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MARK 4840: Marketing Research

Marketing research plays a central role in all marketing decision-making. This course introduces students to marketing research by exploring six major themes: the role and process of marketing research, designing research studies, measurement, sampling, analysis, and reporting. The major tools and techniques in primary and secondary research are examined. This applied course also introduces statistical software tools.

Registration in this course is restricted to students admitted to the Post-Degree Diploma in Marketing Management.

Students will receive credit for only one of MARK 2100 or 4840. MARK 2100 may not be used to satisfy the MARK 4840 requirement.

Prerequisite(s): A minimum "C" grade in BUSM 4805, MARK 4800, and STAT 4800.

Course Information:

Credits:

3.0

Additional Fees:

None

Repeat Limit:

2

Lecture Hours:

4.0

Seminar Hours:

0.0

Lab Hours:

0.0

Offered online:

False

Course outline(s):

None


2AR 2SC HUM LSC SCI SOC UT
None None None None None None None

Transfers:

No active transfer agreements found.

Inactive Transfers:

No inactive transfer agreements found.

Current Offerings:

Semester CRN Section Seats Waitlist Days Time Room Type Instructor
2025 10 10856 001 26 M-W---- 1230-1420 B026 Lecture . TBA

Previous Offerings:

Semester Seats Waitlist Days Time Room Type Instructor
2024 30 3 M-W---- 1230-1420 A348 Lecture John Falcus
M------ 0830-1025 A216 Exam John Falcus
2024 20 4 M-W---- 1230-1420 B153 Lecture Manish Bhatia
---R--- 0830-1025 B153 Exam Manish Bhatia
2024 10 1 M-W---- 1230-1420 A338 Lecture Manish Bhatia
M-W---- 1230-1420 B149 Lecture Manish Bhatia
---R--- 0830-1025 B152 Exam Manish Bhatia
2023 30 3 M-W---- 1230-1420 B026 Lecture John Falcus
---R--- 0830-1025 L303 Exam John Falcus
2023 20 7 M-W---- 1230-1420 B153 Lecture Manish Bhatia
M------ 0830-1025 A364 Exam Jarrett Vaughan, Manish Bhatia
2023 10 1 1 ----F-- 0930-1220 B252 Lecture Manish Bhatia
---R--- 1600-1755 A364 Exam Manish Bhatia
2023 10 0 M-W---- 1230-1420 A338 Lecture Manish Bhatia
---R--- 1600-1755 A364 Exam Manish Bhatia
2022 30 1 M-W---- 1230-1420 A374 Lecture John Falcus
---R--- 1600-1755 L304 Exam John Falcus, Stephanie Koonar
2022 20 0 M-W---- 1230-1420 B246 Lecture Manish Bhatia
-T----- 0830-1025 A364 Exam Manish Bhatia
2022 10 0 M-W---- 1230-1420 B252 Lecture John Falcus
M------ 1830-2125 L104 Exam John Falcus
2021 30 5 M-W---- 1230-1420 A236 Lecture John Falcus
---R--- 0830-1025 B015 Exam John Falcus, Kevin Koonar
2021 10 2 --W---- 1230-1420 WWW WWW John Falcus
------- - WWW WWW John Falcus
-T----- 1100-1255 WWW Exam John Falcus
2020 30 1 --W---- 1230-1420 WWW WWW John Falcus
------- - WWW WWW John Falcus
----F-- 0830-1025 WWW Exam John Falcus
2020 20 0 2 M-W---- 1030-1220 WWW WWW Manish Bhatia
---R--- 0830-1025 WWW Exam Manish Bhatia
2020 10 6 M-W---- 1030-1220 B030 Lecture John Falcus
----F-- 1100-1255 B015 Exam John Falcus
2019 30 0 N/A -T-R--- 1430-1620 C412 Lecture John Falcus
---R--- 0830-1025 L103 Exam John Falcus
2019 30 13 M-W---- 1430-1620 C508 Lecture John Falcus
---R--- 0830-1025 L303 Exam Aziz Rajwani, John Falcus
2019 20 2 -T----- 1830-2120 B246 Lecture Manish Bhatia
---R--- 1830-2025 L103 Exam Manish Bhatia
2019 20 3 M-W---- 1030-1220 A363A Lecture Manish Bhatia
--W---- 1100-1255 L103 Exam Manish Bhatia
2019 10 0 M-W---- 1030-1220 C410 Lecture Manish Bhatia
--W---- 1830-2025 L104 Exam Manish Bhatia
2018 30 5 -T-R--- 1230-1420 B031 Lecture John Falcus
--W---- 0830-1025 B015 Exam John Falcus
2018 30 1 M-W---- 1430-1620 B254 Lecture John Falcus
--W---- 0830-1025 B015 Exam John Falcus
2018 20 0 M-W---- 1230-1420 C410 Lecture Manish Bhatia
M------ 1100-1255 L104 Exam Manish Bhatia, Ronald Prasad
2018 20 2 -T-R--- 1430-1620 B010 Lecture Manish Bhatia
M------ 1100-1255 L103 Exam Manish Bhatia
2018 10 3 M-W---- 1230-1420 C508 Lecture John Falcus
-T----- 0830-1025 L303 Exam John Falcus
2017 30 12 M-W---- 1030-1220 A231 Lecture Manish Bhatia
---R--- 0830-1025 B019 Exam Manish Bhatia
2017 20 7 -T-R--- 1230-1420 B032 Lecture John Falcus
-T----- 1330-1525 B019 Exam John Falcus
2017 20 0 -T----- 1830-2120 B021 Lecture John Falcus
-T----- 1830-2025 L303 Exam John Falcus
2017 10 8 -T-R--- 1630-1820 B252 Lecture John Falcus
---R--- 1830-2125 L303 Exam John Falcus
2016 30 11 -T-R--- 1630-1820 C123 Lecture Manish Bhatia
--W---- 0830-1025 C213 Exam Manish Bhatia
2016 20 3 -T----- 1830-2120 B253 Lecture John Falcus
--W---- 1830-2025 B019 Exam John Falcus
2016 20 0 -T-R--- 1230-1420 B253 Lecture John Falcus
---R--- 0830-1025 L104 Exam John Falcus
2015 30 0 M-W---- 1030-1220 C508 Lecture Manish Bhatia
M------ 0830-1025 A217 Exam Manish Bhatia