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MARK 4810: Social Media Strategy

To succeed in today's economy, organizations must incorporate social media into their marketing and business strategies. In this course, students examine the role of social media today and how to use it to meet organizational goals. Through a variety of methods and activities such as lectures, guest speakers, case studies, applied projects, industry certification (e.g. Hootsuite Academy certification) and simulations, students learn the fundamental principles and techniques for designing and developing effective social media goals, objectives, and strategies for all types of organizations.

Registration in this course is restricted to students admitted to the Post-Degree Diplomas in Business Administration and Marketing Management.

Students will receive credit for only one of MARK 3150 or 4810. MARK 3150 may not be used to satisfy the MARK 4810 requirement.

Prerequisite(s): A minimum "C" grade in BUSM 4805 and MARK 4800

Course Information:

Credits:

3.0

Additional Fees:

None

Repeat Limit:

2

Lecture Hours:

4.0

Seminar Hours:

0.0

Lab Hours:

0.0

Offered online:

False

Course outline(s):

None


2AR 2SC HUM LSC SCI SOC UT
None None None None None None None

Transfers:

Course Destination Credit Start/End
MARK 4810 KPU No credit 20240101 to Present

Inactive Transfers:

No inactive transfer agreements found.

Current Offerings:

Semester CRN Section Seats Waitlist Days Time Room Type Instructor
2025 10 10850 M01 2 M------ 1430-1620 L104 Lecture . TBA
------- - WWW Lecture . TBA
2025 10 10851 M02 6 -T----- 1430-1620 L104 Lecture . TBA
------- - WWW Lecture . TBA
2025 10 10852 M03 7 --W---- 1430-1620 L104 Lecture . TBA
------- - WWW Lecture . TBA
2025 10 10853 M04 20 -T----- 1630-1820 L104 Lecture . TBA
------- - WWW Lecture . TBA

Previous Offerings:

Semester Seats Waitlist Days Time Room Type Instructor
2024 30 5 -T----- 1630-1820 L104 Lecture Paul Leigh
------- - WWW Lecture Paul Leigh
-----S- 0900-1155 L104 Exam Paul Leigh
2024 30 1 --W---- 1230-1420 L104 Lecture Paul Leigh
------- - WWW Lecture Paul Leigh
-----S- 0900-1155 L303 Exam Ivan Surjanovic, Paul Leigh
2024 30 8 -T----- 1430-1620 L104 Lecture Paul Leigh
------- - WWW Lecture Paul Leigh
-----S- 0900-1155 L104 Exam Paul Leigh
2024 30 3 --W---- 1430-1620 L104 Lecture Paul Leigh
------- - WWW Lecture Paul Leigh
-----S- 0900-1155 L103 Exam Paul Leigh, Ronald Prasad
2024 20 1 -T----- 1630-1820 L104 Lecture Paul Leigh
------- - WWW Lecture Paul Leigh
--W---- 0830-1025 A275 Exam Paul Leigh
2024 20 1 --W---- 1230-1420 L104 Lecture Ivan Surjanovic
------- - WWW Lecture Ivan Surjanovic
--W---- 0830-1025 L304 Exam Ivan Surjanovic, Jarrett Vaughan
2024 20 11 -T----- 1430-1620 L104 Lecture Paul Leigh
------- - WWW Lecture Paul Leigh
--W---- 0830-1025 A275 Exam Paul Leigh
2024 20 2 --W---- 1430-1620 L104 Lecture Ivan Surjanovic
------- - WWW Lecture Ivan Surjanovic
--W---- 0830-1025 L303 Exam Ivan Surjanovic
2024 10 4 ---R--- 1030-1220 L104 Lecture Jarrett Vaughan
------- - WWW Lecture Jarrett Vaughan
--W---- 1830-2125 L104 Exam Jarrett Vaughan
2024 10 1 --W---- 1430-1620 L104 Lecture Carla Shore
------- - WWW Lecture Carla Shore
--W---- 1830-2125 B019 Exam Carla Shore, Ronald Shay
2024 10 2 -T----- 1630-1820 L104 Lecture Ronald Prasad
------- - WWW Lecture Ronald Prasad
--W---- 1830-2125 L304 Exam Ronald Prasad
2024 10 0 --W---- 1230-1420 L104 Lecture Carla Shore
------- - WWW Lecture Carla Shore
--W---- 1830-2125 B015 Exam Carla Shore
2023 30 2 ---R--- 1030-1220 L104 Lecture Ana Gupta
------- - WWW Lecture Ana Gupta
-----S- 0900-1155 B019 Exam Ana Gupta
2023 30 4 --W---- 1430-1620 L104 Lecture Paul Leigh
------- - WWW Lecture Paul Leigh
-----S- 0900-1155 L303 Exam Paul Leigh
2023 30 1 -T----- 1630-1820 L104 Lecture Carla Shore
------- - WWW Lecture Carla Shore
-----S- 0900-1155 B015 Exam Carla Shore
2023 30 4 --W---- 1230-1420 L104 Lecture Paul Leigh
------- - WWW Lecture Paul Leigh
-----S- 0900-1155 L303 Exam Paul Leigh
2023 20 3 ---R--- 1030-1220 L104 Lecture Jarrett Vaughan
------- - WWW Lecture Jarrett Vaughan
-----S- 0900-1155 L104 Exam Jarrett Vaughan
2023 20 1 -T----- 1430-1620 L104 Lecture Carla Shore
------- - WWW Lecture Carla Shore
-----S- 0900-1155 L304 Exam Carla Shore, Ivan Surjanovic
2023 20 5 --W---- 1230-1420 L104 Lecture Carla Shore
------- - WWW Lecture Carla Shore
-----S- 0900-1155 L303 Exam Carla Shore
2023 10 7 ---R--- 1030-1220 L104 Lecture Jarrett Vaughan
------- - WWW Lecture Jarrett Vaughan
-T----- 1830-2125 L103 Exam Jarrett Vaughan
2023 10 0 -T----- 1630-1820 L104 Lecture Carla Shore
------- - WWW Lecture Carla Shore
-T----- 1830-2125 L104 Exam Carla Shore
2023 10 0 --W---- 1230-1420 L104 Lecture Carla Shore
