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MARK 5210: Marketing Research

Discontinued as of Summer Semester 2023

This course examines contemporary research methods employed in business. Emphasis is placed on understanding the process of business research and how it relates to hypothesis development, problem investigation, and management questions. The major tools and techniques in primary and secondary research are examined with special emphasis on the internet as an effective research tool.

Students will receive credit for only one of MARK 2100, 2327 or 5210.

Prerequisite(s): Acceptance to a post-graduate certificate program.

Course Information:

Credits:

3.0

Additional Fees:

None

Repeat Limit:

None

Lecture Hours:

3.0

Seminar Hours:

1.0

Lab Hours:

0.0

Offered online:

False

Course outline(s):

None


2AR 2SC HUM LSC SCI SOC UT
None None None None None None None

Transfers:

No active transfer agreements found.

Inactive Transfers:

No inactive transfer agreements found.

Current Offerings:

No offerings found for this semester (2025 10).

Previous Offerings:

No previous offerings found.