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MARK 4830: Consumer Behaviour

This course explores the three major influences of consumer behaviour: consumers as individuals; attitude change and decision-making; and consumers in their social and cultural setting. The course will introduce students to both the internal and external drivers on a consumer's decision to buy a product or service. It is intended to provide students with a strategic overview of consumer behaviour theory and to demonstrate how this theory can be used to set marketing strategy.

Registration in this course is restricted to students admitted to the Post-Degree Diploma in Marketing Management.

Students will receive credit for only one of MARK 3200 or 4830. MARK 3200 may not be used to satisfy the MARK 4830 requirement.

Prerequisite(s): A minimum "C" grade in BUSM 4805 and MARK 4820.

Course Information:

Credits:

3.0

Additional Fees:

None

Repeat Limit:

2

Lecture Hours:

4.0

Seminar Hours:

0.0

Lab Hours:

0.0

Offered online:

False

Course outline(s):

None


2AR 2SC HUM LSC SCI SOC UT
None None None None None None None

Transfers:

No active transfer agreements found.

Inactive Transfers:

No inactive transfer agreements found.

Current Offerings:

Semester CRN Section Seats Waitlist Days Time Room Type Instructor
2025 10 10855 001 20 ---R--- 1630-1920 B251 Lecture . TBA

Previous Offerings:

Semester Seats Waitlist Days Time Room Type Instructor
2024 30 5 ---R--- 1630-1920 A276 Lecture John Falcus
----F-- 1830-2125 B015 Exam John Falcus
2024 20 1 ---R--- 1630-1920 B149 Lecture Manish Bhatia
----F-- 0830-1025 B152 Exam Manish Bhatia
2024 10 3 -T-R--- 1630-1820 B248 Lecture John Falcus
-----S- 1300-1555 B015 Exam John Falcus
2023 30 2 -T-R--- 1630-1820 B022 Lecture Ana Gupta
-T----- 1830-2125 L303 Exam Ana Gupta
2023 20 0 -T-R--- 1630-1820 B246 Lecture Ana Gupta
-T----- 1830-2125 L304 Exam Ana Gupta, Hong Chow
2023 10 7 -T-R--- 1630-1820 B248 Lecture John Falcus
M------ 1830-2125 L304 Exam John Falcus
2022 30 5 ----F-- 1330-1620 B254 Lecture John Falcus
-T----- 1830-2125 L104 Exam John Falcus
2022 30 2 -T-R--- 1630-1820 B026 Lecture Ana Gupta
-T----- 1830-2125 L103 Exam Ana Gupta
2022 20 0 -T-R--- 1630-1820 B248 Lecture Ana Gupta
----F-- 1830-2125 L304 Exam Ana Gupta
2022 10 0 -T-R--- 1630-1820 B253 Lecture Manish Bhatia
--W---- 1830-2125 L104 Exam Manish Bhatia
2021 30 8 -T-R--- 1630-1820 B251 Lecture Ana Gupta
M------ 1830-2125 L104 Exam Ana Gupta
2021 20 1 ---R--- 1630-1820 WWW WWW Manish Bhatia
------- - WWW WWW Manish Bhatia
M------ 1830-2125 WWW Exam Manish Bhatia
2020 30 5 -T----- 1630-1820 WWW WWW John Falcus
------- - WWW WWW John Falcus
--W---- 1830-2125 WWW Exam John Falcus
2020 20 1 1 M-W---- 1430-1620 WWW WWW Manish Bhatia
M------ 1830-2125 WWW Exam Manish Bhatia
2020 10 0 1 M-W---- 1430-1620 A314 Lecture Ana Gupta
---R--- 1830-2125 L104 Exam Ana Gupta
2019 30 1 1 M-W---- 1430-1620 A314 Lecture Kathryn McMullan
---R--- 1830-2125 L304 Exam Kathryn McMullan
2019 20 6 M-W---- 1430-1620 B008 Lecture Emily Chow
--W---- 1830-2125 L303 Exam Emily Chow
2019 10 9 M-W---- 1230-1420 C410 Lecture Manish Bhatia
M------ 1830-2125 B019 Exam Manish Bhatia
2019 10 4 M-W---- 1230-1420 B029 Lecture John Falcus
M------ 1830-2125 B015 Exam John Falcus
2018 30 Cancel N/A
2018 30 11 M-W---- 1430-1620 C508 Lecture Debbie Bortolussi
-T----- 1830-2125 C508 Exam Debbie Bortolussi
2018 20 6 -T-R--- 1030-1220 B030 Lecture Debbie Bortolussi
----F-- 1830-2125 B019 Exam Debbie Bortolussi
2018 20 2 M-W---- 1430-1620 B254 Lecture Manish Bhatia
----F-- 1830-2025 B015 Exam Manish Bhatia
2018 10 0 M-W---- 1030-1220 C508 Lecture John Falcus
---R--- 1330-1525 L104 Exam John Falcus
2017 30 7 M-W---- 1230-1420 A365 Lecture John Falcus
-T----- 0830-1025 L103 Exam John Falcus
2017 20 0 -T-R--- 1630-1820 B254 Lecture John Falcus
---R--- 1830-2125 B015 Exam John Falcus
2017 10 7 M-W---- 1230-1420 B148 Lecture John Falcus
----F-- 1830-2125 B019 Exam John Falcus
2016 30 0 1 M-W---- 1230-1420 T513 Lecture Manish Bhatia
M------ 0830-1025 A219 Exam Manish Bhatia
2016 20 0 -T-R--- 1630-1820 B253 Lecture John Falcus
M------ 1100-1255 L103 Exam John Falcus
2015 30 0 M-W---- 1430-1620 C508 Lecture Manish Bhatia
----F-- 0830-1025 A217 Exam Manish Bhatia