Langara Course Information

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MARK 2400: Integrated Marketing Communications

Course FormatLecture 4.0 h + Seminar 0.0 h + Lab 0.0 h
Credits3.0

This course builds on the essential marketing concepts by focusing on the promotional elements in marketing strategy known as Integrated Marketing Communications. Topics include effective integration of advertising, social media, direct/internet marketing, sales promotion, public relations, event marketing and personal selling. Students will be comfortable evaluating the strengths and weaknesses of each element of the promotion mix and be able to recommend the appropriate mix for a given situation. In addition we will cover; the role of IMC, the IMC strategic planning process, budgeting, creative development, media strategy, execution and evaluation. The material will be taught using lectures, case studies, guest speakers and assignments.

Students will receive credit for only one of MARK 2323 or 2400.

Prerequisite(s): A minimum "C-" grade in MARK 1115; and one of the following: a minimum 67% in English First Peoples 12, English Studies 12, Literary Studies 12, or equivalent; a university-level English or communications course for which Langara awards transfer credit; a minimum "C" grade in ENGL 1120; a minimum "C-" grade in ENGL 1121; an "S" grade in ENGL 1107, 1108, or 1110; a minimum Level 3 on the LET; LEAP 8; LPI with a minimum 26 on the essay and one of 5 in English usage, 5 in sentence structure, or 10 in reading comprehension; or a minimum "C-" grade in PUBL 1115 and 1155.


Course Attributes:
2nd Year ArtsNo
2nd Year ScienceNo
HumanitiesNo
Lab ScienceNo
ScienceNo
Social ScienceNo
University
Transferable		Yes
Other Attributes:
Offered online:No
Preparatory course:No
Repeat limit2
Additional fees:$16.85
First offered:Spring 2007
Last offered:Fall 2025
Registration
restrictions:		P
Outline(s):

MARK 2400 - Summer 2022 (v. 1)

Transfer Agreements
CourseDestinationCreditStart to End
MARK 2400BC Institute of TechnologyBCIT MKTG 2202 (4) 20180101 to present
MARK 2400Capilano UniversityCAPU BMKT 261 (3) 20060901 to present
MARK 2400Kwantlen Polytechnic UniversityKPU MRKT 2401 (3) 20060901 to present
MARK 2400Okanagan CollegeOC BUAD 266 (3) 20190501 to present
MARK 2400Simon Fraser UniversitySFU BUS 1XX (3) 20060901 to present
MARK 2400Thompson Rivers UniversityTRU MKTG 4480 (3) 20140901 to present
MARK 2400Trinity Western UniversityTWU BUSI 2XX (3) 20090501 to present
MARK 2400UBCOUBCO MGMT_O 2nd (3) 20120901 to present
MARK 2400UBCVUBCV COMM_V 2nd (3) Not for credit in Commerce.20060901 to present
MARK 2400University of the Fraser ValleyUFV BUS 2XX (3) 20130501 to present
MARK 2400University of VictoriaUVIC COM 2XX (1.5) 20060901 to present
MARK 2400Athabasca UniversityAU MKTG 3XX (3) 20170901 to present
Inactive Transfer Agreements (click to open)

Note: If you took courses within the period stated below, you can still transfer those credits.

CourseDestinationCreditStart to End
MARK 2400Coast Mountain CollegeCMTN MARK 251 (3) 20070101 to 20180430
MARK 2400Douglas CollegeDOUG MARK 2XXX (3) 20090501 to 20120831
MARK 2400Douglas CollegeDOUG MARK 3340 (3) 20060901 to 20090430
MARK 2400Thompson Rivers UniversityTRU MKTG 150 (3) 20060901 to 20100831
MARK 2400University of the Fraser ValleyUFV BUS 1XX (3) 20060901 to 20130430

Offerings of this course:

