subjects > MARK > MARK 2100

MARK 2100: Marketing Research

This course examines contemporary research methods employed in business. Emphasis is placed on understanding the process of business research and how it relates to hypothesis development, problem investigation, and management questions. The major tools and techniques in primary and secondary research are examined with special emphasis on the Internet as an effective research tool.

Students will receive credit for only one of MARK 2100 or 2327.

Prerequisite(s): A minimum "C" grade in STAT 1123, 1124, or 1181; English Requirement, one of the following: a minimum 67% in English First Peoples 12, English Studies 12, Literary Studies 12, or equivalent; a university-level English or communications course for which Langara awards transfer credit; a minimum "C" in ENGL 1120; a minimum "C-" in ENGL 1121; a "S" in one of ENGL 1107, 1108, or 1110; a minimum Level 3 on the LET; LEAP 8; LPI with a minimum 26 on the essay and one of 5 in English usage, 5 in sentence structure, or 10 in reading comprehension.

Course Information:

Credits:

3.0

Additional Fees:

$16.55

Repeat Limit:

2

Lecture Hours:

3.0

Seminar Hours:

1.0

Lab Hours:

0.0

Offered online:

False

Course outline(s):

MARK 2100 - Summer 2022 (v. 1)


2AR 2SC HUM LSC SCI SOC UT
False False False False False False True

Transfers:

Course Destination Credit Start/End
MARK 2100 CAMO CAMO MARK 210 (3) 20130101 to Present
MARK 2100 CAPU CAPU BMKT 360 (3) 20030501 to Present
MARK 2100 COTR COTR MGMT 318 (3) 20200901 to Present
MARK 2100 DOUG DOUG MARK 4441 (3) 20120901 to Present
MARK 2100 OC OC BUAD 210 (3) 20110901 to Present
MARK 2100 SFU No credit 20060901 to Present
MARK 2100 TRU TRU MKTG 3480 (3) 20140901 to Present
MARK 2100 TWU TWU BUSI 2XX (3) 20090501 to Present
MARK 2100 UBCO UBCO MGMT_O 2nd (3) 20140901 to Present
MARK 2100 UBCV UBCV COMM_V 2nd (3) 20060901 to Present
MARK 2100 UCW UCW MRKT 225 (3) 20190901 to Present
MARK 2100 UFV UFV BUS 320 (3) 20070101 to Present
MARK 2100 UNBC UNBC COMM 2XX (3) 20060901 to Present
MARK 2100 UVIC UVIC COM 2XX (1.5) 20060901 to Present
MARK 2100 VIU VIU MARK 366 (3) 20230101 to Present

Inactive Transfers:

Course Destination Credit Start/End
MARK 2100 DOUG DOUG MARK 2XXX (3) 20060901 to 20120831
MARK 2100 TRU TRU MNGT 2300 (3) 20100901 to 20140831
MARK 2100 TRU TRU MNGT 230 (3) 20060901 to 20100831
MARK 2100 UFV UFV BUS 1XX (3) Elective for Business certificate and diploma programs 20060901 to 20061231

Current Offerings:

Semester CRN Section Seats Waitlist Days Time Room Type Instructor
2024 30 30410 M01 11 6 ---R--- 1430-1620 A306 Lecture John Falcus
------- - WWW Lecture John Falcus
2024 30 30409 M02 10 4 M------ 1030-1220 B253 Lecture John Falcus
------- - WWW Lecture John Falcus

Previous Offerings:

