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MARK 4810: Social Media Strategy

Course FormatLecture 4.0 h + Seminar 0.0 h + Lab 0.0 h
Credits3.0

To succeed in today's economy, organizations must incorporate social media into their marketing and business strategies. In this course, students examine the role of social media today and how to use it to meet organizational goals. Through a variety of methods and activities such as lectures, guest speakers, case studies, applied projects, industry certification (e.g. Hootsuite Academy certification) and simulations, students learn the fundamental principles and techniques for designing and developing effective social media goals, objectives, and strategies for all types of organizations.

Students will receive credit for only one of MARK 3150 or 4810. MARK 3150 may not be used to satisfy the MARK 4810 requirement.

Registration in this course is restricted to students admitted to the Post-Degree Diplomas in Business Administration and Marketing Management.

Prerequisite(s): A minimum "C" grade in BUSM 4805 and MARK 4800


Course Attributes:
2nd Year Arts
2nd Year Science
Humanities
Lab Science
Science
Social Science
University
Transferable
Other Attributes:
Offered online:No
Preparatory course:No
Repeat limit2
Additional fees:
First offered:Summer 2015
Last offered:Fall 2025
Registration
restrictions:		RP
Outline(s):

MARK 4810 - Summer 2022 (v. 1)

Transfer Agreements
CourseDestinationCreditStart to End
MARK 4810Kwantlen Polytechnic UniversityNo credit 20240101 to present
Inactive Transfer Agreements (click to open)
CourseDestinationCreditStart to End
No inactive transfer agreements.

Offerings of this course:

SemesterCRNSectionSeatsWaitlistDaysTimeRoomTypeInstructor
Fall 202530031M0226N/A-T-----1430-1620 Lecture. TBA
--------WWWLecture. TBA
Fall 202530030M0126N/A--W----1430-1620 Lecture. TBA
--------WWWLecture. TBA
Summer 202520148M048 -T-----1630-1820L104Lecture. TBA
--------WWWLecture. TBA
Summer 202520147M020 -T-----1430-1620L104Lecture. TBA
--------WWWLecture. TBA
Summer 202520146M018 --W----1430-1620L104Lecture. TBA
--------WWWLecture. TBA
Spring 202510853M046 -T-----1630-1820L104LectureJarrett Vaughan
--------WWWLectureJarrett Vaughan
--W----1830-2125L304ExamJarrett Vaughan, Ronald Shay
Spring 202510852M032 --W----1430-1620L104LectureJarrett Vaughan
--------WWWLectureJarrett Vaughan
--W----1830-2125L304ExamJarrett Vaughan
Spring 202510851M024 -T-----1430-1620L104LectureJarrett Vaughan
--------WWWLectureJarrett Vaughan
--W----1830-2125L303ExamJarrett Vaughan
Spring 202510850M013 M------1430-1620L104LectureJarrett Vaughan
--------WWWLectureJarrett Vaughan
--W----1830-2125L303ExamJarrett Vaughan
Fall 202430425M045 -T-----1630-1820L104LecturePaul Leigh
--------WWWLecturePaul Leigh
-----S-0900-1155L104ExamPaul Leigh
Fall 202430424M031 --W----1230-1420L104LecturePaul Leigh
--------WWWLecturePaul Leigh
-----S-0900-1155L303ExamIvan Surjanovic, Paul Leigh
Fall 202430423M028 -T-----1430-1620L104LecturePaul Leigh
--------WWWLecturePaul Leigh
-----S-0900-1155L104ExamPaul Leigh
Fall 202430422M013 --W----1430-1620L104LecturePaul Leigh
--------WWWLecturePaul Leigh
-----S-0900-1155L103ExamPaul Leigh, Ronald Prasad
Summer 202420591M041 -T-----1630-1820L104LecturePaul Leigh
--------WWWLecturePaul Leigh
--W----0830-1025A275ExamPaul Leigh
Summer 202420590M031 --W----1230-1420L104LectureIvan Surjanovic
--------WWWLectureIvan Surjanovic
--W----0830-1025L304ExamIvan Surjanovic, Jarrett Vaughan
Summer 202420589M0211 -T-----1430-1620L104LecturePaul Leigh
--------WWWLecturePaul Leigh
--W----0830-1025A275ExamPaul Leigh
Summer 202420588M012 --W----1430-1620L104LectureIvan Surjanovic
--------WWWLectureIvan Surjanovic
--W----0830-1025L303ExamIvan Surjanovic
Spring 202410250M044 ---R---1030-1220L104LectureJarrett Vaughan
--------WWWLectureJarrett Vaughan
--W----1830-2125L104ExamJarrett Vaughan
Spring 202410249M031 --W----1430-1620L104LectureCarla Shore
--------WWWLectureCarla Shore
--W----1830-2125B019ExamCarla Shore, Ronald Shay
Spring 202410248M022 -T-----1630-1820L104LectureRonald Prasad
--------WWWLectureRonald Prasad
--W----1830-2125L304ExamRonald Prasad
Spring 202410247M010 --W----1230-1420L104LectureCarla Shore
--------WWWLectureCarla Shore
--W----1830-2125B015ExamCarla Shore
Fall 202331037M042 ---R---1030-1220L104LectureAna Gupta
--------WWWLectureAna Gupta
-----S-0900-1155B019ExamAna Gupta
Fall 202331036M034 --W----1430-1620L104LecturePaul Leigh
--------WWWLecturePaul Leigh
-----S-0900-1155L303ExamPaul Leigh
Fall 202331035M021 -T-----1630-1820L104LectureCarla Shore
--------WWWLectureCarla Shore
-----S-0900-1155B015ExamCarla Shore
Fall 202331034M014 --W----1230-1420L104LecturePaul Leigh
--------WWWLecturePaul Leigh
-----S-0900-1155L303ExamPaul Leigh
Summer 202320197M043 ---R---1030-1220L104LectureJarrett Vaughan
--------WWWLectureJarrett Vaughan
-----S-0900-1155L104ExamJarrett Vaughan
Summer 202320196M021 -T-----1430-1620L104LectureCarla Shore
--------WWWLectureCarla Shore
-----S-0900-1155L304ExamCarla Shore, Ivan Surjanovic
Summer 202320195M015 --W----1230-1420L104LectureCarla Shore
--------WWWLectureCarla Shore
-----S-0900-1155L303ExamCarla Shore
Spring 202310639M047 ---R---1030-1220L104LectureJarrett Vaughan
--------WWWLectureJarrett Vaughan
-T-----1830-2125L103ExamJarrett Vaughan
Spring 202310638M020 -T-----1630-1820L104LectureCarla Shore
--------WWWLectureCarla Shore
-T-----1830-2125L104ExamCarla Shore
Spring 202310637M010 --W----1230-1420L104LectureCarla Shore
--------WWWLectureCarla Shore
-T-----1830-2125L104ExamCarla Shore
Fall 202230963M053 --W----1030-1220L104LectureCarla Shore
--------WWWLectureCarla Shore
---R---1830-2125B019ExamCarla Shore
Fall 202230962M041 ---R---1030-1220L104LectureIvan Surjanovic
--------WWWLectureIvan Surjanovic
---R---1830-2125L304ExamAnne DeWolfe, Ivan Surjanovic
