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MARK 2100: Marketing Research

Course FormatLecture 3.0 h + Seminar 1.0 h + Lab 0.0 h
Credits3.0

This course examines contemporary research methods employed in business. Emphasis is placed on understanding the process of business research and how it relates to hypothesis development, problem investigation, and management questions. The major tools and techniques in primary and secondary research are examined with special emphasis on the Internet as an effective research tool.

Students will receive credit for only one of MARK 2100 or 2327.

Prerequisite(s): A minimum "C" grade in STAT 1123, 1124, or 1181; English Requirement, one of the following: a minimum 67% in English First Peoples 12, English Studies 12, Literary Studies 12, or equivalent; a university-level English or communications course for which Langara awards transfer credit; a minimum "C" in ENGL 1120; a minimum "C-" in ENGL 1121; a "S" in one of ENGL 1107, 1108, or 1110; a minimum Level 3 on the LET; LEAP 8; LPI with a minimum 26 on the essay and one of 5 in English usage, 5 in sentence structure, or 10 in reading comprehension.


Course Attributes:
2nd Year ArtsNo
2nd Year ScienceNo
HumanitiesNo
Lab ScienceNo
ScienceNo
Social ScienceNo
University
Transferable		Yes
Other Attributes:
Offered online:No
Preparatory course:No
Repeat limit2
Additional fees:$16.85
First offered:Fall 2006
Last offered:Fall 2025
Registration
restrictions:		P
Outline(s):

MARK 2100 - Summer 2022 (v. 1)

Transfer Agreements
CourseDestinationCreditStart to End
MARK 2100Camosun CollegeCAMO MARK 210 (3) 20130101 to present
MARK 2100Capilano UniversityCAPU BMKT 360 (3) 20030501 to present
MARK 2100College of the RockiesCOTR MGMT 318 (3) 20200901 to present
MARK 2100Douglas CollegeDOUG MARK 4441 (3) 20120901 to present
MARK 2100Okanagan CollegeOC BUAD 210 (3) 20110901 to present
MARK 2100Simon Fraser UniversityNo credit 20060901 to present
MARK 2100Thompson Rivers UniversityTRU MKTG 3480 (3) 20140901 to present
MARK 2100Trinity Western UniversityTWU BUSI 2XX (3) 20090501 to present
MARK 2100UBCOUBCO MGMT_O 2nd (3) 20140901 to present
MARK 2100UBCVUBCV COMM_V 2nd (3) 20060901 to present
MARK 2100University Canada WestUCW MRKT 225 (3) 20190901 to present
MARK 2100University of the Fraser ValleyUFV BUS 320 (3) 20070101 to present
MARK 2100University of Northern BCUNBC COMM 2XX (3) 20060901 to present
MARK 2100University of VictoriaUVIC COM 2XX (1.5) 20060901 to present
MARK 2100Vancouver Island UniversityVIU MARK 2nd (3) Exemption VIU MARK 366 (0)20250501 to present
Inactive Transfer Agreements (click to open)

Note: If you took courses within the period stated below, you can still transfer those credits.

CourseDestinationCreditStart to End
MARK 2100Douglas CollegeDOUG MARK 2XXX (3) 20060901 to 20120831
MARK 2100Thompson Rivers UniversityTRU MNGT 2300 (3) 20100901 to 20140831
MARK 2100Thompson Rivers UniversityTRU MNGT 230 (3) 20060901 to 20100831
MARK 2100University of the Fraser ValleyUFV BUS 1XX (3) Elective for Business certificate and diploma programs20060901 to 20061231
MARK 2100Vancouver Island UniversityVIU MARK 366 (3) 20230101 to 20250430

Offerings of this course:

SemesterCRNSectionSeatsWaitlistDaysTimeRoomTypeInstructor
Fall 202530025M0240N/AM------1030-1220 Lecture. TBA
--------WWWLecture. TBA
Fall 202530024M0140N/A---R---1430-1620 Lecture. TBA
--------WWWLecture. TBA
Summer 202520141001015M-W----1030-1220B252Lecture. TBA
Spring 202511252M0319 -T-----1230-1420A274LectureManish Bhatia
--------WWWLectureManish Bhatia
----F--0830-1025B253ExamJarrett Vaughan, Manish Bhatia
Spring 202510838M020 --W----1630-1820B248LectureManish Bhatia
--------WWWLectureManish Bhatia
----F--0830-1025B254ExamManish Bhatia
Spring 202510837M013 -T-----1230-1420B253LectureJohn Falcus
--------WWWLectureJohn Falcus
----F--0830-1025L303ExamJohn Falcus
Fall 202430409M023 M------1030-1220B253LectureJohn Falcus
--------WWWLectureJohn Falcus
-T-----0830-1025L304ExamJohn Falcus, Stephanie Koonar
Fall 202430410M0131---R---1430-1620A306LectureJohn Falcus
--------WWWLectureJohn Falcus
-T-----0830-1025L303ExamJohn Falcus
Summer 20242058000108M-W----1430-1620B155LectureManish Bhatia
---R---0830-1025B155ExamManish Bhatia
Spring 202410227W0117 -T-----1030-1220WWWWWWJohn Falcus
--------WWWWWWJohn Falcus
---R---1330-1525A366ExamAnne DeWolfe, John Falcus
Spring 202410226M0210 --W----1630-1820B248LectureManish Bhatia
--------WWWLectureManish Bhatia
---R---1330-1525B245ExamManish Bhatia
Spring 202410225M013 ---R---1230-1420B149LectureJohn Falcus
--------WWWLectureJohn Falcus
---R---1330-1525A364ExamJohn Falcus
Fall 202331024W013 -T-----1430-1620WWWWWWJohn Falcus
--------WWWWWWJohn Falcus
---R---1100-1255B019ExamJohn Falcus, Kevin James
Fall 2023310230017 M-W----1030-1220B026LectureJohn Falcus
---R---1100-1255B015ExamJohn Falcus
Summer 202320188W0110 ---R---1830-2020WWWWWWManish Bhatia
--------WWWWWWManish Bhatia
---R---1830-2025L304ExamManish Bhatia
Summer 202320187M018 --W----1030-1220B155LectureManish Bhatia
--------WWWLectureManish Bhatia
M------0830-1025A366ExamManish Bhatia
Spring 202310625W0117 -T-----1030-1220WWWWWWJohn Falcus
--------WWWWWWJohn Falcus
-----S-0900-1055B019ExamJohn Falcus
Spring 202310624M0215 --W----1630-1820B254LectureManish Bhatia
--------WWWLectureManish Bhatia
--W----0830-1025L304ExamManish Bhatia
Spring 202310623M0121 ---R---1230-1420B023LectureJohn Falcus
--------WWWLectureJohn Falcus
--W----0830-1025L303ExamJohn Falcus
Fall 202230948W0118-T-----1430-1620WWWWWWJohn Falcus
--------WWWWWWJohn Falcus
---R---1600-1755A366ExamJohn Falcus, Kevin James
Fall 20223094700116 M-W----1030-1220A334LectureJohn Falcus
---R---1600-1755L303ExamJohn Falcus
Summer 202220295W0142---R---1830-2020WWWWWWManish Bhatia
--------WWWWWWManish Bhatia
-T-----1830-2025WWWExamManish Bhatia
Summer 20222029400127 M-W----1030-1220B149LectureManish Bhatia
-T-----0830-1025A366ExamFrederica Jensen, Manish Bhatia
Spring 202210749W0221--------WWWWWWJohn Falcus
---R---1830-2025WWWExamJohn Falcus