Semester Seats Waitlist Days Time Room Type Instructor
2024 20 0 8 M-W---- 1430-1620 B155 Lecture Manish Bhatia
---R--- 0830-1025 B155 Exam Manish Bhatia
2024 10 16 N/A -T----- 1030-1220 WWW WWW John Falcus
------- - WWW WWW John Falcus
---R--- 1330-1525 A366 Exam Anne DeWolfe, John Falcus
2024 10 10 N/A --W---- 1630-1820 B248 Lecture Manish Bhatia
------- - WWW Lecture Manish Bhatia
---R--- 1330-1525 B245 Exam Manish Bhatia
2024 10 3 N/A ---R--- 1230-1420 B149 Lecture John Falcus
------- - WWW Lecture John Falcus
---R--- 1330-1525 A364 Exam John Falcus
2023 30 3 N/A -T----- 1430-1620 WWW WWW John Falcus
------- - WWW WWW John Falcus
---R--- 1100-1255 B019 Exam John Falcus, Kevin James
2023 30 7 N/A M-W---- 1030-1220 B026 Lecture John Falcus
---R--- 1100-1255 B015 Exam John Falcus
2023 20 10 N/A ---R--- 1830-2020 WWW WWW Manish Bhatia
------- - WWW WWW Manish Bhatia
---R--- 1830-2025 L304 Exam Manish Bhatia
2023 20 8 N/A --W---- 1030-1220 B155 Lecture Manish Bhatia
------- - WWW Lecture Manish Bhatia
M------ 0830-1025 A366 Exam Manish Bhatia
2023 10 17 N/A -T----- 1030-1220 WWW WWW John Falcus
------- - WWW WWW John Falcus
-----S- 0900-1055 B019 Exam John Falcus
2023 10 15 N/A --W---- 1630-1820 B254 Lecture Manish Bhatia
------- - WWW Lecture Manish Bhatia
--W---- 0830-1025 L304 Exam Manish Bhatia
2023 10 21 N/A ---R--- 1230-1420 B023 Lecture John Falcus
------- - WWW Lecture John Falcus
--W---- 0830-1025 L303 Exam John Falcus
2022 30 1 8 -T----- 1430-1620 WWW WWW John Falcus
------- - WWW WWW John Falcus
---R--- 1600-1755 A366 Exam John Falcus, Kevin James
2022 30 16 N/A M-W---- 1030-1220 A334 Lecture John Falcus
---R--- 1600-1755 L303 Exam John Falcus
2022 20 4 2 ---R--- 1830-2020 WWW WWW Manish Bhatia
------- - WWW WWW Manish Bhatia
-T----- 1830-2025 WWW Exam Manish Bhatia
2022 20 27 N/A M-W---- 1030-1220 B149 Lecture Manish Bhatia
-T----- 0830-1025 A366 Exam Frederica Jensen, Manish Bhatia
2022 10 2 1 ------- - WWW WWW John Falcus
---R--- 1830-2025 WWW Exam John Falcus
2022 10 0 N/A ------- - WWW WWW John Falcus
---R--- 1830-2025 WWW Exam John Falcus
2022 10 17 N/A -T-R--- 1030-1220 A368 Lecture John Falcus
----F-- 1330-1525 L103 Exam John Falcus
2021 30 1 2 -T----- 1430-1620 WWW WWW John Falcus
------- - WWW WWW John Falcus
---R--- 0830-1025 WWW Exam John Falcus
2021 30 19 N/A M-W---- 1030-1220 B032 Lecture John Falcus
---R--- 0830-1025 B019 Exam John Falcus
2021 20 1 N/A ---R--- 1830-2020 WWW WWW Manish Bhatia
------- - WWW WWW Manish Bhatia
---R--- 1830-2025 WWW Exam Manish Bhatia
2021 20 3 5 --W---- 1230-1420 WWW WWW Manish Bhatia
------- - WWW WWW Manish Bhatia
---R--- 1830-2025 WWW Exam Manish Bhatia
2021 10 2 N/A ------- - WWW WWW John Falcus
-----S- 0900-1055 WWW Exam John Falcus
2021 10 1 N/A -T----- 1630-1820 WWW WWW John Falcus
------- - WWW WWW John Falcus
M------ 1330-1525 WWW Exam John Falcus
2020 30 16 N/A ---R--- 1630-1820 WWW WWW John Falcus
------- - WWW WWW John Falcus
-T----- 0830-1025 WWW Exam John Falcus
2020 30 Cancel N/A ------- - WWW
2020 30 2 N/A --W---- 1030-1220 WWW WWW John Falcus
------- - WWW WWW John Falcus
-T----- 0830-1025 WWW Exam John Falcus
2020 20 2 5 -T----- 1830-2120 WWW WWW Manish Bhatia
----F-- 1830-2025 WWW Exam Manish Bhatia
2020 20 1 6 M-W---- 1230-1420 WWW WWW Manish Bhatia
-T----- 1100-1255 WWW Exam Manish Bhatia
2020 10 30 N/A ------- - WWW WWW John Falcus
--W---- 1830-2025 L304 Exam John Falcus, Manish Bhatia
2020 10 3 N/A -T-R--- 1630-1820 B246 Lecture John Falcus