Fall 202230961M031 --W----1430-1620L104LectureIvan Surjanovic
--------WWWLectureIvan Surjanovic
---R---1830-2125L303ExamIvan Surjanovic
Fall 202230960M021 -T-----1630-1820L104LecturePaul Leigh
--------WWWLecturePaul Leigh
---R---1830-2125L103ExamPaul Leigh
Fall 202230959M018 --W----1230-1420L104LectureCarla Shore
--------WWWLectureCarla Shore
---R---1830-2125B019ExamCarla Shore
Summer 202220306M040 -T-----1030-1220L104LecturePaul Leigh
--------WWWLecturePaul Leigh
M------1830-2125L104ExamPaul Leigh
Summer 202220305M030 --W----1430-1620L104LectureCarla Shore
--------WWWLectureCarla Shore
M------1830-2125B019ExamCarla Shore, Hong Chow
Summer 202220304M020 -T-----1630-1820L103LectureIvan Surjanovic
--------WWWLectureIvan Surjanovic
M------1830-2125L103ExamIvan Surjanovic
Summer 202220303M010 --W----1630-1820L104LectureCarla Shore
--------WWWLectureCarla Shore
M------1830-2125B015ExamCarla Shore
Spring 202210771M040 -T-----1030-1220A217LectureJarrett Vaughan
--------WWWLectureJarrett Vaughan
---R---1830-2125L304ExamJarrett Vaughan, Stephanie Koonar
Spring 202210769M030 --W----1430-1620A217LectureJarrett Vaughan
--------WWWLectureJarrett Vaughan
---R---1830-2125L104ExamAnu Kumar, Jarrett Vaughan
Spring 202210768M020 -T-----1630-1820L104LectureJarrett Vaughan
--------WWWLectureJarrett Vaughan
---R---1830-2125L103ExamJarrett Vaughan
Spring 202210767M0101--W----1230-1420L104LectureCarla Shore
--------WWWLectureCarla Shore
---R---1830-2125L303ExamCarla Shore
Fall 202130095W019 --W----1430-1620WWWWWWIvan Surjanovic
--------WWWWWWIvan Surjanovic
--W----1830-2125WWWExamIvan Surjanovic
Fall 202130094M033 -T-----1030-1220A219LectureAlexander Sakharov
--------WWWLectureAlexander Sakharov
--W----1830-2125L104ExamAlexander Sakharov
Fall 202130093M0213 -T-----1630-1820A217LectureCarla Shore
--------WWWLectureCarla Shore
--W----1830-2125L304ExamCarla Shore
Fall 202130092M013 --W----1230-1420A217LecturePaul Leigh
--------WWWLecturePaul Leigh
--W----1830-2125L103ExamPaul Leigh
Summer 202120270W042 -T-----1030-1220WWWWWWPaul Leigh
--------WWWWWWPaul Leigh
M------1830-2125WWWExamPaul Leigh
Summer 202120269W0311--W----1430-1620WWWWWWPaul Leigh
--------WWWWWWPaul Leigh
M------1830-2125WWWExamPaul Leigh
Summer 202120268W0211-T-----1630-1820WWWWWWPaul Leigh
--------WWWWWWPaul Leigh
M------1830-2125WWWExamPaul Leigh
Summer 202120267W0111--W----1230-1420WWWWWWPaul Leigh
--------WWWWWWPaul Leigh
M------1830-2125WWWExamPaul Leigh
Fall 202031502W045 ---R---1030-1220WWWWWWPaul Leigh
--------WWWWWWPaul Leigh
----F--1830-2125WWWExamPaul Leigh
Fall 202032555W039 M------1430-1620WWWWWWPaul Leigh
--------WWWWWWPaul Leigh
----F--1830-2125WWWExamPaul Leigh
Fall 202032554W020 -T-----1630-1820WWWWWWAna Gupta
--------WWWWWWAna Gupta
----F--1830-2125WWWExamAna Gupta
Fall 202031495W011 M------1230-1420WWWWWWPaul Leigh
--------WWWWWWPaul Leigh
----F--1830-2125WWWExamPaul Leigh
Summer 202020951W0415 M-W----1430-1620WWWWWWPaul Leigh
--W----1830-2125WWWExamPaul Leigh
Summer 202020950W030 M-W----1230-1420WWWWWWJarrett Vaughan
--W----1830-2125WWWExamJarrett Vaughan
Summer 202020941W020 -T-R---1430-1620WWWWWWAna Gupta
--W----1830-2125WWWExamAna Gupta
Summer 202020939W011 -T-R---0830-1020WWWWWWPaul Leigh
--W----1830-2125WWWExamPaul Leigh
Spring 2020113190046 -T-R---1430-1620A374LectureJarrett Vaughan
----F--1830-2125L104ExamJarrett Vaughan, Manish Bhatia
Spring 2020113180031 -T-R---0830-1020B010LectureIvan Surjanovic
----F--1830-2125L303ExamIvan Surjanovic
Spring 2020113170020 M-W----1230-1420A236LectureRonald Prasad
----F--1830-2125B019ExamRonald Prasad
Spring 2020113160010 M-W----1230-1420A237LectureJarrett Vaughan
----F--1830-2125L103ExamJarrett Vaughan
Fall 2019304960046 -T-R---0830-1020L303LecturePaul Leigh
-----S-0900-1155L303ExamPaul Leigh
Fall 2019304950031 -T-R---1430-1620L304LectureAnne DeWolfe
-----S-0900-1155L104ExamAnne DeWolfe
Fall 2019304910023 M-W----1430-1620A217LectureFrederica Jensen
-----S-0900-1155L103ExamFrederica Jensen
Fall 2019304900011 M-W----1230-1420A217LectureRonald Prasad
-----S-0900-1155T313ExamRonald Prasad
Summer 2019207880050N/A--W----1830-2120B246LecturePaul Leigh
-T-----1830-2125L304ExamPaul Leigh
Summer 201920065004CancelN/A