------- - WWW Lecture Carla Shore
-T----- 1830-2125 L104 Exam Carla Shore
2022 30 3 --W---- 1030-1220 L104 Lecture Carla Shore
------- - WWW Lecture Carla Shore
---R--- 1830-2125 B019 Exam Carla Shore
2022 30 1 ---R--- 1030-1220 L104 Lecture Ivan Surjanovic
------- - WWW Lecture Ivan Surjanovic
---R--- 1830-2125 L304 Exam Anne DeWolfe, Ivan Surjanovic
2022 30 1 --W---- 1430-1620 L104 Lecture Ivan Surjanovic
------- - WWW Lecture Ivan Surjanovic
---R--- 1830-2125 L303 Exam Ivan Surjanovic
2022 30 1 -T----- 1630-1820 L104 Lecture Paul Leigh
------- - WWW Lecture Paul Leigh
---R--- 1830-2125 L103 Exam Paul Leigh
2022 30 8 --W---- 1230-1420 L104 Lecture Carla Shore
------- - WWW Lecture Carla Shore
---R--- 1830-2125 B019 Exam Carla Shore
2022 20 0 -T----- 1030-1220 L104 Lecture Paul Leigh
------- - WWW Lecture Paul Leigh
M------ 1830-2125 L104 Exam Paul Leigh
2022 20 0 --W---- 1430-1620 L104 Lecture Carla Shore
------- - WWW Lecture Carla Shore
M------ 1830-2125 B019 Exam Carla Shore, Hong Chow
2022 20 0 -T----- 1630-1820 L103 Lecture Ivan Surjanovic
------- - WWW Lecture Ivan Surjanovic
M------ 1830-2125 L103 Exam Ivan Surjanovic
2022 20 0 --W---- 1630-1820 L104 Lecture Carla Shore
------- - WWW Lecture Carla Shore
M------ 1830-2125 B015 Exam Carla Shore
2022 10 0 -T----- 1030-1220 A217 Lecture Jarrett Vaughan
------- - WWW Lecture Jarrett Vaughan
---R--- 1830-2125 L304 Exam Jarrett Vaughan, Stephanie Koonar
2022 10 0 --W---- 1430-1620 A217 Lecture Jarrett Vaughan
------- - WWW Lecture Jarrett Vaughan
---R--- 1830-2125 L104 Exam Anu Kumar, Jarrett Vaughan
2022 10 0 -T----- 1630-1820 L104 Lecture Jarrett Vaughan
------- - WWW Lecture Jarrett Vaughan
---R--- 1830-2125 L103 Exam Jarrett Vaughan
2022 10 0 1 --W---- 1230-1420 L104 Lecture Carla Shore
------- - WWW Lecture Carla Shore
---R--- 1830-2125 L303 Exam Carla Shore
2021 30 9 --W---- 1430-1620 WWW WWW Ivan Surjanovic
------- - WWW WWW Ivan Surjanovic
--W---- 1830-2125 WWW Exam Ivan Surjanovic
2021 30 3 -T----- 1030-1220 A219 Lecture Alexander Sakharov
------- - WWW Lecture Alexander Sakharov
--W---- 1830-2125 L104 Exam Alexander Sakharov
2021 30 13 -T----- 1630-1820 A217 Lecture Carla Shore
------- - WWW Lecture Carla Shore
--W---- 1830-2125 L304 Exam Carla Shore
2021 30 3 --W---- 1230-1420 A217 Lecture Paul Leigh
------- - WWW Lecture Paul Leigh
--W---- 1830-2125 L103 Exam Paul Leigh
2021 20 2 -T----- 1030-1220 WWW WWW Paul Leigh
------- - WWW WWW Paul Leigh
M------ 1830-2125 WWW Exam Paul Leigh
2021 20 1 1 --W---- 1430-1620 WWW WWW Paul Leigh
------- - WWW WWW Paul Leigh
M------ 1830-2125 WWW Exam Paul Leigh
2021 20 1 1 -T----- 1630-1820 WWW WWW Paul Leigh
------- - WWW WWW Paul Leigh
M------ 1830-2125 WWW Exam Paul Leigh
2021 20 1 1 --W---- 1230-1420 WWW WWW Paul Leigh
------- - WWW WWW Paul Leigh
M------ 1830-2125 WWW Exam Paul Leigh