--W---- 0830-1025 A364 Exam John Falcus
2020 10 9 N/A ---R--- 1830-2120 B251 Lecture John Falcus
--W---- 1830-2025 L303 Exam John Falcus
2019 30 1 2 M-W---- 1030-1220 C510 Lecture John Falcus
---R--- 0830-1025 L104 Exam Frederica Jensen, John Falcus
2019 30 2 N/A -T-R--- 1430-1620 C412 Lecture John Falcus
---R--- 0830-1025 L103 Exam John Falcus
2019 20 2 N/A M-W---- 1230-1420 B009 Lecture Manish Bhatia
--W---- 1100-1255 L103 Exam Manish Bhatia
2019 20 3 N/A -T----- 1830-2120 B246 Lecture Manish Bhatia
---R--- 1830-2025 L103 Exam Manish Bhatia
2019 10 1 8 -T-R--- 1630-1820 B247 Lecture John Falcus
--W---- 0830-1025 L304 Exam John Falcus
2019 10 0 1 ---R--- 1830-2120 B246 Lecture John Falcus
-----S- 1300-1455 B019 Exam John Falcus
2018 30 12 N/A ------- - WWW WWW John Falcus
---R--- 1830-2025 B015 Exam John Falcus
2018 30 5 1 M-W---- 1030-1220 A237 Lecture Paul Leigh
-----S- 0900-1055 B015 Exam Paul Leigh
2018 30 Cancel N/A
2018 30 0 9 -T-R--- 1430-1620 B030 Lecture John Falcus
-----S- 0900-1055 B019 Exam John Falcus
2018 20 14 N/A -T----- 1830-2120 B254 Lecture John Falcus
---R--- 1830-2025 L104 Exam John Falcus
2018 20 3 2 M-W---- 1230-1420 C410 Lecture Manish Bhatia
M------ 1100-1255 L104 Exam Manish Bhatia, Ronald Prasad
2018 20 3 4 -T-R--- 1430-1620 B010 Lecture Manish Bhatia
M------ 1100-1255 L103 Exam Manish Bhatia
2018 20 5 1 -T----- 1830-2120 B252 Lecture Manish Bhatia
---R--- 1830-2025 L103 Exam Manish Bhatia
2018 10 0 25 -T-R--- 1030-1220 A339 Lecture John Falcus
---R--- 1330-1525 C213 Exam John Falcus
2018 10 0 21 -T----- 1830-2120 B246 Lecture John Falcus
-----S- 0900-1055 L103 Exam John Falcus
2017 30 1 27 M-W---- 1230-1420 B022 Lecture Manish Bhatia
---R--- 1100-1255 L104 Exam Manish Bhatia
2017 30 0 15 ----F-- 0930-1220 A352 Lecture John Falcus
---R--- 1100-1255 L103 Exam John Falcus
2017 20 0 19 -T-R--- 1230-1420 B032 Lecture John Falcus
-T----- 1330-1525 B019 Exam John Falcus
2017 20 0 21 -T----- 1830-2120 B021 Lecture John Falcus
-T----- 1830-2025 L303 Exam John Falcus
2017 10 4 3 M------ 1830-2120 B253 Lecture Manish Bhatia
-T----- 1830-2025 L104 Exam Manish Bhatia
2017 10 2 10 -T----- 1830-2120 B253 Lecture John Falcus
-T----- 1830-2025 L103 Exam John Falcus
2016 30 1 22 -T-R--- 1030-1220 C412 Lecture Manish Bhatia
---R--- 0830-1025 C212 Exam Manish Bhatia
2016 20 9 N/A -T-R--- 1230-1420 B253 Lecture John Falcus
---R--- 0830-1025 L104 Exam John Falcus
2016 20 1 5 -T----- 1830-2120 B253 Lecture John Falcus
--W---- 1830-2025 B019 Exam John Falcus
2016 10 3 9 --W---- 1830-2120 B251 Lecture John Falcus
M------ 1830-2025 B019 Exam John Falcus
2015 30 13 N/A -T-R--- 1630-1820 B254 Lecture Manish Bhatia
----F-- 1330-1525 A219 Exam Hong Chow, Manish Bhatia
2015 30 2 1 M-W---- 1030-1220 C508 Lecture Manish Bhatia
----F-- 1330-1525 A217 Exam Manish Bhatia
2015 20 8 N/A -T----- 1830-2120 B251 Lecture John Falcus
----F-- 1830-2025 B015 Exam John Falcus
2015 10 20 N/A ------- - WWW WWW John Falcus
-T----- 1830-2025 L103 Exam John Falcus
2015 10 21 N/A M-W---- 1630-1820 B146 Lecture John Falcus
-T----- 1830-2025 L103 Exam John Falcus
2014 30 1 N/A ------- - WWW WWW Stephanie Koonar
---R--- 1830-2025 L103 Exam Stephanie Koonar
2014 30 3 1 M-W---- 1630-1820 B251 Lecture Manish Bhatia
M------ 0830-1025 B022 Exam Manish Bhatia
2014 20 16 8 ------- - WWW WWW John Falcus
-T----- 1830-2025 B015 Exam John Falcus
2014 20 5 6 -T-R--- 1430-1620 B253 Lecture John Falcus
M------ 0830-1025 B019 Exam John Falcus
2014 10 14 N/A ------- - WWW WWW John Falcus