Spring 202210748W010 --------WWWWWWJohn Falcus
---R---1830-2025WWWExamJohn Falcus
Spring 20221074600117 -T-R---1030-1220A368LectureJohn Falcus
----F--1330-1525L103ExamJohn Falcus
Fall 202130082W0112-T-----1430-1620WWWWWWJohn Falcus
--------WWWWWWJohn Falcus
---R---0830-1025WWWExamJohn Falcus
Fall 20213008100119 M-W----1030-1220B032LectureJohn Falcus
---R---0830-1025B019ExamJohn Falcus
Summer 202120259W021 ---R---1830-2020WWWWWWManish Bhatia
--------WWWWWWManish Bhatia
---R---1830-2025WWWExamManish Bhatia
Summer 202120258W0135--W----1230-1420WWWWWWManish Bhatia
--------WWWWWWManish Bhatia
---R---1830-2025WWWExamManish Bhatia
Spring 202110603W022 --------WWWWWWJohn Falcus
-----S-0900-1055WWWExamJohn Falcus
Spring 202110602W011 -T-----1630-1820WWWWWWJohn Falcus
--------WWWWWWJohn Falcus
M------1330-1525WWWExamJohn Falcus
Fall 202031485W0316 ---R---1630-1820WWWWWWJohn Falcus
--------WWWWWWJohn Falcus
-T-----0830-1025WWWExamJohn Falcus
Fall 202031484W02CancelN/A-------- WWW
Fall 202031483W012 --W----1030-1220WWWWWWJohn Falcus
--------WWWWWWJohn Falcus
-T-----0830-1025WWWExamJohn Falcus
Summer 202020921W0225-T-----1830-2120WWWWWWManish Bhatia
----F--1830-2025WWWExamManish Bhatia
Summer 202020919W0116M-W----1230-1420WWWWWWManish Bhatia
-T-----1100-1255WWWExamManish Bhatia
Spring 202011295W0130 --------WWWWWWJohn Falcus
--W----1830-2025L304ExamJohn Falcus, Manish Bhatia
Spring 2020112940023 -T-R---1630-1820B246LectureJohn Falcus
--W----0830-1025A364ExamJohn Falcus
Spring 2020112920019 ---R---1830-2120B251LectureJohn Falcus
--W----1830-2025L303ExamJohn Falcus
Fall 20193046900212M-W----1030-1220C510LectureJohn Falcus
---R---0830-1025L104ExamFrederica Jensen, John Falcus
Fall 2019304680012 -T-R---1430-1620C412LectureJohn Falcus
---R---0830-1025L103ExamJohn Falcus
Summer 2019200530022 M-W----1230-1420B009LectureManish Bhatia
--W----1100-1255L103ExamManish Bhatia
Summer 2019200520013 -T-----1830-2120B246LectureManish Bhatia
---R---1830-2025L103ExamManish Bhatia
Spring 20191015300218-T-R---1630-1820B247LectureJohn Falcus
--W----0830-1025L304ExamJohn Falcus
Spring 20191015200101---R---1830-2120B246LectureJohn Falcus
-----S-1300-1455B019ExamJohn Falcus
Fall 201831273W0112 --------WWWWWWJohn Falcus
---R---1830-2025B015ExamJohn Falcus
Fall 20183098500351M-W----1030-1220A237LecturePaul Leigh
-----S-0900-1055B015ExamPaul Leigh
Fall 201830984002CancelN/A
Fall 20183098300109-T-R---1430-1620B030LectureJohn Falcus
-----S-0900-1055B019ExamJohn Falcus
Summer 20182080000414 -T-----1830-2120B254LectureJohn Falcus
---R---1830-2025L104ExamJohn Falcus
Summer 20182072900332M-W----1230-1420C410LectureManish Bhatia
M------1100-1255L104ExamManish Bhatia, Ronald Prasad
Summer 20182072800234-T-R---1430-1620B010LectureManish Bhatia
M------1100-1255L103ExamManish Bhatia
Summer 20182049500151-T-----1830-2120B252LectureManish Bhatia