2020 30 5 ---R--- 1030-1220 WWW WWW Paul Leigh
------- - WWW WWW Paul Leigh
----F-- 1830-2125 WWW Exam Paul Leigh
2020 30 9 M------ 1430-1620 WWW WWW Paul Leigh
------- - WWW WWW Paul Leigh
----F-- 1830-2125 WWW Exam Paul Leigh
2020 30 0 -T----- 1630-1820 WWW WWW Ana Gupta
------- - WWW WWW Ana Gupta
----F-- 1830-2125 WWW Exam Ana Gupta
2020 30 1 M------ 1230-1420 WWW WWW Paul Leigh
------- - WWW WWW Paul Leigh
----F-- 1830-2125 WWW Exam Paul Leigh
2020 20 15 M-W---- 1430-1620 WWW WWW Paul Leigh
--W---- 1830-2125 WWW Exam Paul Leigh
2020 20 0 M-W---- 1230-1420 WWW WWW Jarrett Vaughan
--W---- 1830-2125 WWW Exam Jarrett Vaughan
2020 20 0 -T-R--- 1430-1620 WWW WWW Ana Gupta
--W---- 1830-2125 WWW Exam Ana Gupta
2020 20 1 -T-R--- 0830-1020 WWW WWW Paul Leigh
--W---- 1830-2125 WWW Exam Paul Leigh
2020 10 6 -T-R--- 1430-1620 A374 Lecture Jarrett Vaughan
----F-- 1830-2125 L104 Exam Jarrett Vaughan, Manish Bhatia
2020 10 1 -T-R--- 0830-1020 B010 Lecture Ivan Surjanovic
----F-- 1830-2125 L303 Exam Ivan Surjanovic
2020 10 0 M-W---- 1230-1420 A236 Lecture Ronald Prasad
----F-- 1830-2125 B019 Exam Ronald Prasad
2020 10 0 M-W---- 1230-1420 A237 Lecture Jarrett Vaughan
----F-- 1830-2125 L103 Exam Jarrett Vaughan
2019 30 6 -T-R--- 0830-1020 L303 Lecture Paul Leigh
-----S- 0900-1155 L303 Exam Paul Leigh
2019 30 1 -T-R--- 1430-1620 L304 Lecture Anne DeWolfe
-----S- 0900-1155 L104 Exam Anne DeWolfe
2019 30 3 M-W---- 1430-1620 A217 Lecture Frederica Jensen
-----S- 0900-1155 L103 Exam Frederica Jensen
2019 30 1 M-W---- 1230-1420 A217 Lecture Ronald Prasad
-----S- 0900-1155 T313 Exam Ronald Prasad
2019 20 0 N/A --W---- 1830-2120 B246 Lecture Paul Leigh
-T----- 1830-2125 L304 Exam Paul Leigh
2019 20 Cancel N/A
2019 20 1 1 -T-R--- 0830-1020 B246 Lecture Jarrett Vaughan
-T----- 1830-2125 L303 Exam Jarrett Vaughan
2019 20 0 M-W---- 1430-1620 B155 Lecture Ronald Prasad
-T----- 1830-2125 B019 Exam Ana Gupta, Ronald Prasad
2019 20 0 M-W---- 1230-1420 A272 Lecture Ronald Prasad
-T----- 1830-2125 B015 Exam Ronald Prasad
2019 10 3 -T-R--- 1630-1820 B246 Lecture Jarrett Vaughan
-T----- 1830-2125 L304 Exam Jarrett Vaughan, Kenneth Wong
2019 10 1 -T-R--- 1430-1620 B027 Lecture Jarrett Vaughan
-T----- 1830-2125 L303 Exam Jarrett Vaughan
2019 10 2 M-W---- 1430-1620 B010 Lecture Ronald Prasad
-T----- 1830-2125 L104 Exam Manish Bhatia, Ronald Prasad
2019 10 1 M-W---- 1230-1420 B010 Lecture Ronald Prasad
-T----- 1830-2125 L103 Exam Ronald Prasad
2018 30 1 M-W---- 1230-1420 B030 Lecture Debbie Bortolussi
---R--- 1830-2125 T450 Exam Debbie Bortolussi
2018 30 2 ----F-- 0930-1220 B248 Lecture Paul Leigh
---R--- 1830-2125 L104 Exam Paul Leigh
2018 30 2 -T-R--- 1430-1620 C510 Lecture Debbie Bortolussi
---R--- 1830-2125 T450 Exam Debbie Bortolussi
2018 30 1 ---R--- 1830-2120 B029 Lecture Ivan Surjanovic
M------ 1830-2125 L103 Exam Ivan Surjanovic
2018 30 12 M-W---- 1230-1420 B031 Lecture Paul Leigh