--W---- 1830-2025 L104 Exam John Falcus, Marianne Gianacopoulos
2014 10 17 N/A --W---- 1830-2120 B246 Lecture John Falcus
--W---- 1830-2025 L103 Exam John Falcus
2014 10 4 8 M-W---- 1230-1420 B146 Lecture John Falcus
-----S- 1300-1455 B019 Exam John Falcus
2013 30 6 N/A ------- - WWW WWW Juan Caldera-Noriega
----F-- 1830-2025 B015 Exam Juan Caldera-Noriega
2013 30 12 N/A M-W---- 1430-1620 B152 Lecture Juan Caldera-Noriega
----F-- 1600-1755 B015 Exam Juan Caldera-Noriega, Ronald Shay
2013 30 3 N/A -T-R--- 1230-1420 B152 Lecture Juan Caldera-Noriega
----F-- 1600-1755 B019 Exam Kandey Larden
2013 20 5 N/A ------- - WWW WWW John Falcus
---R--- 1100-1255 L103 Exam John Falcus
2013 20 5 N/A -T-R--- 1430-1620 B152 Lecture John Falcus
-----S- 0900-1055 L103 Exam John Falcus
2013 10 3 N/A ------- - WWW WWW John Falcus
-T----- 1830-2025 GYM Exam John Falcus
2013 10 5 N/A --W---- 1830-2120 B246 Lecture John Falcus
-T----- 1830-2025 GYM Exam John Falcus
2012 30 6 N/A ------- - WWW WWW John Falcus
----F-- 1830-2025 B152 Exam John Falcus
2012 30 2 N/A M-W---- 1430-1620 B153 Lecture John Falcus
M------ 1330-1525 GYM Exam John Falcus
2012 30 6 N/A -T-R--- 1230-1420 B148 Lecture John Falcus
M------ 1330-1525 GYM Exam John Falcus
2012 20 3 N/A ------- - WWW WWW Stephanie Koonar
2012 20 Cancel N/A -T----- 1830-2120 Lecture
2012 20 Cancel N/A -T-R--- 1030-1220 Lecture
2012 10 1 N/A ------- - WWW WWW John Falcus
---R--- 1830-2025 WWW Exam John Falcus
2012 10 3 N/A --W---- 1830-2120 B252 Lecture John Falcus
---R--- 1830-2025 B148 Exam John Falcus
2011 30 0 N/A ------- - WWW WWW Stephanie Koonar
M------ 1830-2025 WWW Exam Stephanie Koonar
2011 30 0 N/A -T-R--- 1430-1620 B152 Lecture John Falcus
---R--- 1330-1525 A347 Exam John Falcus
2011 20 0 N/A -T-R--- 1030-1220 B153 Lecture John Falcus
-T----- 0830-1025 A310 Exam John Falcus
2011 10 1 N/A ------- - WWW WWW Stephanie Koonar
-T----- 1830-2025 WWW Exam Stephanie Koonar
2011 10 0 N/A --W---- 1830-2120 B152 Lecture John Falcus
-T----- 1830-2025 B152 Exam John Falcus
2010 30 4 N/A ------- - WWW WWW Stephanie Koonar
---R--- 1830-2025 WWW Exam Stephanie Koonar
2010 30 1 N/A --W---- 1830-2120 B251 Lecture Douglas White
---R--- 1830-2025 B251 Exam Douglas White
2010 30 3 N/A M-W---- 1430-1620 B252 Lecture Douglas White
---R--- 1830-2025 B252 Exam Jim Tehranian
2010 20 0 N/A ------- - WWW WWW Stephanie Koonar
2010 20 1 N/A --W---- 1830-2120 B253 Lecture Douglas White
----F-- 1830-2025 B153 Exam Douglas White
2010 10 1 N/A ------- - WWW WWW Stephanie Koonar
2010 10 2 N/A --W---- 1830-2120 B245 Lecture Douglas White
2009 30 0 N/A --W---- 1830-2120 B251 Lecture Douglas White
2009 30 0 N/A M-W---- 1430-1620 B252 Lecture Douglas White
2009 30 1 N/A -T-R--- 1030-1220 B252 Lecture Stephanie Koonar
2009 20 0 N/A --W---- 1830-2125 B253 Lecture Douglas White
2009 10 3 N/A --W---- 1830-2125 B246 Lecture Douglas White
2008 30 1 N/A --W---- 1830-2125 B152 Lecture Douglas White
2008 30 0 N/A M-W---- 1430-1625 B016 Lecture Douglas White
2008 30 0 N/A M-W---- 1230-1425 B016 Lecture Douglas White
2008 20 2 N/A --W---- 1830-2125 B154 Lecture Douglas White
2008 10 0 N/A --W---- 1830-2125 B146 Lecture Douglas White
2007 30 0 N/A M------ 1830-2125 B146 Lecture Douglas White
2007 30 1 N/A M-W---- 1430-1625 B146 Lecture Douglas White
2007 30 0 N/A M-W---- 1230-1425 B146 Lecture Douglas White
2007 10 0 N/A --W---- 1830-2125 B146 Lecture Douglas White
2006 30 0 N/A M-W---- 1430-1625 A320 Lecture Douglas White