Langara Course Information

Note: this website is a student project and is not affiliated with Langara College.

Suggestions? Feedback? Found a bug? Please send a report through this form.

MARK 4840: Marketing Research

Course FormatLecture 4.0 h + Seminar 0.0 h + Lab 0.0 h
Credits3.0

Marketing research plays a central role in all marketing decision-making. This course introduces students to marketing research by exploring six major themes: the role and process of marketing research, designing research studies, measurement, sampling, analysis, and reporting. The major tools and techniques in primary and secondary research are examined. This applied course also introduces statistical software tools.

Students will receive credit for only one of MARK 2100 or 4840. MARK 2100 may not be used to satisfy the MARK 4840 requirement.

Registration in this course is restricted to students admitted to the Post-Degree Diploma in Marketing Management.

Prerequisite(s): A minimum "C" grade in BUSM 4805, MARK 4800, and STAT 4800.


Course Attributes:
2nd Year Arts
2nd Year Science
Humanities
Lab Science
Science
Social Science
University
Transferable
Other Attributes:
Offered online:No
Preparatory course:No
Repeat limit2
Additional fees:
First offered:Fall 2015
Last offered:Fall 2025
Registration
restrictions:		RP
Outline(s):

MARK 4840 - Summer 2022 (v. 1)

Transfer Agreements
CourseDestinationCreditStart to End
No active transfer agreements.
Inactive Transfer Agreements (click to open)
CourseDestinationCreditStart to End
No inactive transfer agreements.

Offerings of this course:

SemesterCRNSectionSeatsWaitlistDaysTimeRoomTypeInstructor
Fall 20253003200126N/AM-W----1230-1420 Lecture. TBA
Summer 20252015000110 M-W----1230-1420B252Lecture. TBA
Spring 2025108560016 M-W----1230-1420B026LectureJohn Falcus
--W----0830-1025L303ExamJohn Falcus
Fall 2024304280013 M-W----1230-1420A348LectureJohn Falcus
M------0830-1025A216ExamJohn Falcus
Summer 2024205940014 M-W----1230-1420B153LectureManish Bhatia
---R---0830-1025B153ExamManish Bhatia
Spring 2024102530011 M-W----1230-1420A338LectureManish Bhatia
M-W----1230-1420B149LectureManish Bhatia
---R---0830-1025B152ExamManish Bhatia
Fall 2023310400013 M-W----1230-1420B026LectureJohn Falcus
---R---0830-1025L303ExamJohn Falcus
Summer 2023202000017 M-W----1230-1420B153LectureManish Bhatia
M------0830-1025A364ExamJarrett Vaughan, Manish Bhatia
Spring 20231064300211----F--0930-1220B252LectureManish Bhatia
---R---1600-1755A364ExamManish Bhatia
Spring 2023106420010 M-W----1230-1420A338LectureManish Bhatia
---R---1600-1755A364ExamManish Bhatia
Fall 2022309670011 M-W----1230-1420A374LectureJohn Falcus
---R---1600-1755L304ExamJohn Falcus, Stephanie Koonar
Summer 2022203100010 M-W----1230-1420B246LectureManish Bhatia
-T-----0830-1025A364ExamManish Bhatia
Spring 2022107760010 M-W----1230-1420B252LectureJohn Falcus
M------1830-2125L104ExamJohn Falcus
Fall 2021300980015 M-W----1230-1420A236LectureJohn Falcus
---R---0830-1025B015ExamJohn Falcus, Kevin Koonar
Spring 202110624W012 --W----1230-1420WWWWWWJohn Falcus
--------WWWWWWJohn Falcus
-T-----1100-1255WWWExamJohn Falcus
Fall 202032553W011 --W----1230-1420WWWWWWJohn Falcus
--------WWWWWWJohn Falcus
----F--0830-1025WWWExamJohn Falcus
Summer 202020958W0102M-W----1030-1220WWWWWWManish Bhatia
---R---0830-1025WWWExamManish Bhatia
Spring 2020113220016 M-W----1030-1220B030LectureJohn Falcus
----F--1100-1255B015ExamJohn Falcus
Fall 2019313190020N/A-T-R---1430-1620C412LectureJohn Falcus
---R---0830-1025L103ExamJohn Falcus
Fall 20193049900113 M-W----1430-1620C508LectureJohn Falcus
---R---0830-1025L303ExamAziz Rajwani, John Falcus
Summer 2019207740022 -T-----1830-2120B246LectureManish Bhatia
---R---1830-2025L103ExamManish Bhatia
Summer 2019200680013 M-W----1030-1220A363ALectureManish Bhatia
--W----1100-1255L103ExamManish Bhatia
Spring 2019101730010 M-W----1030-1220C410LectureManish Bhatia
--W----1830-2025L104ExamManish Bhatia
Fall 2018310230025 -T-R---1230-1420B031LectureJohn Falcus
--W----0830-1025B015ExamJohn Falcus
Fall 2018310220011 M-W----1430-1620B254LectureJohn Falcus
--W----0830-1025B015ExamJohn Falcus
Summer 2018206230020 M-W----1230-1420C410LectureManish Bhatia
M------1100-1255L104ExamManish Bhatia, Ronald Prasad
Summer 2018205100012 -T-R---1430-1620B010LectureManish Bhatia
M------1100-1255L103ExamManish Bhatia
Spring 2018104160013 M-W----1230-1420C508LectureJohn Falcus
-T-----0830-1025L303ExamJohn Falcus
Fall 20173033100112 M-W----1030-1220A231LectureManish Bhatia
---R---0830-1025B019ExamManish Bhatia
Summer 2017203460027 -T-R---1230-1420B032LectureJohn Falcus
-T-----1330-1525B019ExamJohn Falcus
Summer 2017203450010 -T-----1830-2120B021LectureJohn Falcus
-T-----1830-2025L303ExamJohn Falcus
Spring 2017106590018 -T-R---1630-1820B252LectureJohn Falcus
---R---1830-2125L303ExamJohn Falcus
Fall 20163093400111 -T-R---1630-1820C123LectureManish Bhatia
--W----0830-1025C213ExamManish Bhatia
Summer 2016204630023 -T-----1830-2120B253LectureJohn Falcus
--W----1830-2025B019ExamJohn Falcus
Summer 2016203510010 -T-R---1230-1420B253LectureJohn Falcus
---R---0830-1025L104ExamJohn Falcus
Fall 2015309790010 M-W----1030-1220C508LectureManish Bhatia
M------0830-1025A217ExamManish Bhatia