W----0830-1025A217ExamRachelle Sampson
Summer 2024205920016 M-W----1630-1820B153LectureAna Paula Rocha Couto
M------1330-1525A366ExamAna Paula Rocha Couto
Spring 2024102510010 M-W----1630-1820B149LectureFrancisco Romero
-T-----1100-1255A217ExamFrancisco Romero
Fall 2023310380014 M-W----1630-1820B252LectureFrancisco Romero
--W----1330-1525A216ExamFrancisco Romero
Summer 2023201980013 M-W----1630-1820B152LectureFrancisco Romero
-T-----0830-1025A217ExamFrancisco Romero
Spring 2023106400010 M-W----1630-1820B248LectureFrancisco Romero
---R---0830-1025A217ExamFrancisco Romero
Fall 2022309640017 M-W----1630-1820B252LectureFrancisco Romero
----F--1600-1755L104ExamFrancisco Romero
Summer 202220308M027 --W----1030-1220B248LectureFrederica Jensen
--------WWWLectureFrederica Jensen
-T-----0830-1025B246ExamFrederica Jensen
Summer 202220307M0111--W----1630-1820B246LectureFrederica Jensen
--------WWWLectureFrederica Jensen
-T-----0830-1025B246ExamFrederica Jensen
Spring 202210773M010 --W----1630-1820A274LectureFrancisco Romero
--------WWWLectureFrancisco Romero
M------1830-2125L103ExamFrancisco Romero
Fall 202131415W010 --W----1630-1820WWWWWWAnne DeWolfe
--------WWWWWWAnne DeWolfe
M------1600-1755WWWExamAnne DeWolfe
Summer 202120271W013 --W----1630-1820WWWWWWFrederica Jensen
--------WWWWWWFrederica Jensen
--W----1830-2025WWWExamFrederica Jensen
Spring 202110623W010 --W----1630-1820WWWWWWAnne DeWolfe
--------WWWWWWAnne DeWolfe
-----S-0900-1055WWWExamAnne DeWolfe
Fall 202032576W010N/A-T-----1630-1820WWWWWWFrederica Jensen
--------WWWWWWFrederica Jensen
M------0830-1025WWWExamFrederica Jensen
Summer 202020953W011 M-W----1230-1420WWWWWWFrederica Jensen
-T-----0830-1025WWWExamFrederica Jensen
Spring 2020113200016 M-W----1030-1220A237LectureFrederica Jensen
M------0830-1025A217ExamFrederica Jensen
Fall 2019304970010 -T-R---0830-1020B247LectureAnne DeWolfe
--W----1100-1255A217ExamAnne DeWolfe
Summer 2019207750024 --W----0930-1220A272LectureFrederica Jensen
---R---1600-1755L103ExamFrederica Jensen
Summer 2019200660017 M-W----1230-1420A363ALectureFrederica Jensen
---R---1600-1755L104ExamFrederica Jensen, Ronald Prasad
Spring 201910171002CancelN/A-------- Lecture
Spring 2019101700017 -T-R---1230-1420B026LectureAnne DeWolfe
---R---1830-2025L104ExamAnne DeWolfe
Fall 2018312720031 ----F--1030-1320B252LectureFrederica Jensen
----F--0830-1025L303ExamFrederica Jensen
Fall 2018310190023 -T-R---1430-1620B029LectureAnne DeWolfe
----F--0830-1025B019ExamAnne DeWolfe, John Falcus
Fall 2018310180012 -T-R---0830-1020B252LectureFrederica Jensen
----F--0830-1025L304ExamFrederica Jensen, Kevin James
Summer 2018206220010 --W----0930-1220C508LectureFrederica Jensen
---R---0830-1025B015ExamFrederica Jensen
Spring 2018104140010 -T-R---1230-1420B254LectureStephanie Koonar
----F--1330-1525L103ExamStephanie Koonar
Fall 2017311280013 -T-R---1330-1520A310LectureStephanie Koonar
--W----0830-1025L104ExamStephanie Koonar
Summer 20172034200110 --W----1330-1620B155LectureJarrett Vaughan
---R---1100-1255L104ExamJarrett Vaughan, Manish Bhatia
Spring 2017111130014 M-W----1230-1420B245LectureStephanie Koonar
----F--1830-2125B015ExamStephanie Koonar