Summer 20192006400311-T-R---0830-1020B246LectureJarrett Vaughan
-T-----1830-2125L303ExamJarrett Vaughan
Summer 2019200630020 M-W----1430-1620B155LectureRonald Prasad
-T-----1830-2125B019ExamAna Gupta, Ronald Prasad
Summer 2019200620010 M-W----1230-1420A272LectureRonald Prasad
-T-----1830-2125B015ExamRonald Prasad
Spring 2019101690043 -T-R---1630-1820B246LectureJarrett Vaughan
-T-----1830-2125L304ExamJarrett Vaughan, Kenneth Wong
Spring 2019101680031 -T-R---1430-1620B027LectureJarrett Vaughan
-T-----1830-2125L303ExamJarrett Vaughan
Spring 2019101670022 M-W----1430-1620B010LectureRonald Prasad
-T-----1830-2125L104ExamManish Bhatia, Ronald Prasad
Spring 2019113180011 M-W----1230-1420B010LectureRonald Prasad
-T-----1830-2125L103ExamRonald Prasad
Fall 2018312700051 M-W----1230-1420B030LectureDebbie Bortolussi
---R---1830-2125T450ExamDebbie Bortolussi
Fall 2018310170042 ----F--0930-1220B248LecturePaul Leigh
---R---1830-2125L104ExamPaul Leigh
Fall 2018310160032 -T-R---1430-1620C510LectureDebbie Bortolussi
---R---1830-2125T450ExamDebbie Bortolussi
Fall 2018310150021 ---R---1830-2120B029LectureIvan Surjanovic
M------1830-2125L103ExamIvan Surjanovic
Fall 20183101400112 M-W----1230-1420B031LecturePaul Leigh
---R---1830-2125L104ExamPaul Leigh
Summer 2018205070040 -T-R---1430-1620B155LectureJarrett Vaughan
--W----1830-2125L304ExamJarrett Vaughan, Wallace Chan
Summer 2018205060030 -T-R---0830-1020B252LectureJarrett Vaughan
--W----1830-2125L303ExamJarrett Vaughan
Summer 20182050500211M-W----1430-1620B032LectureDebbie Bortolussi
--W----1830-2125L104ExamDebbie Bortolussi, Ronald Prasad
Summer 2018205040010 M-W----1230-1420B009LectureDebbie Bortolussi
--W----1830-2125L103ExamDebbie Bortolussi
Spring 2018104130041 -T-----1530-1820C510LectureJarrett Vaughan
M------0830-1025C213ExamJarrett Vaughan
Spring 201810412003Cancel
Spring 2018104110022 -T-R---1030-1220C508LecturePaul Leigh
M------0830-1025B019ExamPaul Leigh
Spring 2018104100010 ----F--0930-1220B254LectureIvan Surjanovic
M------0830-1025B015ExamIvan Surjanovic
Fall 2017312230040 ----F--0930-1220B029LecturePaul Leigh
M------1830-2125L104ExamPaul Leigh, Philip Grant
Fall 2017311270031 -T-----1530-1820B009LecturePaul Leigh
M------1830-2125L304ExamKevin James, Paul Leigh
Fall 2017303280021 M-W----1230-1420A237LectureIvan Surjanovic
M------1830-2125L303ExamIvan Surjanovic
Fall 2017303270011 -T-----0930-1220C410LecturePaul Leigh
M------1830-2125L103ExamPaul Leigh
Summer 2017203410025 M------1530-1820B023LectureRochelle Grayson
----F--0830-1025C212ExamRochelle Grayson
Summer 2017203400016 M-W----1230-1420B254LectureRochelle Grayson
----F--0830-1025C212ExamRochelle Grayson
Spring 2017106570037 -T-R---1630-1820B253LectureJarrett Vaughan
-T-----1830-2125L303ExamJarrett Vaughan
Spring 2017106560021 -T-R---1030-1220B251LectureJarrett Vaughan
-T-----1830-2125L304ExamJarrett Vaughan, Paul Leigh
Spring 2017106550016 M-W----1230-1420L305LectureJarrett Vaughan
-T-----1830-2125B015ExamHong Chow, Jarrett Vaughan
Fall 2016309310020 M-W----1030-1220A310LectureIvan Surjanovic
-----S-1300-1455B019ExamIvan Surjanovic
Fall 2016309320010 -T-R---1630-1820B248LectureRochelle Grayson
-----S-1300-1455B015ExamRochelle Grayson
Summer 2016203400040 M-W----1630-1820B253LectureRochelle Grayson
----F--1100-1255L104ExamJarrett Vaughan, Rochelle Grayson
Summer 201620339003CancelN/A-------- Lecture
Summer 2016203380024 -T-R---1030-1220B029LectureRochelle Grayson
----F--1100-1255L103ExamRochelle Grayson
Summer 201620337001CancelN/A-------- Lecture
Spring 2016111440042 --W----1830-2120B153LectureIvan Surjanovic
-----S-0900-1155B019ExamBenny Hakak, Ivan Surjanovic
Spring 2016110460039 M-W----1630-1820B245LectureTBA
-----S-0900-1155B015ExamJarrett Vaughan
Spring 2016104530021 M-W----1030-1220B245LectureIvan Surjanovic
-----S-0900-1155L103ExamIvan Surjanovic, Manish Bhatia
Spring 2016104520011 M-W----1230-1420C508LectureIvan Surjanovic
-----S-0900-1155L104ExamIvan Surjanovic
Summer 2015203960030 -T-----1230-1450B245LectureJarrett Vaughan
---R---1500-1720B253LectureJarrett Vaughan
Summer 2015203950029 M-W----0900-1120B022LectureJarrett Vaughan
Summer 2015203940014 M-W----1230-1450B247LectureJarrett Vaughan