---R---1830-2025L103ExamManish Bhatia
Spring 201810397002025-T-R---1030-1220A339LectureJohn Falcus
---R---1330-1525C213ExamJohn Falcus
Spring 201810396001021-T-----1830-2120B246LectureJohn Falcus
-----S-0900-1055L103ExamJohn Falcus
Fall 201731122002127M-W----1230-1420B022LectureManish Bhatia
---R---1100-1255L104ExamManish Bhatia
Fall 201730311001015----F--0930-1220A352LectureJohn Falcus
---R---1100-1255L103ExamJohn Falcus
Summer 201720334002019-T-R---1230-1420B032LectureJohn Falcus
-T-----1330-1525B019ExamJohn Falcus
Summer 201720333001021-T-----1830-2120B021LectureJohn Falcus
-T-----1830-2025L303ExamJohn Falcus
Spring 20171120000243M------1830-2120B253LectureManish Bhatia
-T-----1830-2025L104ExamManish Bhatia
Spring 201710642001210-T-----1830-2120B253LectureJohn Falcus
-T-----1830-2025L103ExamJohn Falcus
Fall 201630922001122-T-R---1030-1220C412LectureManish Bhatia
---R---0830-1025C212ExamManish Bhatia
Summer 2016204640029 -T-R---1230-1420B253LectureJohn Falcus
---R---0830-1025L104ExamJohn Falcus
Summer 20162041200115-T-----1830-2120B253LectureJohn Falcus
--W----1830-2025B019ExamJohn Falcus
Spring 20161043800139--W----1830-2120B251LectureJohn Falcus
M------1830-2025B019ExamJohn Falcus
Fall 20153099200213 -T-R---1630-1820B254LectureManish Bhatia
----F--1330-1525A219ExamHong Chow, Manish Bhatia
Fall 20153068100121M-W----1030-1220C508LectureManish Bhatia
----F--1330-1525A217ExamManish Bhatia
Summer 2015203470018 -T-----1830-2120B251LectureJohn Falcus
----F--1830-2025B015ExamJohn Falcus
Spring 201510653W0120 --------WWWWWWJohn Falcus
-T-----1830-2025L103ExamJohn Falcus
Spring 20151065200121 M-W----1630-1820B146LectureJohn Falcus
-T-----1830-2025L103ExamJohn Falcus
Fall 201430900W011 --------WWWWWWStephanie Koonar
---R---1830-2025L103ExamStephanie Koonar
Fall 20143094800131M-W----1630-1820B251LectureManish Bhatia
M------0830-1025B022ExamManish Bhatia
Summer 201420205W01168--------WWWWWWJohn Falcus
-T-----1830-2025B015ExamJohn Falcus
Summer 20142020300156-T-R---1430-1620B253LectureJohn Falcus
M------0830-1025B019ExamJohn Falcus
Spring 201410229W0114 --------WWWWWWJohn Falcus
--W----1830-2025L104ExamJohn Falcus, Marianne Gianacopoulos
Spring 20141022800217 --W----1830-2120B246LectureJohn Falcus
--W----1830-2025L103ExamJohn Falcus
Spring 20141022700148M-W----1230-1420B146LectureJohn Falcus
-----S-1300-1455B019ExamJohn Falcus
Fall 201330722W016 --------WWWWWWJuan Caldera-Noriega
----F--1830-2025B015ExamJuan Caldera-Noriega
Fall 20133072100212 M-W----1430-1620B152LectureJuan Caldera-Noriega
----F--1600-1755B015ExamJuan Caldera-Noriega, Ronald Shay
Fall 2013307200013 -T-R---1230-1420B152LectureJuan Caldera-Noriega
----F--1600-1755B019ExamKandey Larden
Summer 201320235W015N/A--------WWWWWWJohn Falcus
---R---1100-1255L103ExamJohn Falcus
Summer 2013202340015N/A-T-R---1430-1620B152LectureJohn Falcus
