Students explore the principles of professional selling focussing on relationship and needs-based selling. Topics include understanding customer and sales representative behaviour and communications in a selling environment as well as prospecting, preparing different forms of presentations, handling objections, building a sales plan, and employing various closing techniques. Students will be introduced to Customer Relationship Management software. Students will apply their selling skills in a final project that is relevant to the financial or professional sales industry.
Students will receive credit for only one of MARK 1200 or 2500.
Prerequisite(s): A minimum "C-" grade in MARK 1115.
Credits:
3.0
Additional Fees:
$15.05
Repeat Limit:
2
Lecture Hours:
4.0
Seminar Hours:
0.0
Lab Hours:
0.0
Offered online:
False
Course outline(s):
None
| 2AR | 2SC | HUM | LSC | SCI | SOC | UT |
|---|---|---|---|---|---|---|
| False | False | False | False | False | False | True |
| Course | Destination | Credit | Start/End |
|---|---|---|---|
| MARK 2500 | ALEX | No credit | 20170901 to Present |
| MARK 2500 | AU | AU MKTG 3XX (3) | 20170901 to Present |
| MARK 2500 | CAPU | CAPU BMKT 263 (3) | 20170901 to Present |
| MARK 2500 | CNC | No credit | 20200901 to Present |
| MARK 2500 | COTR | COTR MKTG 3XX (3) | 20170901 to Present |
| MARK 2500 | DOUG | DOUG MARK 2150 (3) | 20170901 to Present |
| MARK 2500 | KPU | KPU MRKT 2360 (3) | 20170901 to Present |
| MARK 2500 | NIC | NIC BUS 264 (3) | 20170901 to Present |
| MARK 2500 | NLC | NLC MGMT 2XX (3) | 20170901 to Present |
| MARK 2500 | OC | OC BUAD 176 (3) | 20220901 to Present |
| MARK 2500 | SFU | No credit | 20170901 to Present |
| MARK 2500 | UBCO | UBCO MGMT_O 4th (3) | 20170901 to Present |
| MARK 2500 | UBCV | No credit | 20170901 to Present |
| MARK 2500 | UFV | UFV BUS 221 (3) | 20170901 to Present |
| MARK 2500 | UNBC | UNBC COMM 2XX (3) | 20170901 to Present |
| MARK 2500 | UVIC | No credit | 20170901 to Present |
| MARK 2500 | VCC | VCC HOSP 2660 (3) | 20190901 to Present |
| MARK 2500 | VIU | VIU MARK 362 (3) | 20170901 to Present |
No inactive transfer agreements found.
No offerings found for this semester (2024 30).
| Semester | Seats | Waitlist | Days | Time | Room | Type | Instructor |
|---|---|---|---|---|---|---|---|
| 2019 30 | 7 | 3 | --W---- | 1830-2120 | L303 | Lecture | Rochelle Grayson |
| ----F-- | 1830-2025 | L104 | Exam | Rochelle Grayson | |||
| 2018 30 | 6 | N/A | --W---- | 1830-2120 | L304 | Lecture | Rochelle Grayson |
| ---R--- | 1830-2025 | L304 | Exam | Rochelle Grayson | |||
| 2017 30 | 2 | 4 | --W---- | 1830-2120 | L304 | Lecture | Rochelle Grayson |
| --W---- | 1830-2025 | L104 | Exam | Rochelle Grayson |