---R--- 1830-2125 L104 Exam Paul Leigh
2018 20 0 -T-R--- 1430-1620 B155 Lecture Jarrett Vaughan
--W---- 1830-2125 L304 Exam Jarrett Vaughan, Wallace Chan
2018 20 0 -T-R--- 0830-1020 B252 Lecture Jarrett Vaughan
--W---- 1830-2125 L303 Exam Jarrett Vaughan
2018 20 1 1 M-W---- 1430-1620 B032 Lecture Debbie Bortolussi
--W---- 1830-2125 L104 Exam Debbie Bortolussi, Ronald Prasad
2018 20 0 M-W---- 1230-1420 B009 Lecture Debbie Bortolussi
--W---- 1830-2125 L103 Exam Debbie Bortolussi
2018 10 1 -T----- 1530-1820 C510 Lecture Jarrett Vaughan
M------ 0830-1025 C213 Exam Jarrett Vaughan
2018 10 Cancel
2018 10 2 -T-R--- 1030-1220 C508 Lecture Paul Leigh
M------ 0830-1025 B019 Exam Paul Leigh
2018 10 0 ----F-- 0930-1220 B254 Lecture Ivan Surjanovic
M------ 0830-1025 B015 Exam Ivan Surjanovic
2017 30 0 ----F-- 0930-1220 B029 Lecture Paul Leigh
M------ 1830-2125 L104 Exam Paul Leigh, Philip Grant
2017 30 1 -T----- 1530-1820 B009 Lecture Paul Leigh
M------ 1830-2125 L304 Exam Kevin James, Paul Leigh
2017 30 1 M-W---- 1230-1420 A237 Lecture Ivan Surjanovic
M------ 1830-2125 L303 Exam Ivan Surjanovic
2017 30 1 -T----- 0930-1220 C410 Lecture Paul Leigh
M------ 1830-2125 L103 Exam Paul Leigh
2017 20 5 M------ 1530-1820 B023 Lecture Rochelle Grayson
----F-- 0830-1025 C212 Exam Rochelle Grayson
2017 20 6 M-W---- 1230-1420 B254 Lecture Rochelle Grayson
----F-- 0830-1025 C212 Exam Rochelle Grayson
2017 10 7 -T-R--- 1630-1820 B253 Lecture Jarrett Vaughan
-T----- 1830-2125 L303 Exam Jarrett Vaughan
2017 10 1 -T-R--- 1030-1220 B251 Lecture Jarrett Vaughan
-T----- 1830-2125 L304 Exam Jarrett Vaughan, Paul Leigh
2017 10 6 M-W---- 1230-1420 L305 Lecture Jarrett Vaughan
-T----- 1830-2125 B015 Exam Hong Chow, Jarrett Vaughan
2016 30 0 M-W---- 1030-1220 A310 Lecture Ivan Surjanovic
-----S- 1300-1455 B019 Exam Ivan Surjanovic
2016 30 0 -T-R--- 1630-1820 B248 Lecture Rochelle Grayson
-----S- 1300-1455 B015 Exam Rochelle Grayson
2016 20 0 M-W---- 1630-1820 B253 Lecture Rochelle Grayson
----F-- 1100-1255 L104 Exam Jarrett Vaughan, Rochelle Grayson
2016 20 Cancel N/A ------- - Lecture
2016 20 4 -T-R--- 1030-1220 B029 Lecture Rochelle Grayson
----F-- 1100-1255 L103 Exam Rochelle Grayson
2016 20 Cancel N/A ------- - Lecture
2016 10 2 --W---- 1830-2120 B153 Lecture Ivan Surjanovic
-----S- 0900-1155 B019 Exam Benny Hakak, Ivan Surjanovic
2016 10 9 M-W---- 1630-1820 B245 Lecture TBA
-----S- 0900-1155 B015 Exam Jarrett Vaughan
2016 10 1 M-W---- 1030-1220 B245 Lecture Ivan Surjanovic
-----S- 0900-1155 L103 Exam Ivan Surjanovic, Manish Bhatia
2016 10 1 M-W---- 1230-1420 C508 Lecture Ivan Surjanovic
-----S- 0900-1155 L104 Exam Ivan Surjanovic
2015 20 0 -T----- 1230-1450 B245 Lecture Jarrett Vaughan
---R--- 1500-1720 B253 Lecture Jarrett Vaughan
2015 20 9 M-W---- 0900-1120 B022 Lecture Jarrett Vaughan
2015 20 4 M-W---- 1230-1450 B247 Lecture Jarrett Vaughan