-----S-0900-1055L103ExamJohn Falcus
Spring 201310318W013N/A--------WWWWWWJohn Falcus
-T-----1830-2025GYMExamJohn Falcus
Spring 2013103170015N/A--W----1830-2120B246LectureJohn Falcus
-T-----1830-2025GYMExamJohn Falcus
Fall 201230853W016N/A--------WWWWWWJohn Falcus
----F--1830-2025B152ExamJohn Falcus
Fall 2012307430022N/AM-W----1430-1620B153LectureJohn Falcus
M------1330-1525GYMExamJohn Falcus
Fall 2012307420016N/A-T-R---1230-1420B148LectureJohn Falcus
M------1330-1525GYMExamJohn Falcus
Summer 201220191WA13N/A--------WWWWWWStephanie Koonar
Summer 201220212002CancelN/A-T-----1830-2120 Lecture
Summer 201220213001CancelN/A-T-R---1030-1220 Lecture
Spring 201210305W011 --------WWWWWWJohn Falcus
---R---1830-2025WWWExamJohn Falcus
Spring 2012103040013 --W----1830-2120B252LectureJohn Falcus
---R---1830-2025B148ExamJohn Falcus
Fall 201130919W010N/A--------WWWWWWStephanie Koonar
M------1830-2025WWWExamStephanie Koonar
Fall 2011309180010N/A-T-R---1430-1620B152LectureJohn Falcus
---R---1330-1525A347ExamJohn Falcus
Summer 2011203430010N/A-T-R---1030-1220B153LectureJohn Falcus
-T-----0830-1025A310ExamJohn Falcus
Spring 201110834W011N/A--------WWWWWWStephanie Koonar
-T-----1830-2025WWWExamStephanie Koonar
Spring 2011108330010N/A--W----1830-2120B152LectureJohn Falcus
-T-----1830-2025B152ExamJohn Falcus
Fall 201030886W014N/A--------WWWWWWStephanie Koonar
---R---1830-2025WWWExamStephanie Koonar
Fall 2010308880031N/A--W----1830-2120B251LectureDouglas White
---R---1830-2025B251ExamDouglas White
Fall 2010308870023N/AM-W----1430-1620B252LectureDouglas White
---R---1830-2025B252ExamJim Tehranian
Summer 201020364WA10N/A--------WWWWWWStephanie Koonar
Summer 2010203250011N/A--W----1830-2120B253LectureDouglas White
----F--1830-2025B153ExamDouglas White
Spring 201010920W011N/A--------WWWWWWStephanie Koonar
Spring 2010108530012N/A--W----1830-2120B245LectureDouglas White
Fall 2009301480030N/A--W----1830-2120B251LectureDouglas White
Fall 2009301470020N/AM-W----1430-1620B252LectureDouglas White
Fall 2009301460011N/A-T-R---1030-1220B252LectureStephanie Koonar
Summer 2009203280010N/A--W----1830-2125B253LectureDouglas White
Spring 2009106130013N/A--W----1830-2125B246LectureDouglas White
Fall 2008309010031N/A--W----1830-2125B152LectureDouglas White
Fall 2008309000020N/AM-W----1430-1625B016LectureDouglas White
Fall 2008308990010N/AM-W----1230-1425B016LectureDouglas White
Summer 2008202710012N/A--W----1830-2125B154LectureDouglas White
Spring 2008105400010N/A--W----1830-2125B146LectureDouglas White
Fall 2007303090030N/AM------1830-2125B146LectureDouglas White
Fall 2007303080021N/AM-W----1430-1625B146LectureDouglas White
Fall 2007303070010N/AM-W----1230-1425B146LectureDouglas White
Spring 2007109920010N/A--W----1830-2125B146LectureDouglas White
Fall 2006310050010N/AM-W----1430-1625A320LectureDouglas White