SemesterCRNSectionSeatsWaitlistDaysTimeRoomTypeInstructor
Fall 202530026M0140N/A--W----1030-1220 Lecture. TBA
--------WWWLecture. TBA
Summer 202520142001102-T-R---1430-1620B247Lecture. TBA
Spring 2025108400010 -T-R---1030-1220B149LectureNina Winham
--W----0830-1025B019ExamNina Winham
Fall 202430411M014 ---R---1230-1420A306LectureFrederica Jensen
--------WWWLectureFrederica Jensen
M------0830-1025L303ExamFrederica Jensen
Summer 20242058100114 --W----1830-2120B153LectureMario Ramos
M------1830-2025B153ExamMario Ramos
Spring 2024102320012 M------1830-2120B149LectureFrancisco Romero
----F--1830-2025A275ExamFrancisco Romero
Fall 202331025M0162---R---1230-1420B248LectureFrederica Jensen
--------WWWLectureFrederica Jensen
-T-----1100-1255A364ExamFrederica Jensen
Spring 2023106260017 --W----1830-2120B253LectureFrancisco Romero
-----S-0900-1055B015ExamFrancisco Romero
Fall 202230950M014 ---R---1630-1820B251LectureFrederica Jensen
--------WWWLectureFrederica Jensen
----F--1600-1755L103ExamFrederica Jensen
Spring 20221075100114 --W----1830-2120B254LectureFrancisco Romero
-----S-1300-1455L303ExamFrancisco Romero
Fall 202130083M0124-T-----1630-1820B253LectureFrederica Jensen
--------WWWLectureFrederica Jensen
---R---1330-1525L103ExamFrederica Jensen
Spring 202110606W014 -T-----1830-2020WWWWWWAnne DeWolfe
--------WWWWWWAnne DeWolfe
-T-----1830-2025WWWExamAnne DeWolfe
Fall 202031486W0129-T-----1630-1820WWWWWWFrederica Jensen
--------WWWWWWFrederica Jensen
M------0830-1025WWWExamFrederica Jensen
Summer 202020923W015 --W----0930-1220WWWWWWFrederica Jensen
M------1100-1255WWWExamFrederica Jensen
Spring 20201129700122 M------1830-2120B153LectureFrederica Jensen
M------1830-2025B015ExamFrederica Jensen
Fall 2019304710013 -T-R---1630-1820A363CLectureAnne DeWolfe
M------1100-1255L103ExamAnne DeWolfe
Summer 2019200550011 --W----0930-1220A272LectureFrederica Jensen
---R---1600-1755L103ExamFrederica Jensen
Spring 2019101550012 M-W----1030-1220B010LectureFrederica Jensen
-T-----0830-1025L303ExamFrederica Jensen
Fall 2018312710022 ----F--1030-1320B252LectureFrederica Jensen
----F--0830-1025L303ExamFrederica Jensen
Fall 20183099300113 -T-R---1630-1820B008LectureAnne DeWolfe
----F--0830-1025B015ExamAnne DeWolfe
Summer 201820497001015--W----0930-1220C508LectureFrederica Jensen
---R---0830-1025B015ExamFrederica Jensen
Spring 201810399001113-T-R---1430-1620B247LectureStephanie Koonar
----F--1330-1525L103ExamStephanie Koonar
Fall 2017303120017 -T-----1030-1220A255LectureStephanie Koonar
---R---1030-1220A368LectureStephanie Koonar
M------1330-1525L104ExamStephanie Koonar
Summer 2017203350018 --W----0930-1220B245LectureJarrett Vaughan
---R---1100-1255L103ExamJarrett Vaughan
Spring 2017106440013 M-W----1030-1220B246LectureStephanie Koonar
--W----1330-1525L103ExamStephanie Koonar
Fall 2016309230016 -T-R---1430-1620B246LectureStephanie Koonar
M------0830-1025B254ExamStephanie Koonar
Summer 20162041300110 M------1800-2120B252LectureJarrett Vaughan
----F--1830-2025L104ExamJarrett Vaughan
Spring 20161044100113 M-W----0830-1020B253LectureJarrett Vaughan
----F--1600-1755B019ExamJarrett Vaughan
Fall 20153072200143-T-R---1030-1220B252LectureJarrett Vaughan
M------0830-1025C212ExamJarrett Vaughan
Summer 201520348001214M------1800-2050B253LectureJarrett Vaughan
-T-----1830-2025B019ExamJarrett Vaughan
Spring 2015106540016 -T-R---1030-1220B153LectureStephanie Koonar
-T-----1100-1255B153ExamStephanie Koonar
Fall 20143094900227 -T-R---0830-1020B253LectureJarrett Vaughan
---R---1330-1525L103ExamJarrett Vaughan
Fall 20143090200116 -T-R---1030-1220B146LectureStephanie Koonar
---R---1330-1525B016ExamStephanie Koonar
Summer 20142025700139M------1800-2050B251LectureKenneth Wong
----F--1830-2025B014ExamKenneth Wong
Spring 20141023000123-T-R---1030-1220B148LectureStephanie Koonar
---R---0830-1025B148ExamStephanie Koonar
Fall 2013307230012 -T-R---1030-1220B148LectureStephanie Koonar
----F--0830-1025B010ExamStephanie Koonar
Summer 2013202360011N/AM------1830-2120B254LectureKenneth Wong
--W----1830-2025B254ExamKenneth Wong
Spring 2013103190014N/A-T-R---1030-1220B146LectureStephanie Koonar
---R---0830-1025B147ExamStephanie Koonar
Fall 2012308020014N/A-T-R---1030-1220B146LectureStephanie Koonar
---R---1100-1255B147ExamStephanie Koonar
Summer 2012202060011N/AM------1830-2120B252LectureKenneth Wong
-T-----1830-2025B148ExamKenneth Wong
Spring 2012103060012 -T-R---1030-1220B153LectureStephanie Koonar
--W----0830-1025B148ExamStephanie Koonar
Fall 2011309200010N/A-T-R---1030-1220B148LectureStephanie Koonar
---R---0830-1025B148ExamStephanie Koonar
Summer 2011203440010N/AM------1830-2120B251LectureJohn Falcus
---R---1830-2025A310ExamJohn Falcus
Spring 2011108350018N/A-T-R---1030-1220B146LectureStephanie Koonar
---R---1600-1755B148ExamStephanie Koonar
Summer 2010203260011N/AM------1830-2120B254LectureSandra Biggerstaff
-T-----1830-2025B148ExamSandra Biggerstaff
Spring 2010108540011N/A-T-R---1030-1220B251LectureStephanie Koonar
Summer 2009203290010N/AM------1830-2125B253LectureStephanie Koonar
Spring 2009106150020N/A-T-R---1430-1625B253LectureStephanie Koonar
Spring 2009106140013N/A-T-R---1030-1225B253LectureStephanie Koonar
Summer 2008202720015N/AM------1830-2125B253LectureStephanie Koonar
Spring 2008105420022N/A-T-R---1030-1225L342LectureStephanie Koonar
Spring 2008105410012N/A-T-R---1330-1525B252LectureStephanie Koonar
Summer 2007200980016N/AM------1830-2125B247LectureStephanie Koonar
Spring 2007109310021N/AMTWR---1230-1325B155LectureStephanie Koonar
Spring 2007109300012N/AMT-R---1430-1525A320LectureStephanie Koonar
--W----1430-1525A327LectureStephanie Koonar